Package Design Tips on Product Positioning & Marketing Strategy

27 07, 2018

How to Develop an Effective Product Launch Strategy

2018-07-27T16:54:57-07:00By Chris London|

How to Develop an Effective Product Launch Strategy Launching a new product is NOT easy, so understanding the stages of product packaging and development is key to an effective product launch strategy. You have a new idea for your business, and the new product seems like it should be a winner. The question is, what [...]

30 11, 2017

3 Ways 3D Printing Is Disrupting the Manufacturing Industry

2017-11-30T22:12:49-08:00By Chris London|

3 Ways 3D Printing Is Disrupting the Manufacturing Industry Image Credit MoonRay Desktop 3D Printer 3D printing was a big winner in the Forbes’ 30 Under 30 Manufacturing 2018 list, with five of the top spots being taken by 3D printing entrepreneurs. One of the leading spots was claimed by Jeff Herman and David Pain, [...]

29 06, 2017

5 Things Consumers Hate About a Product Package

2017-06-29T16:01:44-07:00By Chris London|

5 Things Consumers Hate About a Product Package Product package design is so much more than just the graphics; if your packaging doesn't nail function as well as aesthetics your consumers could hate your products' package enough to look elsewhere. Packaging quality control and product package design plays a major role in marketing and [...]

3 12, 2014

Is My New Product Launch Going To Fail?

2014-12-03T16:29:02-08:00By Pixel|

It can be an exciting time when a business launches a new product. You've tested it, conducted surveys, completed market research, and done a full market analysis, so you know that it will be received well by the consumers. You launch your campaign with great anticipation and sit back and wait for the money to [...]

28 01, 2014

Simplicity: Making A Big Impact On Over-Crowded Shelves

2014-01-28T18:55:51-08:00By Pixel|

Minimalist Package Design Is Making A Bigger Impact On Over-Crowded Shelves Our markets and grocery stores have come a long way when compared to those of a century ago. Shoot, even 50 years ago we saw a much different scenario than we see today. Fewer brands were available to choose from, and the packaging reflected [...]

19 11, 2013

Packaging Design and What Many Entrepreneurs Fail to Understand

2013-11-19T01:44:32-08:00By Pixel|

So, you've developed a great product, a product that customers are going to be eager to buy. Now, you need to package this product and let the public know it is out there. The step between a good product concept and a successful retail product is where many entrepreneurs make major mistakes and the amazing [...]

22 12, 2012

Epic Retail Sticker Fail

2012-12-22T00:30:55-08:00By Pixel|

When designing packaging for the retail environment, there are many considerations designers must be aware of - how will the product be displayed, what materials are best, what are the competitors doing, etc. However, even the best packaging design can fail on the retail shelf when labels and price tags are placed in awkward positions. [...]

7 06, 2012

It’s True, LinkedIn Was Hacked With 6 Million Passwords Compromised

2012-06-07T00:48:41-07:00By Pixel|

You may not have heard it here first, but there are plenty of people who haven't heard yet. . . LinkedIN was hacked and they said in a blog post on Wednesday that some of the more than 6 million passwords that were compromised correspond to LinkedIn accounts. It did not say exactly how many.