8 Podiatry Marketing Principles to Promote Your Clinic
Wondering how to bring in new clients? Check out these podiatry marketing tips that will help your business get found online.
Today, people have more healthcare options than ever before. Therefore, marketing a podiatry clinic in today’s healthcare market is not an easy feat; keeping in mind the numerous podiatry specialists available in the health market.
In fact, podiatry practitioners feel overwhelmed by their profession in efforts to strike a balance between helping the community and attracting more customers. But it does not always have to be this way.
By employing the right podiatry marketing principles, your clinic can attract more clients as well as see significant growth in your return on investment. Here are some of the marketing principles that you should consider incorporating in your promotional campaigns for your podiatry clinic.
1. Web Directories
Businesses and companies are already years into the digital era, and so should yours. Gone are the days when clients perused through hard copies of trade journals and Yellow Pages in search of businesses. Today patients rely on online directories such as Bing, Yahoo Local, and Google to find a podiatry clinic near them.
Listing your podiatry clinic on either of the web directories allows people to have access to your clinic information when they are doing their searches. Clinic information displayed in an online directory would include your clinic’s name, location, contact information, and addresses.
2. Website Marketing
If you do not have a website for your podiatry clinic, then you should consider setting up one.
A website gives you a platform where you can run different forms of advertising and marketing, all under the same page. Instep Podiatry Brisbane, for example, has been successful in attracting more customers through website marketing, among other strategies. With a website, clients can interact with pictures that show what you specialize in as a clinic.
A website will also let you update your clients on new types of treatment or procedures that you offer at your clinic. Clients can also send their feedback or post comments on your services. Clients’ testimonials can help grow your business and give new patients the confidence to trust you with podiatry treatment. Keep in mind that you can link your website to all your social media platforms for more visibility and interaction with your patients.
3. Social Media Platforms
Social media platforms are one of the easiest ways through which your clinic can reach numerous clients at a click of a button. Platforms such as Facebook, Instagram, and YouTube have grown their users into billions.
Not forgetting other platforms such as Twitter, Pinterest, Snapchat, and Periscope rally millions of users. With these platforms, you can create ads that display your clinic’s activities, operations, and procedures, which can be viewed by both potential and loyal clients.
You can also post and share photos, videos, or content in text formats about your podiatry clinic. With Facebook, for example, you can segment potential clients based on geographical locations, gender, age, education, and income information.
Blogs can be quite resourceful when it comes to reaching out to your customers. The good thing with blogging is that you do not have to necessarily run blogs separately. You can have your blogs incorporated in your website.
Running blogs about your podiatry clinic not only educate people about the podiatry procedures, but it also promotes your practice as a podiatrist. Creating awareness about podiatry among people that are unfamiliar with this kind of healthcare is an excellent way of drawing more potential customers to your clinic.
5. Search Engine Optimization
Google searches on podiatry and inquiries for Foot Doctors have grown drastically in the recent past. For you to attract more customers to your clinic, your website should at least feature at the top of the search engines. You can achieve these by utilizing search engine optimization (SEO). SEO enables your website rank at the top page of search results whenever patients search your services or services similar to yours. You will also need to use the right keywords targeted to the podiatry industry.
6. Utilise Pay-per-click (PPC) Ads
SEO is an excellent tool in increasing your website’s visibility online. However, even when your site ranks at the top of a search engine, there will always be ads that run on top of your clinic’s website. Google prioritizes the paid ads over the other rankings. This is why you should budget for the PPC ads to ensure that your clinic’s website remains visible at the top of search engines.
The advantage with PPC leads is that they not only target the active searchers of podiatry services, but they also drive qualified leads to your website. PPC ads for the podiatry industry go for less than USD 1 on Google AdWords. You can be confident that, if adequately utilized, the value you get on your return on investment is incomparable with your PPC budget.
7. Reputation Management
Reputation marketing utilizes other marketing strategies such as website marketing, social media marketing, SEO, content marketing, and web directories to establish a positive search reputation. With a positive search reputation, your podiatry clinic can influence a significant number of customers to consider buying your services.
Thousands of podiatry patients rely on online reviews on particular clinics and podiatrists in deciding on who and where to go for treatment. Your reputation as a clinic is a critical asset in your healthcare business, and you must employ the right reputation management strategies to protect it.
8. Branding Strategy
Having a consistent branding strategy is key to your marketing success as a podiatry clinic. Your brand is what people get to interact with every day, and you must ensure that it stands out from the clinics.
In fact, your brand is what all the other marketing strategies seek to represent. Your brand should be able to exhibit what your clinic is all about. It should be able to address queries such as the unique procedures or activities that your clinic offers and your underlying philosophy.
Always note that your brand should consistently address only issues that relate to your clinic. For example, when you post a picture on your Facebook page or website, does it portray your purpose as a clinic? And does it carry a podiatry message along with it? Your audience should consistently relate with your brand for you to remain at a competitive edge in the podiatry market.