7 Types of Digital Marketing Your Business Needs

Bookmark this infographic for reference to the 7 types of digital marketing your business needs to be using to succeed online.

Types of Digital Marketing

You’ve probably come across the term digital marketing before, and you wish to find out what is the best digital marketing strategy to invest in for your business.

This short piece aims at sharing the top seven digital marketing tactics worth your money in 2019 and beyond.

1. Search Engine Optimization

Search Engine Optimization, also known as SEO, is a digital marketing strategy that leads the pack. SEO helps you optimize your website’s visibility on Google ie: get better rankings.

According to a study by Serpwatch, ranking on page one of Google is, without a doubt, one of the most profitable digital marketing tactics.

2. Social Media Marketing

Everybody is present on social media these days, and this includes your potential customers. Social media consists of incredible platforms to promote your business and reach potential customers. It also helps you build trust with your target audience.

3. Video Marketing

Today, consumers prefer video content over text. This is because they consider video content more entertaining, informative, and inspiring than articles. Even Google loves video content. By incorporating video marketing into your marketing campaign, you get to capture the attention of potential customers and also get to improve your Google ranking.

4. Cold Email Marketing

Cold email lets you send out emails to potential customers who have still not heard of you. This might sound like an obsolete strategy to some, but experts agree that using this tactic is more than useful. With cold email, you can easily reach potential customers directly to their inbox.

5. Paid Advertising

PPC or Pay-per-Click involves business owners paying for clicks and buying visits to their site. Google Ads is one of the most common PPC platforms that marketers use. Google Ads is superb as it allows small business owners to advertise their products or services on the first page of Google cost-efficiently.

6. Lead Generation

A lead is someone who has an interest in your business. The survival and success of your business depend on how best you can generate steady leads. Without a continual stream of leads, your business will experience little or no sales.

7. Content Marketing

Every small business needs content marketing. There’s no way your business can succeed without blogging or sharing valuable content on social media platforms, for example.


For more information on the latest digital marketing trends in 2019, here’s a fascinating infographic you should check out.

Types of Digital Marketing