29 02, 2016

Is Google’s Removal of Right Side Ads Going to Affect Your Business?

By |Advertising, Google PPC, Google Search|0 Comments

Google Removes All Right-Side Advertisements, but is Google's removal of right side ads going to affect your business?As you may have noticed, Google has dropped the right-side advertisements from its search results. For years now, the search engine giant has displayed Adwords ads at the top of its search listings, [...]

23 02, 2016

6 Questions to Ask When Launching a PPC Marketing Campaign

By |Google PPC|0 Comments

6 Questions to Ask When Launching a PPC Marketing Campaign Launching a PPC marketing campaign can be a great way to drive qualified traffic, generate leads and increase sales when done right. Pay-per-click (PPC) remains one of the most cost-effective forms of online advertising. It lives up to its namesake [...]

22 01, 2016

New Features Added to Bing Ads Keyword Tool

By |Google PPC, Online Marketing, Pay Per Click, Small Business Tips|0 Comments

The Bing Ads Keyword Planner tool has been updated to include several new features.Much Like Google Adwords has its keyword research tool (found here), so does Bing. The Bing Ads Keyword Planner tool is used to uncover keyword suggestions, competition, traffic, and average bid prices. It's completely free to use, [...]

14 12, 2015

Branding Tips For Better Search Visibility

By |Building Brand Identity, Google PPC, Google Search, Small Business Tips|0 Comments

Simple Branding Tips for Increasing Brand Awareness through Search MarketingAs a small business owner, your brand is everything. It's the culmination of all of your hard work and dedication that encourages consumers to purchase your product or service. When a prospective customer sees or hears one of your brand elements, [...]

9 12, 2015

Adwords Now Supports TrueView and Shopping Ads for Video

By |Advertising, Google PPC|0 Comments

Google unveiled two new video ad formats for its Adwords program earlier this week: TrueView and Shopping Ads. TrueView ads have actually been around since May, although up until now only a select few advertisers have been given access to them. Shopping Ads for Video, on the other hand, is [...]

23 11, 2015

Paid search and PPC: a super accessible beginner’s guide

By |Google PPC|0 Comments

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up [...]

17 11, 2015

Is Amazon Worried About How Successful Google Shopping Really Is?

By |Breaking News, Google PPC|0 Comments

Two giants face off over battle for product search dominance. As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for consumes researching products reaches its annual apex. Conventional wisdom holds that Amazon dominates in this realm. Recent data, however, suggests Google may be gaining [...]

28 10, 2015

Google Announces New Changes to Adwords

By |Google PPC|0 Comments

Here's a fun fact that will make you feel old: October 23, 2015 marked the 15-year anniversary of Google's pay-per-click (PPC) advertising network. Since then, the search engine giant has made countless changes to Adwords, enhancing the service for the millions of business owners and marketers who use it. Just [...]

13 10, 2015

Google Adwords Introduces New ‘Customer Match’ Targeting

By |Google PPC|0 Comments

Wouldn't it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a reality thanks to a new feature that's being added to Google Adwords.The Mountain View company announced the new feature on its blog last month, referring [...]

6 10, 2015

Tips To Avoid An Adwords PPC Budget Horror Story

By |Google PPC, Tips & Tutorials|0 Comments

Lately I've been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser.To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign BudgetsThis sets a total maximum dollar [...]

1 10, 2015

5 Common Reasons Why PPC Campaigns Fail

By |Google PPC|0 Comments

Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google Adwords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target [...]

28 09, 2015

3 Reasons to Stop Bidding on 90 Percent of Your Keywords

By |Google PPC|0 Comments

This article,  3 Reasons to Stop Bidding on 90 Percent of Your Keywords, was first published on SearchEngineWatch. In Larry Kim's article, "Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords - Here's Why," he begins by talking about an AdWords account that's bidding on 273,000 [...]