Analytics

Understanding Analytics and your website’s customer data is essential to increase engagement, customer journey and conversions – learn how.

21 03, 2023

Should I Use Qualitative or Quantitative Traffic to Measure Website Traffic?

2023-03-20T15:59:07-07:00By |

Should I Use Qualitative or Quantitative Traffic to Measure Website Traffic? When marketers measure website traffic they are interested in visitor data not just the number of visitors, learn more about qualitative traffic here. Photo by Austin Distel on Unsplash See Why Marketers Value Qualitative Traffic Over Quantitative Traffic in This Post   The problem [...]

12 02, 2023

Data Organization Tips To Optimize Your Next Social Media Marketing Campaign

2023-02-10T10:38:28-08:00By |

Data Organization Tips To Optimize Your Next Social Media Marketing Campaign Data is the backbone of any effective marketing campaign, these data organization tips will help keep you from choking on too much data.  Unsplash Effective social media strategies are data-driven. The downside of data is that it can be overwhelming.   Data can help [...]

16 01, 2023

The Benefits of Using BigQuery for Google Analytics Data

2023-01-16T09:35:03-08:00By |

The Benefits of Using BigQuery for Google Analytics Data Is there any advantage of using BigQuery with Google Analytics? Well, there are plenty of advantages to using BigQuery with Google Analytics.     In this article, you are going to learn everything about that. So, what are the advantages of using BigQuery with Google Analytics? [...]

25 10, 2022

How to Use HR Analytics to Increase Organizational Performance?

2022-11-28T13:24:17-08:00By |

How to Use HR Analytics to Increase Organizational Performance? What are HR analytics? Great question, this post will answer that question and show you how to use them to improve your business performance. Image Source: lanteria   TABLE OF CONTENT What is HR Analytics? Why is HR Analytics Important to Boost Business Performance? How HR [...]

23 09, 2022

How to Enrich Your Hubspot Data for Marketing

2022-09-22T09:45:38-07:00By |

How to Enrich Your Hubspot Data for Marketing How do you improve the customer journey? Data. If you're using Hubspot data, this post is going to show you how to improve your data for marketing. Image Source: Hubspot   When it comes to giving your marketing and advertisement teams the tools they need to improve [...]

18 09, 2022

An Introductory Guide to Using Google Analytics to Track SEO Performance

2022-09-14T09:29:24-07:00By |

An Introductory Guide to Using Google Analytics to Track SEO Performance Trying to track SEO performance? Struggling in understanding Google Analytics? This guide will help you get the most out of Google Analytics to track SEO performance. Image by pch.vector on Freepik Google Analytics (GA) is a super useful web analytics service that can track [...]

14 09, 2022

How To Use Google Analytics For SEO

2022-09-13T13:46:14-07:00By |

How To Use Google Analytics For SEO Learn how to use Google Analytics for SEO alongside the OKR framework for a successful digital marketing strategy.   Google Analytics is an invaluable asset for search engine optimization (SEO) for one main reason: loads of data around your company website. For beginners, unfortunately, the Google Analytics SEO [...]

25 07, 2022

7 Ways Data Can Help Improve Your Business

2022-07-24T12:32:09-07:00By |

7 Ways Data Can Help Improve Your Business Tell the truth, are you actually using your customer data? If not, here are 7 ways your customer data can improve your business. Photo by RF._.studio:   Data, it tells you everything you need to know about how your customers buy from you, their likes, their dislikes... [...]

9 07, 2022

Tips for Using IP Data to Drive Marketing Campaigns

2022-07-08T10:11:15-07:00By |

Tips for Using IP Data to Drive Marketing Campaigns With more companies and browsers restricting third-party surveillance, using IP Data is going to be essential in capturing customer data for marketing. Photo by Markus Spiske on Unsplash By 2023, many more companies are going to be joining Apple, Mozilla, and others in restricting third-party surveillance [...]

19 05, 2022

How to Add Google Analytics 4 to Your Website? 

2022-05-18T18:25:11-07:00By |

How to Add Google Analytics 4 to Your Website?  If you've been putting off updating Google Analytics, now is the time to buckle down and add Google Analytics 4 to your website, let's take a look.   Source: Pixabay Google Analytics 4 is Google’s newest version of their wildly popular analytics platform. It is an [...]

23 03, 2022

10 Website Metrics To Be Tracking for Every Website

2022-03-28T18:12:55-07:00By |

10 Website Metrics To Be Tracking for Every Website Whether you run an eCommerce store or a service based website there are 10 website metrics to be tracking as an absolute must, keep reading. Photo by Austin Distel on Unsplash Your website is one of your most important marketing tools and the website metrics to [...]

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