6 Mobile App Development Tips for Acquisition & Retention
The entire purpose of creating an app for your business is to make things easier for customers, check out these tips for customer acquisition and retention necessary to make your app a success.
Mobile app development is not a six months process. It’s an ongoing process. It continues as long as your app is in use and as long as it generates profits.
However, most newbie mobile developers find it difficult to grasp the concept and go light on all three, i.e.;
- Development
- Acquisition
- Retention
On that very note, we’ve shared six essential tips in this guide that can help you advance your app in all three domains. Let’s have a look at these.
1. Begin the Journey with a Wait-list
Before you launch your app, start speaking about the idea and discussing it with your community and industry. You can tweet, share with your Instagram audience, and talk about it on LinkedIn. Create interest and need amongst your network and connections for the app you’re building.
Get them excited and direct them toward a waitlist. You can create it as a landing page using zero resources. Create a free website and allow people to sign up with their email addresses to join the waitlist. It will give you an opportunity to run user tests and gather a massive audience right before you launch.
2. Retain with a Freemium Model
Who doesn’t like cost-free services? No one says no to free. So, in the initial stages of your app launch, leverage a free model on the play store.
Allow users to experience what you have to offer and let them love your product. Once you see this love becoming a need, introduce paid versions with added benefits. If they’ve consistently used the free version, they’ll highly likely deem it appropriate to buy paid plans.
3. Offer Paid Plans Free-of-Cost for a Limited Time
It’s not a good idea to eliminate the free plan entirely unless you’ve been making a seven-figure monthly revenue for five years or more. During this time, keep working on your app development and improving the value you’re offering.
Also, when introducing a paid plan, make sure you let the users experience premium (or paid) features for free for a limited time. You can offer an exclusive 14-day trial period to anyone who signs ups for the first time.
4. Creating Feelings of Exclusivity
Your customers will be willing to pay if they feel important. They will pay if they feel your services are exclusively for them. But how can you do that?
It’s simple. Inform your current subscribers or loyal customers about the new features or upcoming discounts before you inform the world. Send them an email beforehand and let them have the best of the lot or an exclusive experience. Let them have insider knowledge.
Similarly, you can introduce a referral program. Gift them with an additional experience or freebie every time they invite their friends and family. You can also create the feeling of exclusivity by introducing a loyalty reward program or a challenge-based rewards program.
You can also give them a shout-out on your social media or invite them over for a podcast. It will make them feel special, and hence, create feelings of exclusivity.
5. Host Local Marketing Events
What are local marketing events for mobile apps? Well, these are events in which you educate people about the functionality and usability of your app. You create awareness and offer discounts to lure them to give it a try.
We recommend hosting at least two such events every six months to acquire customers and retain existing ones. In-person marketing has a lasting impact. It is also a good idea to visit events held by other app owners and companies. It will increase your networking within the industry and help you with cross-promotions.
6. Answer Quora Questions
Quora is a powerful platform. There are over 300 million users of the platform, and people actively ask and answers questions on this platform.
Initially, it only aimed to address simple queries. But over time, the app has become a marketing place for business wherein businesses answers questions so as to solve their target’s audience problems while pitching their products and services. A lot of startups and software businesses receive huge traffic from Quora.
You can leverage the power of this platform for your app’s growth as well. Answer questions relevant to your target audience’s pain points and pitch your app in the process. It increases the discoverability of your app and also markets it in an effective way.
Plus, Quora answers rank at the top on Google. So, if your target audience searches for their problem’s solution on Google, there’s a high chance your answers will show up, and they will find their way to you.
Conclusion
We’ve shared six ways you can improve the acquisition and retention of your customers while you develop your app. It’s not necessary to have your app fully ready to launch, market, and make profits with it. Instead, you can launch it as soon as it solves at least one problem faced by your target audience. Continually, upgrade it and engage your clientele in the process to scale further.
