Building an Online Presence That Establishes You As An Expert
What are The Integral Elements for Building A Well Established Online Presence?
What’s your business reputation?
All businesses need an online presence and some businesses need a stronger online presence than others.
If you plan on drawing in new leads or generating more sales – you fall into the latter group.
There are a few things that you can do to make your online presence stronger, and you can do many of them on your own.
Anything you can’t do you should delegate to an experience marketer or branding agency.
Are you struggling with building an online presence?
Do you even need to work on building yours?
If you require more visibility, a better reputation and desire to instill confidence in your customers’ decision — these tips for building a solid online presence are for you.
Let’s take a look at the most important elements for building an online presence that instills trust.
Do You Need A Marketer?
There are some things that you can not do without the help of an online marketer.
It’s important to identify your needs and your weaknesses on the front side to see where you need help.
An experienced online marketer can provide you with many options for delivering your value proposition, releasing ads, running your social media, or even creating passive revenue through your website.
Likewise, outsourcing Experts from a skilled SEO agency can take the guesswork out of finding good keywords that will actually provide value to your business. More than that, building an online presence means knowing how to build business citations effectively. A Local SEO strategy can go a long way in helping your business not only get found but instill confidence through prominent reviews.
SEO is a mix of art and science so it can be very beneficial to have an expert explain to you what happens when you make subtle changes to your overall strategy. These people have a level of expertise that is difficult to find anywhere else, and you should ask the marketer for weekly updates that explains that you should do next to be successful.
You Need Social Media Accounts
You must open social media accounts that will help you reach out the public in the simplest possible ways.
Social media is entirely about building relationships, and this type of marketing depends heavily on your ability to communicate with your target audience.
You can’t just jump onto a platform because you think it’s popular.
It’s not really necessary to have profiles on all existing social networks. It’s better to choose 2-4 platforms, which are the most popular among your potential buyers.
Whether you know who your “perfect buyer” is or not, you should analyze potential customer behavior on social media in more detail.
Social media has a very high engagement rate and you want people to get to know your business through your social media accounts, so it’s critical that you choose the right ones.
Once you determine the best accounts for your business, you’ll need to figure out how to deliver the best content for you audience.
Check out the post, How to Create a Successful Social Media Content Strategy, for more guidance on building a presence through social media.
Finance Yourself Well
It’s no secret that cash-flow – or a lack of it – is a killer.
You need to ask yourself, “what is cashflow finance and how can it help?”
I know, you’re really asking yourself what cashflow has to do with your online presence?
Your business is going to have to finance the things necessary to run and operate your business.
This includes all the tools you’re going to need to establish your business as a leader.
Being able to improve the rate of cash flow: increases the funding available to your business; increasing its buying power to seize early settlement discounts or bulk discounts at favourable discounts; enabling it to improve its supplier relationships, spend less time and cost managing cash flow and provide the funding to increase sales and revenue.
You can see how this directly impacts your ability to hire an online marketer, improve your website or even your ability to run ads on social media.
Speaking of improving your website…
You Need A Nicer Website
A nice website is something that pulls people in.
You should know by now that a website isn’t just about looking great – it’s about delivering value to your customer.
As you consider your website and what you want it to accomplish, don’t lose sight of the fact that the primary purpose and ultimate goal is to attract visitors to take action. In other words, your website can be the start of your sales funnel or a part of the overall process, but it should always be a lead generation machine that compels guests to become paying customers.
Consider for a moment, that you are attempting to sell something to someone who can’t see you, can’t physically touch a product, and/or can’t talk to a salesperson, it’s easy to see why establishing trust through your website is so important.
Figuring out how to plan a website design budget can be pretty difficult, check out this article to help you determine your needs and budget.
Establish Yourself As The Expert
You must establish yourself as an expert in your field.
You will find that the people want to work with you because they think that you can solve their problems instantly.
In order to make your customers believe that no one can do your job as well as you do – you actually have to know what the hell your talking about.
Not only are you going to have to know what you’re talking about, you’re going to have to come up with a plan to share your information with your audience.
Look for opportunities to write articles about your industry on other industry leaders’ sites.
Provide articles or news items for organization or association newsletters or publications, pitch focused article ideas to your industry’s trade magazines, and scan the news for topics to which you can add information as an industry expert.
Publish insightful and helpful information everywhere you can, because online, this is what establishes you as an expert.
You Need To Invest In Better Tools
Digital marketing tools are essential for modern day online marketers.
You have to wear a lot of hats, doing everything from data mining and analysis to social media marketing, all happening at the same time. Digital marketing tools make it possible for you to keep your sanity.
There’s no shortage of tools out there, but without the right digital marketing tools, it’s impossible to handle day to day tasks for one campaign let alone multiple campaigns.
Fortunately, Laura Buckler, has put together a list of the Top 10 marketing tools to help you build your online presence.
You already know you have to post and write online.
I talked a little about this in establishing yourself as an expert, but you really need to find a number of places that you can write and post content that will make you look great.
You will find that people like to come back and read more from the site because they have found it to be a reliable source of information.
Most bloggers take the common approach of providing daily or weekly (as long as it is frequent) content for the readers. In terms of blogging standards, content frequency is a widely debated topic among bloggers and essentially daily regularly scheduled frequent posting is what distinguishes a successful blog from one that isn’t.
Google’s current position is that fresh content isn’t favored when ranking content, but that doesn’t mean that fresh content isn’t a major factor to your audience!
Do you want to know one of the BEST ways to increase long-term revenue for your business?
Customer reviews can make or break your online reputation.
Unfortunately, the majority of customers that are motivated to leave reviews often end in a negative review.
That’s exactly why you have to take an active roll in reaching out to happy customers!
Reputation, according to a World Economic Forum study, is directly responsible for more than 25% on average of a business’s market value.
These figures represent how reputation management has become a high-value business essential.
There are lots of ways to get more reviews and one of the best is by adding simple widgets to your site.
Both Google and Facebook offer simple embedded widgets to build and display reviews.
With an effectivity rate of 63%, websites are considered the most effective marketing channel. These are your visitors’ crucial first look at your brand. If they like what they see, you just might convert them into paying customers.
Another great way to build your reviews – send an email.
Email is the second most effective marketing channel with an effectivity rate of 52%.
Building an online presence is not only essential it will shape the way that you are seen online. When people look for help, services or products – they’re really looking for solutions. People simply don’t want shoddy solutions to real problems, they want an expert who can deliver.
Take a look at your online presence… are you that expert?