7 Ways to Connect With Visitors Brains Through Neuromarketing Web Design
When it Comes to Online Sales, Connections Equal Conversions. Learn 7 ways to connect with your visitors through Neuromarketing Web Design.
If you haven’t heard the term neuromarketing, here’s what you should know: It’s a science which studies brain’s responses to marketing stimuli. Basically, it provides marketers with consumers’ reactions to what is offered.
In web design, we use neuromarketing to increase the number of conversions and the percentage of people willing to take action upon visiting a certain website or landing page. In order to do that, neuromarketing focuses on cognitive responses while using marketing elements such as design and content of the website. Keep in mind that everything visible on your site can have a huge influence on your targeted customers.
So, if you want to stand out in this over-crowded sea that is today’s online market, here are a few neuromarketing tactics which can be easily applied to any website.
1. Social proof
It’s in our nature to do what others do. That’s the way our brains are wired. Making your “own” decisions based on someone else’s is called “conformity bias” and it’s a technique marketers have been using for a really long time and for a good reason. Social proof guarantees legitimacy which makes consumers comfortable with the decision to buy whatever you are selling. In the end, the visitor is left with the feeling that any other decision, rather than buying from you, would be completely wrong. This type of neuromarketing technique is easily applied to web design and used is by everyone.
Testimonials are another great technique which provides a proof of quality directly from the customers. It’s the most legit way because it’s coming right from the source.
Make sure to always use testimonials on the page of the product it’s related to. It’s basically a stamp of approval coming from other fellow buyers. However, never make a separate testimonial page. It won’t generate too much traffic because people rarely go to testimonial pages and read them all together. It’s much more effective if you combine them with the product directly.
3. Social media
Social media represents one of the most important tools found in your marketing arsenal. By using social media sharing buttons, visitors are able to see the number of shares which originated from various social platforms. Also, the number of comments below is a great indicator of how popular and well-liked your product seems to be. However, in case you don’t have a large number of comments or shares, it’s probably better not to use widgets which show those numbers publicly.
First impression is everything. That said, it’s really important to pay attention to the appearance of your website because not only will it help capture the attention of your first-time visitors but it will also make them stick around. For example, neuromarketing advises using colorful website design while paying attention to the right color scheme.
So, the first thing you should do is invest in website development to make sure you’ll end up with the final product which is up to the highest standards.
5. The numbers
When it comes to studies and statistics their credibility is indisputable. Numbers sound important and reliable, especially odd ones. In the vast sea of text and letters, numbers stand out and attract visitors attention making them focus on the end result. A favorable statistic is a must have for every website so focus on finding the right one for you. And if you can’t find one, create your own. A short survey will generate the numbers you need and help you establish yourself as a reliable competitor.
6. Satisfied customers
Show how trustworthy you are by displaying the number of your satisfied customers. And in order to make it even more credible, use specific numbers just make sure you don’t overdo it. People tend to suspect the when the numbers are unbelievably high.
7. The FOMO
The fear of missing out on deals and opportunities is a HUGE motivator, so if you want to draw visitors attention create a special offer that is time-limited and let everyone know. Holiday seasons are the best time to promote these type of offers especially when there is some kind of holiday pretty much every day. Giving a second chance or a second deadline is also a good way to make visitors realize how important it is to use the special offer in front of them.
It’s maybe hard to realize right now but these brilliant neuromarketing techniques make all the difference when it comes to creating an effective strategy for your web design business. Other types of marketing provide hardly noticeable improvement so instead of wasting your time dealing with all sorts of inefficient methods, focus on something that really works and offers results to prove it.