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andrew johnson

About Andrew Johnson (Edit profile)

Andrew Johnson is the VP Business Development for www.ai2.com.  Ai2 creates the #1 sales order management platform for distributors and manufactures. He joined Ai2 after spending 8 years at Apple helping app developers open up new markets for Apple hardware by helping organizations and developers create go to market strategies that would lead to adoption and utilization of new hardware and software technology.  Prior to working with Apple Andrew ran a boutique experiential marketing company in New York City working with some of the world’s most prestigious brands and bring their brand to live through live events and technology.

16 10, 2018

Is Price Matching the Right Strategy for Your B2B Sales?

2018-10-16T15:02:32-07:00By |

Is Price Matching the Right Strategy for Your B2B Sales? Price isn't always the deciding factor - use the right strategy because price matching could be a dangerous race to the bottom for your business. Market data on competitive pricing can become a fantastic tool when engaging a customer on price. The best companies relentlessly [...]

29 05, 2018

How iOS Deployment of Applications Is Done

2018-05-29T16:40:29-07:00By |

How iOS Deployment of Applications Is Done iOS Deployment: Create A Lasting Structure for Mobile Sales Force Enablement Applications iOS applications are built and distributed in a multitude of scenarios: free apps, single pay apps, in-app purchase, apps created by organizations for their employees, apps developed by industry experts for use by their clients, Saas and [...]

23 05, 2018

B2b eCommerce – How non-functional requirements impact user experience

2018-11-20T20:08:04-08:00By |

B2b eCommerce - How non-functional requirements impact user experience User experience is the heart of any successful eCommerce business and we can't even talk about it without calling attention to non-functional requirements and how these two things tie together. This is a syndicated post from http://www.the-future-of-commerce.com Nonfunctional requirements are just as critical as functional features [...]

18 04, 2018

Driving B2b eCommerce Application Adoption and Utilization

2018-04-18T15:30:47-07:00By |

Driving B2b eCommerce Application Adoption and Utilization Easy access to online app builders gives the impression that creating eCommerce apps is easy — however creating a successful B2B eCommerce Application is anything but easy. Andrew Johnson, former Apple employee specializing in helping App developers succeed, sheds some light on the process of B2b eCommerce application [...]