16 12, 2015

Take Advantage of Pinterest Promoted Pins To Drive Ecommerce Sales

By |Tips & Tutorials|0 Comments

Ecommerce businesses should be jumping on the Pinterest Promoted Pins bandwagon and striking while the iron is hot. Paid pins simply drive sales and provide great ROI.USA Today just announced that Pinterest promoted pins are open for all business starting January. This is big news for online businesses who are [...]

15 12, 2015

Are You Including Images in Your Website’s Content?

By |Content Marketing, Tips & Tutorials|0 Comments

If you're not including images in your website's content, you should be.Regardless of your website's niche, including relevant images will almost certainly prove beneficial in boosting visitor engagement while encouraging higher search rankings. It only takes a few minutes to upload an image, making it well worth the time and [...]

7 12, 2015

Why Content is Everything for Brands Online

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Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement. Content is definitely king - we all know this. Search depends on optimized content, social is fueled by shareable content, video with [...]

5 12, 2015

SEO Trends for 2016: What’s Important?

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Keeping up with SEO Trends is almost impossible - they change as frequently as the algorithms. So when search engines are constantly adjusting and tweaking the algorithms they use to rank websites, what will be important to pay attention to when it comes to SEO trends for 2016? Google, for [...]

3 12, 2015

How to create custom segments in Google Analytics

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Google Analytics comes with quite a few standard reports and settings, but you can extract much more value, and tailor it to your own needs with a little customisation.  You can create custom reports, custom dashboards, and segments to interrogate the data in different ways.  In this post I'll look [...]

2 12, 2015

The importance of user reviews for local SEO

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Reviews are a massive part of the web now, and an absolute essential for online retailers.  They're also vital for local businesses, whether or not they sell online, thanks to their sheer prominence in local search results.  Just look at this mobile search for restaurants in Chicago. The best organic [...]

19 11, 2015

Why Call Tracking is Vital for Accurate Attribution Modelling

By |Tips & Tutorials|0 Comments

So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.Spend goes in at the top and leads and sales come out at the bottom.You can plan your marketing budgets down to the nearest penny and just open your laptop to [...]

12 11, 2015

Which Adwords Campaign Type Is Best?

By |Tips & Tutorials|1 Comment

That's kind of a loaded question, but if you're just starting out with Adwords how do you know which Adwords campaign type is right for you?When advertising using Google Adwords, one of the many decisions you'll have to make is choosing a campaign type. There are several different campaign types [...]

11 11, 2015

Top Landing Page Tools for Small Businesses

By |Small Business Tips, Tips & Tutorials|0 Comments

Optimizing your landing pages is absolutely essential to boosting your conversion rate — the number of website visitors who ultimately become your customers. A landing page is a specific web page on which your prospects “land” after clicking on one of your ads.Each landing page must be congruent with the [...]

10 11, 2015

How To Prep Influencers & Digital Teams for The Holidays

By |eCommerce, Tips & Tutorials|0 Comments

With Halloween behind us, it's full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season.It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? An afterthought. [...]

9 11, 2015

Tips on Working with Vloggers to Build Your YouTube Audience

By |Tips & Tutorials|0 Comments

Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching [...]

3 11, 2015

Are These Contributing to Your Site’s High Bounce Rate?

By |Conversion Rate Optimization, Tips & Tutorials|0 Comments

A high bounce rate is a serious problem that webmasters must address. Unless your website serves as a “gateway” to another website, you should work to keep your bounce rate as low as possible. Today we're going to reveal some of the most common reasons of a high bounce rate [...]