Design Concepts to Improve Website Communication
Communication plays an essential role in all marketing aspects, especially your website where most business funnel conversions.
Whether it’s an ecommerce app development or eCommerce store, customer journey and effective communication are deeply connected. However, this essential factor is often overlooked by many businesses.
For most businesses website communication is crucial, especially when a task revolves around people making a decision to buy. In the app development space, many app developers New York or web design companies NJ face issues due to lack of these skills.
This is equally important if individuals have distinct backgrounds, experiences, and skillsets. Also, these challenges further rise when different people are involved in different corporations. That’s why effective communication through proper channels is very important.
There are plenty of benefits of having efficient communication for your websites. One of the biggest reasons is that it assists in gaining customer trust in a short time span.
Also, it reflects a positive image of your brand and features a positive user experience.
Today, we will get to know about the 3 crucial communication and design steps that you must not skip.
By the time you reach the end of this write-up, you’ll have a gist of how successful communication can be fruitful for your brand.
Ready to discover? Let’s roll on.
5 Tips for Effective Communication for the Betterment of a Website
1. Provide the Most Relevant Content
Whether it’s too little or too much content, if there’s a breakdown in communication on your website, customers will get exasperated.
Effective website communication prioritizes the most relevant content. In that way, your website goals will get communicated efficiently and your customers will follow the appropriate funnel.
Effective eCommerce websites communicate personalized messages along the customer journey to promote the conversion goal.
2. Keep the Content Concise and Simple
Don’t confuse the customer.
Generate clear and concise text that answers necessary questions and motivates an action.
The best way to achieve this is to organize your website communication into clear groups ie:
• FAQs
• Shipping
• Returns
• Savings
• Customer Reviews
3. Keep Your Website Focus Relevant to the Target Market
All website communication should be tailored to your target audience.
Think about who will be your potential customers and how your website provides value to them.
Besides, think about the services and products they will be interested in purchasing. Finalize which payment methods you will add.
A tailored website for your targeted audience will result in more leads and sales in the future.
4. Adopt Distinct Techniques to Communicate the Most Critical Message
The most exquisite way to communicate the essential info is by building a design that reflects.
For instance, you can use eye-catching writing styles as well as larger text and font sizes where the user sees them clearly.
Captivating colors, attractive imagery and similar trendy design techniques can also be very useful in expanding the attention span.
If you want to emphasize some text, put on some subtle animations too. You can also introduce push notifications.
Displaying audio and video pop-ups can also be an exquisite way to show the importance of any text.
5. Use Efficient Text Formats, Headers, and Sub-Headers
Effective website communication means understanding how to break up your page with content, headers, CTAs and Images.
By using different tactics to improve your website, your customers will likely be able to understand your website’s goals effortlessly.
Using header tags to categorize info helps communicate the most vital text as well as improve content structure.
For the better functionality of a website, it is best to avoid complex text, poor-quality images, and other insignificant information.
Top 8 Ways to Improve Communication When Developing a Website
We already know that communication plays an integral role in improving your online presence. Here are just a few statistics that prove how important that communication is;
Only 2.86% of eCommerce website visits convert into a purchase. (Invesp)
60% of consumers say they’ve made a purchase as the result of an email marketing message they received. (OptinMonster)
Abandoned cart emails have an average open rate of 45%. (Moosend)
Below is a breakdown of the top 8 methods that improve communication. So, don’t forget to check out while creating a website.
8 TIPS ON HOW TO IMPROVE YOUR ECOMMERCE COMMUNICATION & CONVERSION RATES
IF YOU’RE RUNNING AN ONLINE STORE, TOPPING YOUR LIST OF TO-DO’S IS FIGURING OUT HOW TO IMPROVE YOUR WEBSITE COMMUNICATION TO BOOST CONVERSION RATES. CHECK OUT THESE 8 TIPS.
Ecommerce web development is an ongoing process for any business and conversions are key.
You want to get as many as you can but need to do it in an elegant and consumer-friendly way. If your site is too pushy and appears to be interested only in making a sale, customers will run in the other direction.
Surely there must be some sophisticated ways to improve your Ecommerce conversion rates without spending a fortune?
The answer to that is ‘Yes there are’ and we are going to share 8 of them with you so that you can incorporate them as part of your ecommerce website development process.
1. MAKE YOUR PRODUCT IMAGES OUTSTANDING
Put yourself in the shoes of your customer.
They want to see exactly what they are buying before they commit. This is of paramount importance when it comes to improving Ecommerce conversion rates.
It is so true that a picture paints a thousand words and whilst text can act as a support, images alone can sell. Think of them as your secret conversion weapon and don’t cut corners when it comes to making them of great quality. Use big clear images, high resolution and with plenty of white space in the background so that the image pops out from the screen. Don’t rely on just one image but use several, showing different aspects. Include a zoom-in function for close-ups. You can get them shot professionally but if you have a good camera, you can do them yourself with a little practice, taking a few tips from commercial photographers.
2. GET YOUR PRODUCT DESCRIPTIONS EXPERTLY WRITTEN
These days a short one-liner just doesn’t cut it.
Make your sales copy detailed, accurate and tell a story.
Don’t fill it up with fluff or words that mean nothing.
Provide plenty of information and point out the value.
Break text up into paragraphs with relevant headings so that the reader can scan through quickly if necessary and provide a final short summary for those that like to window-shop.
Tell your would-be customers why they need your product, why it’s so good and how many benefits it will provide them with.
You may also want to include a Q&A for the customers that like to do a detailed analysis.
Never use the description provided by the manufacturer as this immediately reduces your SEO and puts you into the category of ‘couldn’t be bothered to do it properly’.
Make your product descriptions personal and appealing.
With so many similar items out there, you need to make it clear to buyers why yours is the best.
3. USE VIDEOS AS WELL AS PHOTOS
Don’t freak out and think that a good video is going to blow your budget.
Ask consumers to send in their testimonial videos and top up with your own carefully shot video using a good quality smartphone.
Whereas static images do one job, moving images can do a lot more. Don’t think that this is only restricted to fashion or clothing; all products can benefit from showing a whole 360 degree walk around. Think about how estate agents are using this to sell houses and you will see what we mean. You can even add a voice over or some suitable soundtrack/music that matches the brand. Your ecommerce web designer can add this function for you.
4. MAKE DELIVERY ALL-INCLUSIVE
Show free delivery and you will be joining the throngs of more than 50% of ecommerce stores.
If you wish, you can make this only applicable once the shopping cart value shoots over a certain value. Whether you have built the cost into the price or not, consumers will only see it as a perk.
Studies have shown that free delivery is a critical deciding factor for 73% of shoppers.
93% more said that if free delivery were available, they would buy more.
Often, buyers get to the shopping cart, see the added delivery charges and abandon. This is the number one reason for shoppers ditching their carts and heading to the high street. If there is no way that you can include free delivery, opt for a flat rate instead and show this before they get to the cart.
5. MAKE PRODUCT REVIEWS A BIG THING
Don’t be bashful.
Ask customers for feedback and display it. Most shoppers expect to see this. In fact, if feedback and reviews are not shown, it can work against you as 61% of shoppers like to read reviews before committing to purchase. If your ecommerce platform does not have a built-in reviews section, ask your ecommerce web developer to add a plugin or widget, like Yotpo.
Optionally, you can show testimonials as text within the body of the product description. Don’t be too freaked out by negative reviews as long as the majority are positive as this shows you are not faking.
6. MAKE YOUR CTA BUTTON A GOOD ONE
Changing your call to action (CTA) text or button takes little effort but can create a positive change.
Make the checkout button easy to find and prominent. There is nothing more annoying than wanting to buy and not being able to find the checkout. Make the ‘buy it now’ button bright and bold, making sure that it identifies with your brand.
Not sure how to do this? Get help from your ecommerce designer.
7. DON’T HIDE YOUR CONTACT INFORMATION
Have you ever gone to buy something from an online store and then realized that there is now way of contacting it?
Does this instill confidence? Maybe they stay incognito because they don’t want to deal with a rush of complaining customers? Don’t let your store fall into this box. Making it easy for customers to contact you builds trust.
Show telephone numbers clearly as well as an email address.
You’d be surprised at how much a little thing like a phone number can improve your Ecommerce conversion rates.
In fact, you can find several studies that clearly show how much it affects Ecommerce store on this blog post by Neil Patel.
Here’s a snippet of one of the case studies:
TEST CONDITIONS
- Test Duration: From September 9, 2011 to October 24, 2011. (approx. 6 weeks)
- Test Item: Website home page of Flowr vs. home page variation.
- Test Type: A/B Test (only difference between variation was a phone number and associated call-to-action).
- Test Goal: Increase software sign ups from home page.
RESULTS
- 53.96% of sign-ups originated from the home page variation with the phone number.
- 46.04% of sign-ups originated from the original home page without a phone number.
- Conversion Increase: +.5% (half of a percent increase)
8. CHASE THOSE ABANDONED CARTS!
Every online store gets some abandoned carts with statistics showing that 89% of customers have abandoned their cart once.
This can be due to many reasons such as delivery charges, comparison making, slow site speed, being unsure or distracted. But you don’t have to just sit back and accept this. If you obtained an email address during the checkout procedure, send a follow up email.
Triggers like this can be built into ecommerce sites, meaning that the would-be buyer gets an email soon after they ditch their cart. Ensure that the email is personalized so that they just don’t see it as more spam and show them exactly what they left in the cart. You may wish to send one or two emails, even including a discount code. Check your analytics to see how powerful these emails are and tailor the content if needed to boost conversions further.
In summary, there is no one-way of boosting the conversion rates on your ecommerce site but take heed of all of the above and keep a close eye on your site analytics, asking for help from your ecommerce website designer. Making changes is good but you have to track and test them in order to see how well they are working. No matter how good your current conversion rates are on your ecommerce site, they can always be improved.
Final Thoughts
There are numerous benefits of having effective website communication. You can easily gain the trust and build the credibility of your customers.
As one leading web design companies NJ stated,
Visitors invest their time and money in those businesses that deliver a clear message throughout the website, which ultimately improves branding. Improved communication results in reducing bounce rates. Keep your customers hooked because this is what you want.
Effective website communication results in improving ROI, gaining leads, producing massive sales, and increasing vitality.
