8 Profitable SEO Copywriting Tips
If you’re trying to figure out how to reach your audience, identify the right keywords and convert site visitors — read these SEO copywriting tips now.
SEO Copywriting is a technique of striking the correct balance between engaging content for the readers as well as the content that can be easily found and understood by Google. With the world revolving around inbound marketing, the content that you publish can ultimately become your calling card. It is important to consistently publish high-quality content so that your website can be easily found online. This will help you in building trust with your visitors and followers and ultimately get higher conversions over a long period.
However, to be truly successful, it is also imperative to think like SEOs so that the content can be easily found online by the target audience. To ensure that you are ranked for the correct keywords, you need to ensure that the words are consistent throughout the content. Several companies provide SEO copywriting services, but if you want to proceed on your own, following are some SEO copywriting tips that would help you in creating compelling content for your followers:
Have a Precise Target Audience and Tone
Content is the most important part of SEO, rather the whole inbound marketing.
It needs to serve the required purpose. The first step in this regard is to define your target audience as well as the tone of the content. Taking examples of SEO writing, blog posts should be less formal and more focused on informative and educational content; whereas, website pages need to be more formal and should focus on product details and services.
Once you define the target audience and buyer persona, you would get to know about the interests, needs, and problems of your customers. Since you are writing for your followers and potential customers, the content should focus on them. Once you do so, only then can you optimize the content with the relevant keywords.
After you define your target audience and the tone of the content, you should identify the topics and keywords that the content writer needs to focus on.
This can be done by conducting keyword research with the help of tools such as HubSpot’s Keyword Tool or Google’s Keyword Tool. All you need to do is type the word or phrase that you want to target and it would quickly return a list of recommended results. This will confirm your research and help you determine your further course of action. It is also advisable to compare traditional metrics such as the competitiveness of a term or the search volume in this equation.
Proper and Correct Spelling and Grammar
Ensure that the content has proper spelling and grammar. Introducing a written style guide could be a good idea in this regard. It should highlight common keyword variations along with which versions are to be used in the content. Do not publish content that contains inconsistencies in terms of hyphenation, capitalization, and punctuation. Use of proper English, as well as a style guide that makes use of the correct version of any troublesome words, would not only ensure consistency but also help you in optimizing your content.
While optimizing your website, especially if you run a business, it is imperative to maintain a consistent and well-defined brand.
This should reflect in your SEO as well. You need to establish how certain words specific to your brand needs to be approached, like business name, names of the products, services as well as individual branding. Capitalization is another thing to be considered, i.e. check if the content contains uppercase or lowercase words. Terms that are branded are generally easy to rank. These minor distinctions need to be taken care of and should reflect consistently throughout your website.
Formatting the Content
While discussing different SEO writing tips, it is a good idea to define the best practice for content formatting.
In case your website includes headers, sub-headers or images, then a proper format for those should also be defined, for example, if you need to take care of a specific keyword list in them. If you are including links in your content, then you should make sure to use strong anchor text along. Ensure that you have all the resources to succeed with SEO.
Employee Copy Editors
Many website owners and businesses tend to undermine the importance of having a copy editor in their marketing team.
A copy editor reviews the content that has been created by the team. You need to employ a person who is detail-oriented and has a sharp eye. A copy editor should be able to review the written content with ease and point out any error, however small it might be. The copy editor should also be well-versed with your website’s written style guide as well as the best practices for keywords. This way, the copy editor would be able to identify the opportunities for improvement and optimization in the content.
Maintaining the frequency of publishing the content is of utmost importance.
The only thing more important than that is the consistency of publishing content. The time of the day or the week in which you post the content also plays a major role in SEO. It has been found that publishing in the early morning, Monday to Thursday, is sure to work in your favor. Also, search engine crawlers tend to return to the website regularly and if there is new content on the website, they tend to index it. Hence, it is a good idea to develop a content calendar and keep posting high-quality content.
If you are looking to increase your ROI by creating content and putting up efforts in terms of SEO, then you should include some call-to-actions (CTAs) along. They should be consistent throughout your website as they help in on-page optimization. Relevant CTAs lead the traffic to highly-optimized landing pages that can offer them something in return for their contact details. With such efforts, you would be able to drive more traffic and ultimately conversions.
With the changing trends in SEO writing, it is important to remain updated with the latest SEO copywriting examples to maintain the uniqueness and effectiveness of your content. Follow the above SEO Copywriting Tips to get more ROI and better profits from your SEO copywriting.