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Grace Lau

About Grace Lau (Edit profile)

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform that takes every kind of conversation to the next level—turning conversations into opportunities with powerful features such as Call forwarding service by Dialpad. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Grace has also written for other domains such as Sendcloud and Recruit CRM. Here is her LinkedIn
19 01, 2023

How Does Co-Branding Strategy Work?

2023-01-18T10:59:15-08:00By |

How Does Co-Branding Strategy Work (And What Can it Do For Your Business?) What the Hell is Co-branding? Find out how Co-branding can elevate your brand to new heights and what it can do for your business in this post. Image Source: Vecteezy   Branding is everything.    No matter the size of your company, [...]

6 12, 2022

How to Use SMS to Collect Feedback and Send Review Requests 

2022-12-05T10:21:52-08:00By |

How to Use SMS to Collect Feedback and Send Review Requests  SMS has a 98% open rate, find out how to use SMS to collect feedback and reviews with a much higher success rate than email in this post. Image by pch.vector on Freepik   SMS marketing is an often overlooked method of gathering feedback [...]

4 11, 2022

How to Create a Personalized Ecommerce Experience

2022-11-04T09:42:29-07:00By |

How to Create a Personalized Ecommerce Experience That Exceeds Customer Satisfaction How important is creating a personalized Ecommerce experience for customers and where should you start? Read on to find out!  Photo by Andrea Piacquadio What’s the most important factor for keeping customers happy online? Is it creating the most appealing products? Or should you [...]

6 09, 2022

What is Remarketing & How to Master Digital Remarketing 

2022-09-02T10:01:45-07:00By |

What is Remarketing & How to Master Digital Remarketing  Are visitors not converting? Learn how to master digital remarketing to better convert leads into actual customers in this post. Image by upklyak on Freepik   Digital marketing focuses on sourcing traffic—how to get the most eyes on your content which is the main battleground for [...]

4 08, 2022

Form Conversion: How to Design Contact Forms That Convert

2022-08-03T10:17:55-07:00By |

Form Conversion: How to Design Contact Forms That Convert Practical tips on how to design contact forms that retain users and generate a conversion, keep reading to learn how. Profession vector created by freepik - www.freepik.com   A contact form is a contact form, am I right? I suppose you could take that approach if [...]

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