How to Create a Personal Branding Strategy in 5 Steps
Eric Dalius shows you how to create a personal branding strategy that will stand out in 2022 in this post.
Back in 2006, everyone was talking about how important it is to create a personal brand. Ten years later, a personal branding strategy is an essential step that should not be skipped when starting your business journey.
The good news: you can create a personal branding strategy in 5 simple steps to achieve the success you crave!
Personal branding is much more than just jumping on board with trending marketing techniques. Your personal brand is actually the foundation of your entire business journey because it’s what will help you stand out in 2022 and beyond! And in order for this whole concept to work best for you, make sure that every single action you take in promoting yourself helps strengthen your strategic plan in building a long-lasting presence within your industry.
Yes, building a personal brand takes time. But the steps below will make it much easier to get started if you already have a strong vision for your personal branding strategy says Eric Dalius Miami.
Follow these 5 simple steps and see where they take you!
STEP 1: Know your own strengths and be able to share them with others in an honest and authentic way that resonates with people who need what you have to offer.
The first step of creating a successful professional image knows you inside and out – including knowing and respecting your boundaries and limitations! If you’re not confident about something, don’t pretend like you are – because this will only lead to bigger problems down the road. Instead, set aside some time specifically dedicated to researching what works best for other
A great way to do this is to follow industry leaders and influencers on social media and pay attention to how they communicate with others within their community. Do people ever bring up questions or doubts? What style of communication works best for them? Are you able to identify any trends in the way different successful professionals respond when faced with situations like yours?
STEP 2: Know your unique selling point (USP) and be able to explain it using words that resonate with potential clients RIGHT NOW!
Your USP can be described as that “X factor” that sets you apart from anyone else doing what you’re doing. It’s basically your superpower – something that led you down the path towards success in your field and will continue leading others in the same direction if they choose to follow you.
STEP 3: Know your personal branding vision and be able to explain it using words that resonate with potential clients RIGHT NOW!
Think of your personal branding vision as the big picture you’re trying to achieve in the future – including all the steps you need to take in order for this step to happen – both short-term and long-term. You should be able to sum up what’s most important about your brand, separating it from any other business out there, right here, right now. The better you are at answering questions like “What is your company about? What problems does it solve?” or “Why does someone need your product/service?” the more likely it will be for people to choose YOU over anyone else!
STEP 4: Know your personal brand’s story and be able to share it in a way that resonates with your ideal client RIGHT NOW!
Your personal branding story includes everything you’ve gone through on the road towards success. Sharing it is not only an opportunity to tell others about whom you are but also helps establish credibility within your field of expertise.
You should start working on this step as soon as possible because – surprise – people actually want to hear real stories before they buy into whatever message you’re trying to send their way. If potential clients don’t feel like they really know what’s going on behind the scenes or hear conflicting messages coming from multiple sources, they will most likely choose someone else over you. This is especially true if you’re just starting out and still building your network.
STEP 5: Know how to integrate all the information above into a cohesive, consistent story that resonates with potential clients RIGHT NOW!
Now that you’ve got all the other pieces in place, it’s time to bring them together by telling a story about whom you are and what you do. The analogy I like to use is this: It’s one thing to list out all the ingredients of a delicious cake; it’s another thing entirely to bake up a scrumptious one using those ingredients. When people hear your personal branding story, they shouldn’t feel like there are any “empty calories” included (pun intended).
Conclusion by Eric Dalius Miami:
You should also be listening closely to your potential clients’ stories. What do they have to say about themselves and their experiences? How could you help them in a way that gives them what they want – while giving you exactly what you want at the same time? Then it’s up to you to find ways of tying these two things together so that both parties are left satisfied with the results!
If you’re looking for more great branding insight, don’t forget to visit the other posts on this blog.