4 Things You Must Know About Designing Your Digital Signage, For Maximum Effect The digital signage industry has virtually exploded overnight and this can be attributed directly to the entry of many players who offer their solutions right from the cloud. This solution is offered as a Platform as a Service, PaaS, which means that [...]
5 Winning Characteristics of An Expert, Multicultural Public Relations Services ProviderIf you are a business that is constantly innovating and pushing new products in the market, you need to have an intimate understanding of your target market if you are to connect, make the conversions and grow your market share. This means that you need [...]
Should I Invest in SEO or PPC Marketing? Try killing 2 birds with one stone by using PPC marketing first to find successful terms to target in your seo strategy all while driving immediate, scalable traffic that you can control.Many small business owners and entrepreneurs are wondering whether to pursue SEO or PPC marketing. Both [...]
Google Removes All Right-Side Advertisements, but is Google's removal of right side ads going to affect your business?As you may have noticed, Google has dropped the right-side advertisements from its search results. For years now, the search engine giant has displayed Adwords ads at the top of its search listings, and to the right. What [...]
Cheap Ways to Promote Your Website Looking for cheap ways to promote your website? It can be tough, but it’s not impossible to promote your website on the cheap… mostly it’s a lot of work.Granted, there are dozens of advertising platforms on the Internet, but many of them charge a hefty flat-dollar amount, restricting its [...]
Bing is gaining momentum on Google and as a webmaster you shouldn't give up on Bing web traffic as a solid source of new visitors.While Google remains the world's most popular and widely used search engine, Bing is slowly gaining momentum on its competitor. According to the latest comScore report, Google captured 63.4% of all [...]
Google unveiled two new video ad formats for its Adwords program earlier this week: TrueView and Shopping Ads. TrueView ads have actually been around since May, although up until now only a select few advertisers have been given access to them. Shopping Ads for Video, on the other hand, is a newer format for the [...]
Audience buying, search, social, content marketing… almost all of today’s modern marketing techniques are built on the new gold currency of our era: branded data. This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve questions around the agencies’ data and analytics capabilities. This is [...]
From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you know you actually reach them? That’s the key problem New Orleans-based Lucid — known as Federated Sample until August — is trying to solve with today’s release of its [...]
Corporate sponsorships are essential to raise company awareness and to enhance your digital marketing efforts. Here we take a look at three companies leading the way in the digital marketing industry and how they do it.LeafFilter North has used corporate sponsorships to successfully increase their digital marketing efforts. Blake Koch, a member of the TriStar [...]
Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item? Coupons have been in existence since the dawn of the Modern Age and for good reason – they work. This is no less true, and perhaps even more so, in the Ecommerce Age. Using [...]
Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it's the content that will make or break your advertising campaign.There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot of emphasis today is placed on the [...]
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