How the Use of Sub-Domains Can Harm Your Search Rankings
Sub-domains are a common tactic for lots of brands, they may have different sites for various countries for example, or have variations on the main brand offering.
As the examples will show here, this strategy can lead to some conflicts between the main domain and its sub-domains if not applied correctly.
In these examples, we’re seeing internal cannibalization, as Google is undecided on the best page to deliver to searchers.
This post, How the Use of Sub-Domains Can Harm Your Search Rankings, was first published on SearchEngineWatch.