Best social media marketing tips nobody told you about!
Feel like your just wasting time on social media? These social media marketing tips will get your campaigns to produce real results.
Are you running the social media marketing for your company?
If yes, then this post is for you.
By using social media, you can grow your business, generate new leads, build brands and improve your marketing ROI overall.
I know… sounds like a big task.
But there are steps that you can follow to improve the chances of success allowing you take advantage of everything social media has to offer. Whether you are just starting out or you’ve been social tinkering already, I bet these social media marketing tips and ideas are going to help you out sooner rather than later.
Go ahead and read the post to find out more!
A/B testing
Has anyone told you about the benefits of A/B testing?
They are absolutely amazing.
Most social media marketing professionals love to take advantage of this tactic, but there are also many who don’t know about this yet. Marketers like myself use A/B testing to generate great response for our clients.
You can utilize A/B testing for landing pages, sales pages and try to incorporate split testing for various social media posts. One of the biggest reasons why a piece of content is lacking enough traffic is because you are not testing it enough.
Start out simple by testing subject lines and body copy…
you are going to see some great results!
Community building is important
Community building is as important for social media marketing as it is your brand in general.
There is no doubt that whatever your industry is, it has a good number of people using social media channels.
Your objective is to reach out to them by starting a Facebook group, a LinkedIn Group, or joining in on Instagram and Twitter.
You may use proxies to create multiple social accounts to handle social media groups – or at least look into it.
Some of the best ideas for social media groups are local business groups for the city itself. You’ll be able to find active groups in every city for every vertical, and depending on the size of your city, you could really carve out a nice customer base. This could be mortgage brokers, construction companies and real estate agents.
Social media groups are very active and they often put in a LOT of effort to maintaining a great and informative community.
Know what your competitors are doing
You have to know what your competitors are doing.
Take a look at the type of content they are posting, who they are following, how often are they posting, what time do they like to post, and even what sort of headlines they prefer to use in their posts.
Really dig in and take a look at which of your competitors posts performed the best. Once you begin to understand what is going on your competitor’s mind and what actually worked for them, you will be able to use some of their ideas for your own plan.
However, do remember that you shouldn’t mimic them. Simply learn and improve.
Give people a reason to follow you
Why is your page good?
What does your company offer that is so good?
These are some of the questions you should ask yourself.
Think about it from the mind of a consumer. What is it about you and your business that is going to stand out?
Defining these criteria will allow you to create a value proposition that is specific to all social media channels and more importantly, your audience.
If you want a good place to start, begin by sharing behind the scenes content, share discount codes that are exclusively with the Twitter followers, curate content that works best in the industry, host live webinars, offer good customer service.
Make hashtags your best friend
Hash tags are one of the best ways to expand your reach on social media.
Organic reach has dropped ridiculously on Twitter and Facebook in the past couple years and Instagram is likely to be in line next. In order to be able to expand your reach, you can get more impressions for your tweets and posts by making good use of hashtags.
Think hashtags aren’t a social media marketing strategy?
Think again!
Did you know that posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag?
Every post you create can be accompanied by a caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery.
Take a look at how this big brand uses hashtags for their audience:
Matilda Jane Clothing has always been great at social media marketing and you can see below that they utilize some carefully crafted hashtags that pick up on current trends as well as key brand messaging.
Lastly, for those of you who think that hashtags are overused, Full Leaf Tea use about 26 in the post below and they have done a great job of building a loyal brand audience and extending their reach by using hashtags in this way.
Sell it!
Most people are afraid to sell it online but if you want a genuine piece of advice, I would tell you not to feel that way.
It is true that people don’t like getting sales messages and emails all the time.
However, there are a ton of ways to sell your products without being too salesy. Check out Lucy Benton’s strategies on how to promote your content without being overly salesy.
One of the reasons why promotional posts are discouraged is because a few companies tend to go overboard to the point that people feel like they are being spammed, but if your mainly promoting content that your audience is really into then working in a few direct sales pitches is just fine.
Post often
Sending out one tweet a day is not enough.
There are many platforms like Snapchat and Instagram that don’t require as frequent of posting. However, the best social media marketing tip is to develop a good posting schedule and be as consistent as possible.
For this, you should know what kind of content should go up, how often you can publish on social media, and the social media outreach publishing schedule. Social media is tricky, you have to publish enough to keep in front of your audience, but publish quality to make sure they’re interested in it.
Post images often
A great tip to get your social media marketing moving in the right direction is to post images of people.
People love to see images, especially if they are good ones.
More importantly, they like to see ‘real images’ ie; real people doing real life things.
Sure there are times we all use stock photos…
If you are worried about getting good images, take a look at some of the better paid websites that provide high quality photos.
You don’t have to be a graphic designer or professional photographer to kill it with photos on social media, but you do have to think through what you really want to show.
Take a look at this photo of Rick Dinihanian, founder of Burn and Build Body.
Yep, he just turned 70 — I’ll buy into his product right now.
By using these beneficial social media marketing tips, you will be able to engage your audience, establish your brand presence across all social channels and use these tactics with some of the biggest brands of the world.
All of these tips will work very well for you.
Do you have any interesting social media marketing tips you would like to add?
Let us know in the comment section below – we would love to get back to you!
