7 Best Online Form Builder Tools to Kickstart Your Lead-gen Efforts

Are you looking for an online form builder for Lead Generation? This post is for you! Here are the 7 best form builder tools you can use.

Best Online Form Builder Tools

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Online form builders are versatile tools that serve various purposes according to each business owner’s needs. With such a tool, you have the power to create different types of forms, from fillable sign-up forms to quizzes or surveys.


The best form builders out there enable you to create both functional and stylish forms, allowing you to easily store and organize data. They also provide you with reports to spot patterns and come to valuable conclusions. Not only that, but they are flexible to use without having to learn how to code or break the bank. 


And if you’re thinking it sounds like a luxury you can’t afford, let us recite some of the ways online forms help your business thrive: 


  • Capturing leads
  • Collecting customer feedback
  • Accepting online payments
  • Conducting surveys or sharing fun quizzes
  • Increasing newsletter subscriptions
  • Managing projects and customer relationships


Online form builders let you craft any type of form. All you have to do is select a template, use their drag and drop functionality to adjust the elements to your liking, fill it up with questions and then share them with your target audience. This process saves you valuable time and resources while offering real-time feedback. What more could you ask for? 


We have gathered 7 of the handiest online form builders for you to nail your lead generation efforts. Explore their features and pricing to see which one is the perfect fit for your business and go ahead with capturing those precious leads!


1. Moosend


Moosend is an email marketing automation platform that also features one of the most functional online form builders. Through its drag and drop functionality, you can easily and quickly create the subscription form of your choosing, no technical skills required. Its builder includes modern, responsive, and customizable templates that you can leverage for capturing email subscribers, generating leads, and enhancing conversions.


There are five form types to choose from: pop-up forms, inline forms, floating bar forms, floating box forms, and fullscreen forms. You can play around with different form elements – such as the amazing countdown timer -, removing or readjusting them as you please. Moosend’s form builder lets you upload your own custom forms, too.


What’s more, Moosend offers you the capability to publish your form on your website – after connecting it with your account -, an active landing page, or various third-party platforms. 


  • The ability to add custom fields to forms directly in the form builder
  • Advanced form visibility settings (URL path, country, device type, and more)
  • Anti-bot protection
  • GDPR compliant forms
  • Numerous integration options with popular, third-party platforms



  • Having various editing options, customizing forms can become intimidating for beginners


There’s a 30-day free trial that allows you to check the online form builder, along with most of its features. Moosend’s pricing starts at $9/month, giving you access to unlimited forms, as well as stylish email templates, automation workflows, landing pages, an SMTP server, and unlimited emails. 

2. Woorise




Woorise is an all-in-one lead generation platform with a powerful online form builder. It provides solutions for gathering customer feedback, growing social media followings, or accepting payments. It’s a great choice if your business is into running giveaways and every type of contest, getting you the engagement and share-ability you long for. 


You can use this online form builder to create several form types, some of the most popular being surveys, quizzes, event registrations, online payments, customer feedback, and more. The template page is straightforward and organized, making it easy for you to preview the templates before selecting one. 


  • More than 100 interactive templates
  • Several social media actions
  • 1-click pick contest winners feature
  • Online order and payment options
  • Build-in analytics


  • Slightly limited customization options


Woorise comes with a free plan that allows you up to 500 entries per month and unlimited campaigns. More entries and features are offered as the price of paid plans goes up. Paid plans begin at $23/month with 2,000 entries.


3. HubSpot Forms

hubspot form builder



HubSpot Forms is an effective online form builder, which can be combined with all the other capabilities HubSpot has to offer. It has a clean interface with ready-made templates that help you acquire leads and populate your CRM system with them. 


Users completing your online form get directed to your CRM database, making it all that easy for you to further nurture your audience through behavioral targeting.

Once inside your system, you can manage form submissions by creating tasks, sending personalized emails, or setting up reminders. HubSpot’s online form drag and drop feature allows you to take advantage of various options, such as applying GDPR or creating autoresponder emails.


  • Free version that includes some of its features and up to 1,000 form fields
  • Intuitive interface
  • Integration with other HubSpot tools 
  • Smart forms that adapt questions to the user (offered in Professional or Enterprise plans)
  • Customizable follow-up emails 



  • Advanced features such as custom fields aren’t available with the free version
  • Limited customization options



HubSpot’s free plan lets you use its online form builder – with limitations – and integrate it with its CRM options. Paid plans start at $45/month. The price goes significantly up if you wish to combine the full suite of HubSpot products. 


4. Typeform




Typeform is an online platform that specializes in surveys and forms. It is considered one of the best options if you’re looking for fun templates with sleek designs. Its modern interface helps you engage users easily, without getting them frustrated.


Typeform is known for the conversational tone employed in its form questions and the innovative form creation which displays one question at a time. Creating forms and surveys is turned into an interactive process for you, while also giving a personalized and straightforward touch to users filling them out. 


You can also employ images or videos to further engage your audience without distracting them from completing your forms. Going after mobile users? Typeform’s form builder serves your purpose by providing mobile customization options and buttons which are easy to use on smaller screens.


  • Advanced design customization
  • Personalized user experience with a human touch
  • Interactive interface
  • Integrations with productivity apps such as Canvas



  • Non-standard forms that include a series of lengthy questions could tire users up
  • No editing HTML option



Typeform offers you the option of trying its form builder for free, but you can gather up to 100 responses before having to upgrade to a paid plan. Paid plans start at $21/month and prices go up based on the number of responses and features offered.


5. Paperform




Paperform is a SaaS platform that brags for having one of the most powerful online form builders. It’s particularly popular among small businesses, given that it minimizes the effort required to target and retain visitors.


Its functions help you create interactive forms, quizzes, and surveys. Not only that, but it offers you the unique opportunity to perform complex calculations, schedule appointments and sync them with your Google calendar, and take payments. Paperform gives you the freedom to create almost anything related to lead generation, from a simple signup form to complex forms with conditional logic or optimized landing pages


Paperform’s form builder favors a free-text functionality, while its no-code editor enables you to customize forms to detail. You can leverage it to change colors, fonts, and layouts so that any form created matches your brand’s image. 



  • More than 3,000 integrations with third-party applications
  • 27+ question fields
  • Custom HTML and CSS capabilities
  • Comprehensive built-in analytics
  • Over 500 customizable templates



  • No free plan offered



Paperform has a 14-day free trial to check its form creation and features. Its most affordable package comes at $20/month, with unlimited forms. However, there are limitations such as the form submissions allowed (up to 1,000). You’ll have to upgrade to a higher plan to get more entries, domains, and features. 

6. Formstack




Formstack’s form builder is a  great tool for setting up professional forms. Also, it offers collaborative solutions for different team members to review every form created and the option to manage customer data through automated tasks.


Another factor enhancing its popularity is that the forms created are compliant with GDPR and HIPAA (Health Insurance Portability and Accountability Act) and secured with reCAPTCHA. ReCAPTCHA protects from abuse and spam, without creating any friction for visitors when they fill out your online forms.


With Formstack, you can take form creation one step further by capturing electronic signatures. There’s also a CSS editor and a sophisticated A/B testing tool to compare different form versions and check which one is performing better.



  • Clean, easy-to-use interface
  • Automation workflows
  • 8 payment apps
  • Collaborative features make it ideal for HR departments
  • Integrations with popular platforms like PayPal or tools like Google Docs



  • High pricing and limited functionality in lower plans



There’s a 14-day free trial available in Formstack, but paid plans are considered costly. Pricing starts at $50/month, offering up to 1,000 submissions per month, 20 basic forms, and limited file storage space (1GB).


7. JotForm




JotForm is a handy tool for any business in need of creating customizable and dynamic forms without previous programming language knowledge. Its form builder offers the largest collection of lively templates (10,000 templates, also available in different languages). 


Forms are fully customizable, including actions such as displaying different content based on users’ location, adding your logo, or embedding other widgets to tweak forms to your liking. JotForm allows you to collect online payments, either as subscription fees or donations. 


Using JotForm, you can dispatch an autoresponder email sequence to those users signing up. Last but not least, there’s the option of collecting electronic signatures and using an RSS feed to easily monitor the responses you receive.



  • HIPPA-compliant forms, ideal for healthcare providers
  • Customized notification emails
  • Pre-populating fields that make form-filling easier and quicker
  • Wide range of form-sharing options
  • A free version that includes 5 forms and up to 100 monthly submissions 



  • Poor mobile responsiveness
  • Mostly designed for healthcare providers, making it difficult for other companies to use



As mentioned above, a free plan includes 5 forms, up to 1,00 form views, and 10 payment submissions. Paid plans start at $24/month, capping out at 25 forms and 1,000 monthly entries. Those numbers increase in higher plans.


Final Thoughts

This article served the purpose of presenting the top online builder tools in the market. There are benefits and drawbacks to all of them and top-notch features that give them a competitive advantage over the competition. 


Most of these online form builders are easy to grasp and require zero to little technical skills. What’s more, you can find free and paid solutions listed here. However, it’s crucial to figure out which platform offers the best deal for your business, based on its features, pricing, usability, and your team’s experience with form creation. 


Hopefully, you have discovered the solution that best covers your needs and you are already on your way to giving it a try to make wonders with your lead generation efforts.