It is estimated that 60% of existing businesses have already been engaged in some form of content marketing strategies. Considering the fact that many experts believe it is one of the key areas of marketing that everyone should pay attention to, it stands to reason that the content marketing industry is poised for major growth [...]
When you first get started with BigCommerce, you'll quickly realize how powerful this e-commerce platform really is. While this is a good thing, if not used properly, your online website won't be able to achieve its full potential. As they say, with power comes responsibility... and also a big learning curve, so when you add [...]
There are some major changes anticipated for many ecommerce businesses in the early part of next year. As of the first of February 2015, many small to mid-sized online retailers will need to make a major transition of ecommerce platforms from Magento Go and ProStores to a new platform. BigCommerce has been named the Go [...]
Many people discover that just because they have an eCommerce website, doesn’t necessarily mean people will buy from them. There are many factors that influence a potential customer’s purchasing decisions, but let’s focus on navigation specifically; as it had a very big impact on this client’s site. One of the first things we look at [...]
So you’re going to school in hopes of landing an awesome job in graphic design? That’s great! But, are you really leveraging every opportunity to increase your chances of this happening upon graduation? Truth is, many (if not most) college grads enter the real world with the misconception that a degree and a portfolio of [...]
One of the key strategies in online marketing is knowing how to run an effective email campaign. For the novice in the world of email marketing, this is a method that is best left to the big boy conglomerates to utilize. Not true, many small and mid-sized companies are seeing the advantages from this highly [...]
One of the best ways to boost your business is with testimonials from satisfied customers and product reviews. Statistics have shown that more than 70% of consumers will consult a product review before they decide on a purchase and 63% of consumers will buy from a site that includes product ratings and reviews on their [...]
The difference between hiring the right people and hiring the wrong people can literally mean a team that supports and fosters your success or a team that sinks your ship.Having to hire a new employee for your small business, no matter if it is your first secretary or your 10th cashier, means that your business [...]
How can I engage my customers? This has got to be one of the most frequently asked questions from my eCommerce clients. The truth is and there is no magical secret to engaging them. In my recent article: "Learn How to Engage Your Online Customers to Grow Your Business", I talked about the fundamentals of [...]
Learn How to Enable Ecommerce Tracking in Google Analytics To Help Your Business GrowWhen you're creating and running an online business, you're going to have to do more than just manufacture your product. You'll need to make sure that you're marketing your product to those people who are likely to buy it and that you're [...]
If you have plenty of customer traffic to your site every day, that's great — you've won the first battle! But now you have to figure out how to keep them coming back time and time again. In my recent post, "eCommerce Tools That Will Increase Your Sales & Retention", I provided some essential tools [...]
It's almost impossible to run a business anymore without an online presence. We all know how obsolete the phone book is and each year online marketing outpaces traditional media. It's clear that customers look for websites that provide all of the information they need motivating a decisive call to action. The biggest part of motivating [...]