7 Useful Marketing Ideas for Insurance Companies
You already know there’s no shortage of competition for insurance companies, but what about great marketing ideas to make sure yours brings in customers? Keep reading.
Like with any business, attracting as many customers as possible should be your top priority, however, many companies fall at the first hurdle, especially when it comes to how they market and promote their products and services.
As an insurance company, there are lots of rivals to compete against, so using the right marketing strategies is crucial. To help increase traffic to your business website, here are 7 marketing ideas that insurance companies can put to use.
1. Speed Up Your Website
In most cases, a potential customers first type of interaction with an insurance company will be visiting their website. With so many competitors in the market, customers will simply go elsewhere to get a quote if they don’t like what they see.
To prevent this from happening it’s crucial that your page is fast, secure, and mobile friendly.
If your website doesn’t load in a matter of seconds, consumers will try another company, so to check the speed of your page, you may want to check out PageSpeed Insights.
2. Use SEO
To draw people into your website, they need to be able to find you first. When you factor in that 93% of online experiences start with a search engine, getting your webpage at the top of the first page of search results is crucial. Most customers will click on the first thing they see, so using SEO for your insurance company page is vital.
Local SEO is a brilliant way for insurance companies to bring in targeted leads without having to pay for super expensive keywords in Adwords that are sure to be dominated by the big guys like; State Farm and Geico. Local SEO is designed to target keywords that are local and relevant to your area (i.e. best business insurance companies city) instead of general keywords such as “business insurance.”
If your city is large enough, there is a good chance that people are not only searching by city but by neighborhood as well, so it would be a good idea to implement keywords based on neighborhood.
To get the most out of SEO (search engine optimization) you need to make sure that your webpages have quality content, use keywords that are relevant to your business, as well as make sure that are your pages have optimized meta descriptions and title tags. An FAQ page is a great idea, as there will no doubt be questions on the minds of those looking for the right policy. For an example of how to lay out your website, check this page from Insurance Geek where customers can find a quote no exam needed.
3. Create a Blog
Once a customer is on your website, providing the information they need is important for two reasons;
1. To keep them engaged with your site by answering their questions.
2. To keep them coming back to your site by providing useful information.
A great way to achieve both of these is to set up your own blog. Yes, blogging can be beneficial in marketing insurance companies too. Not only will it help engage potential customers it will help generate search engine traffic, bringing in new customers.
Stamping your authority on topics and building trust between you and the consumer are some of the advantages that having your own blog can bring. You may want to pick a hosting provider like WordPress who have a range of free templates to choose from. There are lots of key topics that you can put into your blog, so policyholders know what you’re all about. For example, showing the different types of life insurance coverage you can get can help consumers figure out which policy is right for them.
4. Use Video Marketing
Another way to promote your insurance company is through video marketing.
When you factor in that video accounts for 80% of global internet traffic, many marketing professionals state that video has a huge positive impact on marketing results. Customers don’t want to have to read through large chunks of text. Instead, having videos that are informative, relevant, and eye-catching from the get-go can be a great way to lure new people to your page. Creating ‘how tos’ or informative videos should be your first port of call. With 86% of YouTube viewers stating that they use YouTube to learn new things, it’s important that you give your audience what they want. Whether it’s by teaching your customers about how to find the best insurance policies, or showing them how to inspect their property for cracks, the possibilities are endless.
5. Generate Raving Reviews
Reputation is everything in the business world. With so much choice on the market, customers can get a good idea of what your company is about by the ratings and reviews you have received. Just take a look at the screenshot below and tell me which listings stand out;
Building a strong reputation is important, especially when it comes to attracting new customers to your brand. To get started, you should email your existing policyholders to ask if they will write a review of their experience with your business. Also, make sure it’s an ongoing process to engage with new policyholders to leave feedback, as the more you have, the better chance you have of securing more interest to your business. However, as a business owner, you need to be prepared for negative feedback. You can’t expect every policyholder to leave a gleaming review, so learning how to deal with negativity can help you make changes for the better.
6. Use Email Marketing Newsletters
Email marketing can be a fantastic tool to use to not only enforce your brand, but inform your policyholders of the latest developments in your company. In today’s world, consumers know what and where to research, so giving them all the information they need is a sure-fire way of keeping their attention. There are a few key tips that you can take on board when creating an email newsletter, such as creating timely seasonal guides, warning your consumers about trends that could affect them, sending out educational tips and reminders, as well as using email to set up annual renewals. Remember, there’s a fine line between sending out gentle reminders, and becoming a nuisance, so make sure not to bombard your customers with constant updates.
7. Be Active on Social Media
Whether you love it or loathe it, the power of social media shows no signs of slowing down.
When you take into account that just about everyone either has a social media account, or has heard of the likes of Facebook, it’s only natural that you should get your foot in the door as an insurance company and create your own business page as a way to engage with your customers. However, while you may think that a post or two will do the job when it comes to marketing your brand, it’s important that you keep track of everything you do. Making tweaks to your campaigns and listening to what your customers are saying is crucial.
Making your website accessible for your customers, using SEO services, creating your own blog, as well as being active on social media platforms are just a few useful marketing ideas that insurance companies can put to work. Success doesn’t happen overnight, so to lure in new policyholders and keep a hold on your existing ones, you need to stay in the know of what marketing strategies are most effective for your brand.