14 Tips on How to Succeed in Affiliate Marketing PPC in 2021

Trying to generate revenue with your affiliate marketing business? Learn how to do affiliate marketing PPC for real success.

affiliate marketing PPC


A lot of people have started affiliate marketing to generate revenue and maintain a flexible lifestyle, but most of them fail to meet the success they wanted. 


There aren’t many great tips and guides for beginners out there. So to help with that, we decided to list some of the most important tips to help new affiliate marketers succeed with PPC. These tips aren’t only for beginners. Some pros might find something interesting as well!


What Is Affiliate Marketing With PPC?

Affiliate marketing is a new type of business. The concept is quite simple actually. An online retailer pays you a commission for traffic or sales generated from your referrals. 


In short, it’s advanced advertising!


Affiliate marketing differs from classic advertising in a lot of ways. The biggest one is that you don’t focus on the product. You focus on the content and then include the sales pitch within that content. This is where most people get tripped up with Affiliate marketing and PPC.

Why? Because they default to promoting the product with ads. Fair enough, it’s tricky to apply the affiliate marketing principles to paid ads.


There are 4 different models of affiliate marketing, and these tips should work for any of them.

The models are:

  • Influencer Affiliate Marketing
  • Niche – Focused Affiliate Marketing
  • Location-Focused Affiliate Marketing
  • Mega-Mall Affiliate Marketing


Why Do So Many People Fail at Affiliate Marketing with PPC?

Most people fail because they fail to take affiliate marketing seriously.

It’s not something you can do in your free time. It is a job. A job that might pay you nothing or propel you to riches. People also give up on the first sign of trouble. 

affiliate marketing stats

Affiliate Marketing Stats

  • Affiliate marketing is a multi-billion dollar industry. Spending will surpass 8 billion in 2022
  • 35% of affiliates make at least $20k in annual revenue from their efforts.
  • Over 80% of advertisers and publishers have turned to affiliate marketing
  • Search interest in it increased over 200% since 2015
  • 85% of online shoppers check Google for information before purchasing
  • Blogs and content contribute to 40$ of affiliate publisher commission in the US.

Affiliate marketing changes daily. Beginners will often see days or even weeks without significant sales. The most important thing is not to panic.

Go back to the 4 pillars of affiliate marketing and apply that to your PPC strategy. In short, personalize your content to your audience! Keep doing what you are doing and always keep on improving!

Below we’re going to cover how you can apply a more personalize strategy to your affiliate marketing PPC.

14 Tips on How You Can Succeed at Affiliate Marketing

1. Be Passionate About What You Do

A lot of people starting out only focus on the money. While it is important, you shouldn’t only focus on it. It alone won’t inspire you to keep going for years on, when you have hardships and roadblocks. 


If you build your business around your passion, nothing can stop you. Inspire yourself and others around you. Infect them with your energy and passion. You will see it makes a big difference!


2. Be Consistent and Patient

Consistency is another topic that often pops up. Over 90% of startups fail. Most of that is because they are not consistent. You need to put work in every day. Even if you are seeing weak or no results. Once you gain traction, you will be unstoppable!


Patience is a great virtue. You can’t expect any meaningful success in the short term. This business is a long term thing. You need to be patient and not rush things. Good things come to those who wait!


3. Commit to Your Affiliate Marketing Business

Your business should be the main focus. It’s not something you can do on and off. It needs your undivided attention. If you are not focused enough on what’s ahead of you, you will lose touch and fail. 


4. Find a Unique Niche and Focus on It

Beginners tend to try and do popular offers. Or they have no focus and try to sell everything. This is not how you will get far. You need to find a niche where the competition is low and try and dominate it. Don’t scatter your attention. Focus on your niche, promote it, and sell it!


5. Improve and Embrace Change

The internet is alive. It always evolves, changes, and improves. Things that worked a few years ago are unprofitable money sinks nowadays. If you want to stay on the top of your game you always need to adapt to the changing trends


Use any free time you might have to improve and learn new things. Be the first to start doing something. Recognize trends before they become trends. Be proactive! 


And when things change, embrace it! The constant commotion will help you always stay sharp and on the edge. 


6. Know Your Product and Audience

Learn everything you can about your products and your audiences. The latter is more important as you can cater to them. If you know what your audience wants, adjust, and provide it to them. If you know what your products are, you will gain credibility. Credibility build trust and trust is very important. If your audience doesn’t trust you, you won’t be selling much of anything. 

know your audience


7. Research and Select Affiliate Products

Never promote products you don’t know enough about. Always do the research and learn about it. Know the advantages and disadvantages of each product and category. 


With enough knowledge, you will recognize good products that sell well. And your customers will be happy because of it. 


8. Learn From Others

You don’t have to do everything by yourself. Use the knowledge of fellow affiliate marketers that spent years in the field. They are experts on what to do and what to avoid. The only problem is finding people willing to help. This is where online affiliate marketing communities like iAmAffiliate.com come into play. On such websites, you will be able to find out everything you need. The people are friendly and willing to help.


9. Engage Your Audience

The most successful marketers always talk and interact with their audience. If you have a blog, enable comments. If you have a page, talk to your visitors. Do everything you can do engage with them and keep them engaged. 


Ask for suggestions and answer any questions they might have about you or your product. Listen to their opinion and try implementing their suggestions. The more your audience feels like they are a part of the community the better!


10. Always Add Value

The relationship you create with your customers is the most valuable thing. If you create valuable content from them that they enjoy and find helpful. Most likely, they will feel inclined to give something in return. It’s basic human psychology. If you provide you will get something back.


11. Provide Valuable Information and Help, Rather Than Selling

Beginners try to shove sales down their audience’s throat. This is not the way it should be done. Sales should be the last thing you mention. You want it to be something they want to do, not something you force upon them. Always do research and provide more details and information about your products. Replay these to your customers. Do this right and they will come asking how to buy themselves.


12. Put Subscribers and Followers First

Put your customers’ needs in front of your own. This mindset will help you realize what you need to do and when. You will get a sense of how your audience thinks, what they want, and what they need. 


Provide them with valuable content and information. Teach them new things and share discoveries. Build trust and relationships with them. Take care of your audience and they will take care of you. 


13. Always Keep Testing and Optimizing

This business is changing all the time. You need to be up to date and ready to adapt to anything. The best way to do this is to always keep learning, testing, and optimizing. Something that works today, doesn’t have to work tomorrow. New things pop up, and some might bring you the success you want. And the only way to know is to test, test, and test! 


14. Don’t Give Up

The most common thing that happens to marketers is that they give up at the first sight of trouble. Things won’t go smoothly all the time. It’s the nature of the business. But you need to keep in mind that things change daily. One day you will have the winning product with massive sales. Another day you won’t make a dime. Don’t give up and you will make it sooner or later!


Where Can You Learn More?

Finding the right information can be difficult. Affiliate marketers rarely like to share their experiences and knowledge. They fear competition. But not all of them are like that. There are active and vibrant communities that flourish with information sharing. One of these communities is the forums at iAmAffiliate.com. The creator, iAmAttila is a super-affiliate and he also runs his own blog. iAmAttila.com. With these two websites, you will have all the info you need to make it in the affiliate marketing business. 

In Conclusion


Affiliate Marketing is an exciting field that has helped many people earn a very nice income online.   Of course,  leveraging the power of paid ads is the best way to earn a living doing affiliate marketing full time.   You control how many visitors you send, and which offers/products you promote that way.        One thing to keep in mind though is that unlike traditional skills, affiliate marketing and digital marketing as a whole is a field that rapidly changes and evolves; so if you don’t like learning new things all the time this might not be the best industry for you.