Brand Building for the Online Business
Find out how to shape your brand building as an online business in order to make an impact, resonate with customers and ultimately drive sales.
Running a business today is much different from running a business ten years ago. With the constant innovation of technology making strides in every aspect of your life, it makes sense that the majority of companies are moving exclusively online.
An online business has many advantages in comparison to a traditional company.
First of all, you save money on having to rent an office space, and secondly, you can make a successful company with a skeleton workforce when all the work is done on computers. Being online allows a much bigger pool of potential customers to find out about your products and services from all over the globe, increasing your profile and profits over time.
However, the internet is a big place, and as more and more businesses catch on, it is becoming fiercely competitive. With this in mind, it is more important than ever that you put extra time and effort into making your business’s online presence an effective one.
To give you a helping hand, this comprehensive guide has compiled a wealth of useful information to get you off on the right foot and make a great first impression with your customers.
If you take the time to follow through on all the brand building advice given here, you will have a stronger business and be able to enjoy bigger profits as a result.
Stamp your mark on the industry
When you think about any business, online or otherwise, one of the very first things you will doubtlessly come into contact with will be a logo. This is an incredibly important piece of branding because it will appear on everything you print, sell, and upload to the website. With this in mind, you need to learn what makes a good logo fast.
The building blocks for a great logo are as follows:
These are all elements that you need to keep at the front of your mind when thinking about the design. Essentially, you need a design that is going to be instantly recognizable to people, even when they just take a glance at it. Try to think about using only two or three colors and, if you’re going to use a picture as part of the logo, keeping it bold so that it sticks in the mind.
As you start to make more money, it might be a good idea to take a look at a breakdown of the best logo design companies and consider getting the experts in to help design your branding so that your company has a polished final appearance.
Help people find you on the internet
A fantastic website and a great logo are all a brilliant way of getting new customers interested in your business, but this is only if they are able to find your online. When you are setting up your website, you need to use domain names UK to purchase the right domain name for your site. If your business was called, for example, Organic Cosmetics, you need your domain name to be organiccosmetics.com, rather than find yourself assigned with a random domain name that makes your company harder to find and doesn’t relate to your products or services.
If you are still in the very early stages of setting up a business, it is a good idea to check what domain names are available to buy before you decide on the title of your business so that you can make sure your website is performing as best it can.
Make your website standout (for the right reasons!)
When customers actually get on to your business’s website, you need to make sure that they stay long enough to start parting with their cash and getting excited about your company.
An excellent place to begin to make sure your website is looking its best is to find some website color schemes to inspire you. If you take a look at the colors used in your logo, you can often reconfigure these or slightly change the tones to create a coherent and relevant color scheme for your website.
The big thing to remember here is to hit your target audience. If you are trying to appeal to an older demographic or a more mature audience, then using bright block colors to showcase your website will be counter-productive. However, opting for clean lines and subtle shades will help to communicate your upscale and high-quality business better.
Alongside the visual element of your website, it is incredibly important to make sure it is functional. It might seem obvious that your website should be functional, but it is one of the biggest things that can make people not want to spend their money with you if your site is poorly designed. To combat this, you need to use these tips to make your website user-friendly because, when customers find it hard to get to where they want to be on a site, they often take this as a sign that the business is untrustworthy and unprofessional.
Before you launch your website, make sure all of the internal links, drop down menus, and payment processes all work and if in doubt, get a professional website designer to take a look for you and get rid of any bugs in the system.
State your case
When people go to a website, their first port of call will most likely be the about page so that they are able to get a better idea of the ethos behind your business. This page is where you should put your mission statement, and you can find examples of great mission statements here.
This is a short and emotive piece of writing, maybe around the size of a small paragraph, which lets customers know the passion and drive that underpins your business and the philosophy that you run your company with. Mission statements are so useful for brand building because they can help develop a personal connection between your customer and you that increases trust and profits.
Starting a business takes a lot of effort and really all you can do is put your best foot forward. The main thing to focus on when building a brand online is to try to resonate with your core audience at every touch point. Hopefully this post will help get you on the right track.