Brand Building Archives - Page 3 of 15

6 08, 2022

Examples of 9 Powerhouse eCommerce Brands Using Shopify Plus

2022-08-06T10:35:19-07:00By Chris London|

Examples of 9 Powerhouse eCommerce Brands Using Shopify Plus Check out these 9 examples of powerhouse eCommerce brands crushing it with Shopify Plus to drive enterprise-level sales growth. Image Source: Shopify Most people are familiar with Shopify, the popular eCommerce platform. Shopify Plus is a lesser-known option that’s intended for enterprise-level businesses to fuel growth [...]

27 07, 2022

Empathetic Content Marketing, What is it and Why Use it?

2022-07-26T13:14:35-07:00By Chris London|

Empathetic Content Marketing, What is it and Why Use it? Empathetic content marketing is giving your customers what they want, find out how to Create Empathetic Content To Engage Your customers. Image Source: FreePik What story is your brand telling? Are you just talking about your business or are you tapping into something more powerful [...]

20 07, 2022

Brand Architecture What is it and Why Does it Matter for Marketing?

2022-07-20T07:34:19-07:00By Chris London|

Brand Architecture What is it and Why Does it Matter for Marketing? What Are The Types of Brand Architecture And Why is it More Than a Marketing Buzzword? Find out in this post. Trademark vector created by rawpixel.com - www.freepik.com Branding can make or break a business. Take marmite for example. Some people love [...]

20 07, 2022

How To Use an Email Welcome Series to Build Brand Awareness

2022-07-21T08:45:54-07:00By Chris London|

How To Use an Email Welcome Series to Build Brand Awareness A welcome email series can be an effective way to build brand awareness, but only if you have a well-crafted welcome email and a smart strategy for getting people to sign on for it. This article will break down the benefits of using [...]

8 07, 2022

Determining the Most Important Company Changes During a Rebrand

2022-07-07T11:03:30-07:00By Chris London|

Determining the Most Important Company Changes During a Rebrand Rebrands shouldn't be done on a whim, you have to know what about your company must change during a rebrand to better communicate with your audience. Photo by Polina Zimmerman Consumer interests, values, and needs constantly change. With each generation, new ideas and values take hold [...]

25 06, 2022

Avoid These Types of Graphic in Your Business Presentations

2022-10-27T08:29:55-07:00By Chris London|

Avoid These Types of Graphic in Your Business Presentations Market Research Has Provided Valuable Insight Into What Graphics You Need to Avoid in Business Presentations, Learn More. Photo by Matthew Osborn on Unsplash Are you working on an investor update, strategic growth plan, status report, or some other type of business presentation? Don't Pooch it [...]

31 05, 2022

Creating a Brand Story (Make People Care About Your Business)

2022-05-31T08:41:33-07:00By Chris London|

Creating a Brand Story (Make People Care About Your Business) What's the difference between a business and a brand? It's creating a brand story that makes your audience actually care about your business, find out how in this post. Screen Shot: Tom's Shoes Do you know the best way to convey your mission to your [...]

29 05, 2022

The Role of Logo Design in Brand Image

2022-05-26T10:06:47-07:00By Chris London|

The Role of Logo Design in Brand Image If you're using logo design and brand image interchangeably — you're doing it wrong. Understand the role of logo design in brand image and how they differ here. Photo by Eva Elijas There is a perception among people that “logo design” and “branding” are the same [...]

4 05, 2022

Branding Agency Vs. Creative Agency What’s The Difference?

2022-05-04T21:34:39-07:00By Chris London|

Branding Agency Vs. Creative Agency What's The Difference? Looking to hire an agency to grow your business? What's the difference between a branding agency vs. creative agency? I run a creative agency and even I get confused with crossover services provided by different agencies. Branding agencies and creative agencies have a lot in common, [...]

15 04, 2022

Why Are These 7 Brand Positioning Strategies So Effective?

2022-04-15T07:24:52-07:00By Chris London|

Why Are These 7 Brand Positioning Strategies So Effective? This post is going to look at how 7 companies used brand positioning strategies so effectively they are now the icons of their industries. What differentiates your brand from your competition and how customers perceive it is known as brand positioning. It's made up of [...]

27 03, 2022

6 Ways to Increase Your Brand’s Visibility and Reputation

2022-03-29T18:52:34-07:00By Chris London|

6 Ways to Increase Your Brand's Visibility and Reputation A lot of people start businesses, but not all businesses are brands, and simply put brands build better — learn how to increase your brand's visibility in 6 Easy Steps Making a brand out of your business may not be an easy task, but it is [...]

17 03, 2022

How to Add Value to Your Brand Through Brand Equity

2022-03-16T19:30:04-07:00By Chris London|

How to Add Value to Your Brand Through Brand Equity Brand equity drives consumer trust and increases sales, learn how to add value to your brand through brand equity in this post. Image source: https://unsplash.com/photos/QRKJwE6yfJo If the concept of brand equity is new to you, this post is worth a quick read, because we're [...]