If you're in the early stages of deciding what eCommerce platform to use, choosing a platform like BigCommerce that allows for easy expansion and integration with sales tools and online marketing is critical. There are plenty of open source platforms that you can work with, but none will have the versatility and support that BigCommerce does.
How to customize the BigCommerce "Warranty" Tab. Currently, you can pretty easily customize the warranty tab in your BigCommerce store to really be anything you want. This example shows you how to customize your warranty tab to be a "Related Products" tab.
How do I edit or update my homepage in BigCommerce?...is probably the most common question we receive.
If you're new to BigCommerce and you would like to have more hands on control over your store design then you will probably want to edit your files via FTP. Here is a quick overview of where to get the FTP information so that you can do this. . .
Use both store wide and item-specific tests to improve the conversion rate of your online store. Does single page or multi page checkout drive more sales? Use Google Website Optimizer to find out. You can run six storewide tests as well as per product, web page and category tests to try different on-page elements such as product name, photo, description and more.
In this video BigCommerce co-founder Mitchell Harper discusses Google's biggest fear and explains how you can profit from it. Long story short, as more and more vertical search websites and mobile applications are released (such as Quora for Q&A, Kayak for hotels and flights and UrbanSpoon for restaurants), fewer and fewer people start their Internet session at Google.com. These new websites and mobile applications, over the next few years, will result in a drop in traffic to Google as it becomes less relevant, but will provide an opportunity for creative entrepreneurs who understand how to get their products and businesses on these new websites in a way that will make them a part of the conversation and relevant to the searches for content being performed.
http://www.pixelproductionsinc.com/big_commerce.php - In this video BigCommerce co-founder Mitchell Harper shares an extremely effective Twitter guerilla marketing tactic which you can use to attract thousands of followers and dozens of customers to your online store. Guerilla marketing tactics are defined as those which reach a huge number of people but are cost effective (free) to implement. Twitter has over 100 million users now and many are searching for the products you sell, so if you want to increase your sales for virtually $0 then this video is an absolute must watch.