7 Principles To Create a Well Designed Website

What’s the difference between a website and a well designed website? Find out! Plus understand 7 principles of good web design as a foundation to convert visitors.

Create a Well Designed Website

Photo by Tranmautritam:

The goal of a well-designed website is to engage the visitor and ultimately get them to convert. Whatever that conversion is, a well-designed website can encourage users to take action by fostering trust.

Contrary to popular belief, web page design is very important for conversions. Simple websites with excellent usability and a clear structure frequently rank highly on Google. Why? Because the user experience is good. Even if you use a brilliant conversion-boosting strategy, it won’t be of much help if it has a low-quality interface.

Your website and its’ landing pages should be conversion focused and there is a science to creating one that is effective. This post is going to look at how you can create a well-designed website that engages your audience and is focused on driving conversions.


How To Create a Well-Designed Website:


We asked a leading web design agency, Gilbert web design, what makes for a good website? One that actually generates leads and drives conversions. They said,

“There are 3 key indicators of a well-designed website that performs better than expected and they are; Content, Communication, and audience focused. These are the elements that make a website convert visitors to sales.”


Whether you’re designing a website yourself or working with a team to design and develop your website there are a few critical things to keep an eye on such as the platform you’re building on and the customer journey during development.


  • Website builders are fantastic because they don’t require coding and have a variety of pre-made themes appropriate for every industry. Website builders are an incredible foundational tool for beginners and medium sized online businesses alike. They allow you to simply focus on design and customer journey rather than mess around with code. 


  • The creation of wireframes, unique features, and design components can be done using software programs like Figma, Photoshop, and Sketch. The main distinction with these tools is that every element needs to be transformed into code. These tools allow for greater creative freedom and integration of teamwork, but they may also demand more time, expertise, and resources.


You must decide which type of website builder or other design software tools you want to use.


The Principles Of Design:


Web design combines aesthetic and practical features and influences how a website looks, including the colors, fonts, and graphics used, how it is organized and how visitors interact with it.


The following list of design principles will make your website appealing, functional, and engaging:


1. Website Purpose:


The user’s needs should always be considered in good web design. Each page of your website should have a certain purpose and address a particular need of your visitors as effectively as possible. Having a straightforward goal to assist customer interaction on every page is also essential.

2. Navigation:


Website users can interact and find what they’re looking for by using the navigation on a page. Visitors will give up trying to use a website if the navigation is difficult and look elsewhere for what they need. A logical page hierarchy, using breadcrumbs, creating clickable buttons, and adhering to the “three click rule” are some strategies for good navigation.


3. Communication:


A user’s primary goal is to obtain information, and therefore, if your website can effectively connect with them, it’s likely that they will stay there longer. Utilizing headings and subheadings to organize information, using bullet points instead of lengthy and winding words are all efficient web design strategies.


4. Load Time:


A website will lose visitors if they have to wait for it to load. Nearly half of website visitors anticipate that a page will load in two seconds or less, and they may leave if it takes more than three seconds. Reducing HTTP requests by optimizing image sizes is an effective strategy. Combine the code into a single CSS or JavaScript file and compress HTML, JavaScript, and CSS for faster loading.


5. Color Palette:


Users are drawn to the right color combination and are distracted by the wrong one. This requires you to choose the ideal color scheme for your website to produce a pleasant ambiance and positively affect visitors. By choosing a complementary color scheme to give your website design a balanced appearance, you may improve users’ experiences. Use white spaces sparingly to prevent aesthetic confusion and clutter on your website. Avoid using too many colors as well. It only takes 3 or 4 colors for the entire website to have an appealing, unambiguous, and simple design.


6. Typography:


Text governs the page regardless of the design’s attractiveness because it gives users the information they want. It becomes a crucial component of SEO activity since search engine crawlers are highly familiar with this material. Using keywords, meta-data, and other SEO-sensitive components, you should make your typography visually appealing and readable for visitors. Consider utilizing easier-to-read fonts. Every design element should have the appropriate typeface combinations, such as headlines, body texts, and buttons.


7. Mobile Compatibility:


Your website must be mobile-friendly as users commonly visit websites from various devices with different screen sizes. If your website is not optimized for mobile devices, you have two options: redesign it with a responsive design, or create a separate mobile site. Keeping these design components in mind simplifies developing a stunning and useful website.


Final Words:


The web design industry frequently introduces new features, tools, and solutions. The drawback of this rapidly changing world is that you must always keep your website up-to-date and implement a maintenance plan. When considering a redesign, examine the adjustments you may want to make to your web design to keep it current and increase its usability.