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25 11, 2015

How Retailers Creatively Utilize Big Data Analysis

2015-11-25T07:30:35-08:00By |

Next year will see the Internet moving more than one zettabyte, or one billion terabytes, of information per year, according to digital accessories manufacturer Cisco. This number will double by 2019. This much data has led to a new form of business analysis, using big data for marketing. Data Mining Making meaningful interpretation of data, [...]

24 11, 2015

Three User Behavior Metrics That Make a Difference in SEO

2015-11-24T11:32:00-08:00By |

There's strong evidence that optimizing for user metrics can boost your position in SERPs.Even though you optimize like crazy for keywords and keyword groups, don't overlook another powerful, although somewhat mysterious, Google ranking factor: user behavior. True to form, Google has never explicitly said that searchers' behavior influences the way your web pages rank. But [...]

24 11, 2015

Online Marketing Strategies for the 2015 Holiday Season

2015-11-24T07:30:19-08:00By |

The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purse) to buy those “hot” gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to reach more customers and generate [...]

23 11, 2015

Paid search and PPC: a super accessible beginner’s guide

2015-11-23T14:29:00-08:00By |

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in [...]

23 11, 2015

10 Holiday Marketing Resources for Local Retailers

2015-11-23T13:30:55-08:00By |

With Small Business Saturday taking place this weekend and Christmas, Chanukah, and other winter holidays following closely on its heels, retailers are pulling out all the stops to get traffic to their websites, footfall into their stores, and, most importantly, dollars into their registers. We compiled this list of ten marketing resources, to help local [...]

20 11, 2015

The Importance of Local Search Optimization

2015-11-20T19:09:17-08:00By |

We all know the importance of achieving (and maintaining) a top search ranking for your target keywords. The higher your website ranks, the more traffic it will receive, which subsequently means more sales or conversions for your business. But if your business relies on local, “walk-in” traffic, you'll want to focus on Local Search Optimization [...]

20 11, 2015

What Optimization Leaders Are Doing (And You Should Be Doing, Too)

2015-11-20T14:08:39-08:00By |

How do the top minds in digital marketing operate? Contributor Kevin Lindsay discusses the mindsets and habits that lead individual marketers -- and their organizations -- to success. I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty incredible. They’re taking risks, experimenting, [...]

19 11, 2015

Design Tips to Improve Your Website’s Conversion Rate

2015-11-19T16:23:17-08:00By |

Can design really boost your conversion rate? In most cases it really can and here are a few design tips that may help you improve the way your website performs as well.What is a conversion rate?Before we go any further, you need to understand what a conversion rate is exactly. The conversion rate is a [...]