1 10, 2015

5 Common Reasons Why PPC Campaigns Fail

By |Google PPC|0 Comments

Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google Adwords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target [...]

28 09, 2015

3 Reasons to Stop Bidding on 90 Percent of Your Keywords

By |Google PPC|0 Comments

This article,  3 Reasons to Stop Bidding on 90 Percent of Your Keywords, was first published on SearchEngineWatch. In Larry Kim's article, "Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords - Here's Why," he begins by talking about an AdWords account that's bidding on 273,000 [...]

24 09, 2015

Grow Your Audience, Business Intelligence Database with Google AdWords

By |Google PPC|0 Comments

Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as "personas" or "business intelligence," the fact is, this data comes from many places, not all of which are simple or actionable. Enter Google [...]

8 09, 2015

Google Analytics: How to Define Website Goals

By |Google PPC, Online Marketing, Tips & Tutorials|0 Comments

Google Analytics Goals represent a completed activity, called a conversion, which measures how well your site accomplishes your business objectives. Properly-configured goals allow Google Analytics to measure the number and rate of conversions, enabling you to evaluate the effectiveness of your website and marketing campaigns.This post, Google Analytics: How to [...]

27 08, 2015

Google Launches Structured Snippet Extensions For AdWords

By |Advertising, Google PPC|0 Comments

Google announced that it is starting to roll out structured snippet extensions for text ads. These enable advertisers to provide structured information to show up in their ads.This post Google Launches Structured Snippet Extensions For AdWords, was originally published on WebProNews.You can select a predefined header and enter a list [...]

27 08, 2015

Google Local Pack Is 233 Percent More Important

By |(SEO) Search Engine Optimization, Google PPC|0 Comments

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy?This post, Google Local Pack is 233 Percent More Important, was first published on ClickZ.With Google's recent reduction of Local Map Pack [...]

25 08, 2015

Dealing With High Competition and High Costs Per Click

By |Advertising, Google PPC, Pay Per Click|0 Comments

When Google AdWords first began, not many businesses even had Web pages, and fewer still used the advertising tool. As a result, competition was relatively low for any business that did use Google AdWords. That, in turn, meant the cost was low too. However, things have changed and now, for many businesses, the cost per […]

The post Dealing With High Competition and High Costs Per Click appeared first on SiteProNews.

11 08, 2015

How To Set Up Google Adwords Call Tracking in BigCommerce

By |BigCommerce, Google PPC, Tips & Tutorials|0 Comments

Google Adwords Call Tracking - Don't Miss Your Website's Key Conversion Metrics How To Set Up Google Adwords Call Tracking in BigCommerce Quickly and Easily Seventy percent of all mobile searchers have called a business directly from search ads and 99.9% of BigCommerce store owners want to be able to [...]

5 08, 2015

5 Ways to Improve Your PPC Campaigns

By |Google PPC|0 Comments

Bid Keys Showing Online Bidding Or Auction #1) Create Separate Campaigns for Search and Display NetworksWhen advertising your product/service on Google Adwords, it's recommended that you create separate campaigns for the Search and Display Networks. Formerly known as the Content Network, the Display Network consists of thousands upon thousands [...]

2 04, 2015

How To Use PPC To Dominate Local Search

By |Advertising, Google PPC|0 Comments

Anybody in online marketing can tell you that Pay Per Click (PPC) can work for you, but unless you know how to use it to your advantage, and how to properly market using this method of advertising, you might wind up spending a lot more than you would like to. [...]

29 01, 2015

Why Should I Consider PPC As Part Of My Marketing Strategy?

By |(SEO) Search Engine Optimization, Google PPC|0 Comments

No doubt, inbound marketing is the trending marketing term of late. Many small businesses know that they need and want to implement it, but often without a true understanding of what inbound marketing really is. The focus of inbound marketing is to bring customers in by providing information that they [...]