Top 6 Best Free Video Editing Software for Content Strategy

You don’t have to be afraid of video, this list of the best Free Video Editing Software will help streamline your content strategy like a pro!


Top 5 Best Free Video Editing Software for Windows

First Let’s Talk About Introducing Video To Your Content Strategy

If you’ve been leaving video out of your content strategy — it’s time to introduce it in order to increase your overall performance, learn how.

Every business needs to consider ways in which they can improve their content strategy. This is particularly true in a time where competitors are continually creating a stream of content which can make it hard to stand out from the crowd and get noticed. One of the most effective methods for this is to introduce video to your content strategy, which can be highly effective and help your brand in a handful of ways.

Video can be more complex than other types of media, so it is helpful to know how to go about introducing this to your strategy. Read on to find out more.


Why Video?


It is a smart idea to add video to your content strategy because this is the most engaging form of media. It is easy for people to ignore text and images, but video combines moving image and audio, which will immediately attract and retain the audience’s attention. In addition to this, video also makes it easy to convey complex messages that would be hard to communicate through text and image.


Types Of Video


There are many different types of video that you could produce, and each would be highly effective in engaging your target audience and turning them into a customer. Which you choose will depend on your brand and the product/service that you provide, but a few good examples include:


  • Explainer videos
  • Product demos
  • Brand videos
  • How to guides
  • Event videos
  • Expert interviews
  • Animations
  • Customer testimonials
  • Adverts


Planning The Video


Although video is an excellent addition to any content strategy, you need to make sure that it is carefully planned and fulfills a purpose. People will resent watching a film that serves no purposes even if it is just 30 seconds. These are the key aspects to consider:


  • What is the goal of the film?
  • Who is the target audience?
  • What is the budget?
  • When does it need to be completed by?


Producing Videos


Today’s consumers are used to high-standard videos, so you need to make sure that any film that you produce is high-quality as well as valuable. This means having a camera that is designed for vlogging which you can find at Choosist, as well as other equipment that you might need, such as a tripod and lighting. You will also need to use video editing software and ideally have the film produced by someone with experience in creating business videos.


Sharing The Video


Once you have produced the video, you will want as many people to see it as possible. You can do this by sharing it via:


  • The company website
  • Facebook
  • Twitter
  • YouTube
  • Other video platforms
  • Via email


Any business looking to shake up their content strategy and attract attention should consider using video. This is a highly engaging form of media. It will help your brand to stand out from the crowd, communicate your desired message, and paint your brand in a positive light. While video can be highly effective, you must know how to use it, and this information should help you to utilize this powerful form of media.


If you’re new to the videography world, wasting your bucks for paid video editing software seems unnecessary.

A more likely option would be free video editing tools, which of course have limited features compared to the paid ones. However, those free software are easy to use and can serve as the perfect training tools before you can use more advanced software.


Here, we’ve compiled 5 free video editing software that covers multiple video editing needs like recording, compressing, cutting, trimming, animating, and converting.

Without further ado, let’s get right into it.


1. Clipchamp

Clipchamp provides a collection of web-based video tools that lets you record, compress, edit, and trade videos with others in your organization. There is also a library of stock images and footage that you can use, even with the free plan.

2. Movavi


Why spend hours or days reading instructions for complex professional software before you can actually do anything? You could just download Movavi Video Editor Plus – its sleek and super-easy interface lets you start making videos with pro-grade features and effects right away.

2. OpenShot

OpenShot is free and is an open-source software to trim and animate your video objects on Linux, Mac, and Windows. It’s maintained by a community of programmers who keep it up to date. It also has an add-on for Firefox for web-based editing. If you use the free tool, you’ll find that some features do not work as well as they do in the paid version.

3. Stop Motion Studio

Stop Motion Studio makes the process of creating stop motion videos simpler and easier. It has a simple user interface that makes it friendly to anyone. It has no drawing tool, no bone-rigging tool, and no pre-made effects.

4. Microsoft Hyperlapse

Hyperlapse is a timelapse video editing tool developed by Microsoft. It produces smooth and stabilized timelapse both on desktop or mobile. However, it has a downside, which is the end credit applied to every timelapse you make. It can be easily cut out though.

5. Freemake Video Converter

Freemake is a straightforward video converter that can help you convert your videos to various formats. It’s free and quick to use when all you need is just to convert a video from one format to another.



If you’re looking for more advanced video editing software, check out this awesome list of video making tools by Breadnbeyond. The list contains over 100 tools and software of not only video editing but also other aspects of video making such as:


  • DIY Animation Tools
  • Video Marketing Platforms
  • Live Streaming Platforms
  • Interactive Videos
  • Sound Effects Library
  • Stock Video Library
  • Sound Recording Tools
  • Scriptwriting Utilities