Tips & Tutorials

19 11, 2015

Why Call Tracking is Vital for Accurate Attribution Modelling

2015-11-19T14:31:25-08:00By |

So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.Spend goes in at the top and leads and sales come out at the bottom.You can plan your marketing budgets down to the nearest penny and just open your laptop to watch a series of real-time [...]

12 11, 2015

Which Adwords Campaign Type Is Best?

2015-11-12T17:35:13-08:00By |

That's kind of a loaded question, but if you're just starting out with Adwords how do you know which Adwords campaign type is right for you?When advertising using Google Adwords, one of the many decisions you'll have to make is choosing a campaign type. There are several different campaign types available from which to choose, [...]

11 11, 2015

Top Landing Page Tools for Small Businesses

2015-11-11T13:30:09-08:00By |

Optimizing your landing pages is absolutely essential to boosting your conversion rate — the number of website visitors who ultimately become your customers. A landing page is a specific web page on which your prospects “land” after clicking on one of your ads.Each landing page must be congruent with the source of the traffic (e.g., [...]

10 11, 2015

How To Prep Influencers & Digital Teams for The Holidays

2015-11-10T14:26:48-08:00By |

With Halloween behind us, it's full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season.It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? An afterthought. Some brands are already airing [...]

9 11, 2015

Tips on Working with Vloggers to Build Your YouTube Audience

2015-11-09T13:51:00-08:00By |

Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it [...]

3 11, 2015

Are These Contributing to Your Site’s High Bounce Rate?

2015-11-03T16:45:41-08:00By |

A high bounce rate is a serious problem that webmasters must address. Unless your website serves as a “gateway” to another website, you should work to keep your bounce rate as low as possible. Today we're going to reveal some of the most common reasons of a high bounce rate and how to fix them.What [...]

29 10, 2015

Why Aren’t People Liking My Facebook Page

2015-10-29T16:50:23-07:00By |

Why Aren't People Liking My Facebook Page and What Can I do About It?The number of people who like your Facebook Page is a direct measurement of its success. The more likes it receives, the greater the engagement. And with a large number of followers, you'll have an easier time promoting your products and services [...]

29 10, 2015

How to Create a Social Media Calendar

2015-10-29T12:30:42-07:00By |

Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem. Below, I discuss what a social media calendar is, what [...]

28 10, 2015

Top 14 Ways to Reduce Your Website Bounce Rates

2015-10-28T11:40:32-07:00By |

I've often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers' sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick [...]

26 10, 2015

10 Steps To Target And Connect With Potential Customers Effectively

2015-10-26T13:13:10-07:00By |

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Columnist Steve Olenski outlines 10 steps to help you connect with customers and foster leads. Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, [...]

9 10, 2015

What Do Mobile Users Want From Your Website?

2015-10-09T13:30:00-07:00By |

Most business owners are already well aware that they need a mobile-friendly website.It's no longer simply the information provided by a site that matters to prospective customers and to Google, it's how that information is presented.Poor presentation, as well as a dearth of information, can actually drive prospects away and straight toward the competition.In August, [...]

8 10, 2015

3 Easy Tips to Improve Your Mobile Search Ranking

2015-10-08T13:14:18-07:00By |

Part of my job at Econsultancy is collating digital marketing stats from across the web each week, and one of the most frequently cited points is that a rapidly increasing share of total online activity is happening on mobile devices. This trend towards mobile is set to continue in the coming years, so it is vital [...]

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