24 08, 2015

The Single Most Powerful Word In Marketing

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Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim. For years, you’ve probably heard that the most powerful word is “free.” Other people will suggest that it’s “sex” or something similarly salacious. But the fact remains that no word is as effective at grabbing […]

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24 08, 2015

8 Tips from GQ for Crafting Great Headlines

By |Content Marketing, Writing/Content|Comments Off on 8 Tips from GQ for Crafting Great Headlines

It’s every writer’s nightmare: you create an article that seems perfect and you expect your readers to love it. Instead, you click “publish” and you can virtually hear the crickets chirping. Hours go by and still, nothing happens. Don’t despair though; it’s likely that the issue isn’t your writing. More likely than not, the problem […]

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