How to Use Digital Marketing to Boost Your Amazon Business

Amazon is the biggest competitive sales channel, so understanding how to use digital marketing in order to boost your Amazon business is essential, learn how in this post.

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Amazon is the largest ecommerce company, with a market cap of $1.081 trillion. In 2021, its revenue amounted to $469.82 billion, thanks to more than 300 million customers who shop in the platform’s stores globally. 

All these stats illustrate how powerful Amazon is when it comes to reaching your target audience and selling your products all around the world. But, there’s another stat you should be aware of: almost 2 million active sellers compete for their share of the ecommerce market. 

So, how do you stay ahead of the game in such a competitive landscape and boost your Amazon sales? 

Digital marketing targeted to boost your Amazon business is the answer.

If you want to know how digital marketing can boost your Amazon business, read on. We’ll discuss some strategies that can help you amplify your efforts and increase the revenue of your store. 

1. Optimize Your Store for Search 

Amazon is the second-largest search engine, right behind Google. 

Understanding how its proprietary A9 algorithm works is essential for the success of your store. 

By implementing Amazon search engine optimization, you can improve your store’s ranking in Amazon searches, thus boosting its visibility, generating more traffic to your product listings, and increasing your conversion rates. 

Start by conducting keyword research to identify words and phrases your target customers enter in the Amazon search box when they’re searching for products like yours. Type different words related to your products, and you’ll get a number of suggestions in the drop-down menu. This way, you’ll be able to collect relevant keywords and phrases for similar listings. 

Checking out your competitors’ listings is another useful keyword research tactic. 

Finally, you can also use Amazon’s related product suggestions as a source of relevant keywords. 

These keywords should pa included in different elements of your e-commerce store, such as product titles, descriptions, and images. 

Ensure your product titles and descriptions are well-structured to capture your potential customers’ attention. 

For example, your product title should contain the relevant keyword(s) and brand name. Its length shouldn’t be up to 60 characters, while only the first letter should be capitalized – using caps lock is a bad idea. Use numerals instead of numbers, and avoid phrases such as “Hot item,” 

2. Use Amazon Advertising 

Organic search is an effective strategy, but if you really want to level up your e-commerce store, leveraging paid advertising is a must. 

Amazon offers different kinds of PPC ads, and the three most common types are: 

• Sponsored Product Ads. These ads target specific keywords in order to promote individual product listings. According to stats, by launching a Sponsored Products campaign, you can expect a 40% increase in orders within a year. 
• Sponsored Brand Ads. If you’d like to focus on promoting your brand, then this is the format you should use. These ads are displayed on the Amazon search page, below the search box, which is great for brand awareness and driving traffic to your store. Sellers who used Sponsored Brand Video Ads experienced a 108% increase in CTR. 
• Sponsored Display Ads. Unlike Sponsored Product Ads, these ads don’t target specific keywords but demographics, lifestyles, and interests. Plus, Sponsored Display Ads will promote your products both on Amazon and other websites. They’re displayed across Amazon, and you can use them to reengage audiences who have shown interest in your product, as well as upsell and cross-sell. Campaigns utilizing this format result in 2 times higher impressions.   

Since this is just scratching the surface, it’s best to get a specialized Amazon Advertising management agency to help you make the most of your PPC campaigns on the platform. 

3. Implement Email Marketing

With an ROI of 4,200%, email marketing is one of the most effective and affordable digital marketing strategies.   

The key to successful email marketing is: 

• Having a clean and regularly updated contact list. This way, you’ll prevent being flagged as a spammer and ruining your email sender reputation. 
• Automation. By leveraging an email marketing automation tool, you’ll be able to scale your efforts and reach more recipients more quickly. 
• Personalization. Personalizing your automated email campaigns will make your efforts more natural and relevant to different segments of your audience. 
• Adding value to your recipients. Bombarding your recipients’ inboxes with promotions of your products isn’t going to cut it. Send relevant content that they will find useful and help them solve their pain points. It’s also a good idea to include coupon codes and discounts from time to time. 

4. Leverage Visuals 

Remember that your potential customers can’t feel, touch, or try on your products, which is one of the biggest barriers to online shopping. 

That’s why your visuals should illustrate your products in as much detail as possible. 

Use High-Quality Images 

Include several high-quality zoomable product images from different angles to help your customers visualize your product. 

If your images are at least 1,000 pixels in width and height will activate the zoom feature, meaning that when a customer hovers their cursor over the image, it will be automatically magnified. 

Also, almost 50% of consumers assess the credibility of a site based on its visual appeal, which is why professional-looking images will contribute to the trustworthiness of your store. 

Use Video

Video is one of the most popular digital marketing tools. 

96% of consumers report they have watched a video to learn more about a product. Moreover, according to the same source, 88% of people say they have been convinced to buy a product after watching a brand’s video. 

This is great news for you since there are many ways to leverage video to boost your sales on Amazon. 

For example, you can record videos showing how your product can be used. Customers are also interested in watching unboxing videos to see what they will get if they decide to order a particular product from your store. 

Although it’s not necessary to spend a lot of money when shooting product videos, make sure that they look professional and that there’s no background noise. Keep them under 90 seconds if you want to keep the attention of your potential customers. 

Final Thoughts

There are various strategies you can use to grow your business on Amazon, and these four are absolutely essential. Combine several approaches but don’t spread yourself too thin. Last but not least, make sure to keep track of your metrics so that you can see what works and keep improving your strategy.