5 Ways to Boost Your Digital Marketing Agency’s Growth in 2021
Are you ready to bring in more clients and new hires? Find out how to increase your digital marketing agency growth for 2021.
Photo by William Iven on Unsplash
Are you determined to see your digital marketing agency one day rub shoulders with the giants in its industry?
Do you want your business to become an authority in its field?
If you and your organization are to scale these lofty heights, you must never allow yourself to stand still. Staying in the same position for too long will ultimately lead to stagnation, which will have an adverse effect on the relevancy of the services you provide.
Quite simply, if you want to take your digital marketing agency to the next level, you need to devote a lot of time, effort, and resources to its ongoing growth.
Here are five things you can do to grow your digital marketing agency in 2021:
1. Home in on a niche
Trying to solve every problem for every customer is a recipe for disaster. If you’re serious about growing your company over the next 12 months, you need to start specializing in a key area. This will help your organization carve out an authoritative name for itself, which will provide it with the competitive advantage it needs to take that next all-important step in its development.
When you decide that the time is right to home in on a specific niche, be sure to put the following advice into practice:
- Identify the main question that you answer/problem that you solve
- Perform a S.W.O.T (Strengths, Weaknesses, Opportunities, and Threats) analysis
- Use online content to lead your niche conversation
- Learn everything there is to know about your niche field and become an expert at it
- Identify your passions and build on your best work
2. Make use of online directories
Amplified online presence, improved local visibility, enhanced discoverability, increased brand awareness, optimized SEO — these are just a few of the key benefits that you will stand to reap once you make full use of online directories. This often overlooked yet incredibly effective form of Internet marketing will help you to spread the word about your services across the web. Ultimately, this will aid you in your bid to generate more leads and, in turn, draw more consumers.
3. Cultivate your case studies
When it comes to your digital marketing agency’s ongoing growth and scalability, your happy customers are very much your secret weapon. The more positive reviews you garner, the easier you’ll find it to cultivate your case studies. With this content at hand, you will then have the capacity not only to tell prospective clients how good you are… you’ll be able to show them.
If you want your case studies to draw the right attention and, in turn, generate the right kinds of leads, be sure to put the following advice into practice:
- Base your content around topics that your target audience members can relate to
- Make sure you give your case studies a beginning, middle, and end
- Ensure that your case studies are easy to read by making use of effective content formatting elements (headers, images, bulleted lists, bolded and italicized text)
- Back your assertions up with facts and real numbers
- Vary your content choices to ensure that you appeal to different types of learners (podcasts, videos, infographics, etc.)
4. Protect yourself against cybercrime
What’s the point in putting the above advice into practice if you’re going to allow a cybercriminal to come along and ruin all of your hard work? You’re never truly going to stand a chance at growing your digital marketing agency if you fail to fend off cybercrime, which is why you must go above and beyond to draw up a robust cyber defense strategy.
Unfortunately, the manner of your work makes you a sitting duck for online criminality. The fact that you store a vast amount of digital data means that you will, more than likely, be the target of a cyberattack at some point going forward into the future. This does not, however, necessarily mean that you have to take this issue lying down. There are plenty of things that you can do to prevent and deal with cybercrime… you need to know what you’re up against. Once you understand the intricacies and nuances of the specific dangers that you face, you will be better placed to protect your organization against them.
Cross-site scripting, commonly referred to as XSS, is one form of cybercrime that you simply must get to grips with. This is one of the biggest problems you face in today’s hacking landscape, which is why you should seek to understand everything there is to know about it.
These types of attacks are executed on the client’s web browser rather than on the server’s, which instantly sets them apart from the pack and, in turn, makes them harder to handle. Once the server gains control of the client’s browser, they are allowed to hijack the account, spread webworms, and exploit Intranet applications. The fact that XSS attacks prey on Internet security weaknesses makes them both incredibly dangerous and common, which is why you should consider aligning yourself with an expert such as Veracode. With this dedicated team of cybersecurity professionals by your side, you will have the capacity to embed security testing into your web development process. Ultimately, this will provide you with the option to disable client-side scripts whenever you sense that danger is close.
5. Become your own client
If you want to convince your consumers that you can be trusted to provide them with an industry-leading level of web promotion, you need to showcase your expertise through your own marketing strategy. Becoming your own client might seem counterproductive (with regard to time, effort, finances, and resources) at first but, sooner rather than later, it’ll no doubt aid you in your bid to prove just how good you are at your job.
For advice on what you must do to successfully become your own client, be sure to check out this helpful article on the matter.
Do you want to take your digital marketing agency to the next level in 2021? If so, be sure to heed all of the advice laid out above.
