7 Growth Hacking Tips for eCommerce websites to drive sales in 2020
Growth Hacking your eCommerce website for a steady flow of sales and profits, keep reading to find out how.
Starting an eCommerce website is easy. And at the start, you might even get some sales.
But to generate more sales… enough sales to become profitable is a little more difficult.
There is a deadly competition out there. You can either show up on the first page of Google, or you can be lost behind those who do.
As an eCommerce website owner, your goal is to increase sales and to do that, and you must use some growth hacking methods to boost your sales and increase leads.
These are tried and tested methods that have worked for my website, and the best part is that these methods are ever-green. What does that mean? It means that these growth hacking tips for you eCommerce site will continue to work long after you implement them. They will not just work, they will generate traffic on your website and you’ll get leads in no-time.
1. About Us, this page is a game-changer
Do you know that there are a plethora of eCommerce websites out there?
Everybody is selling something, and every product has its market. There is a fearsome competition out there, and to stand out from your competitor, you need to protect yourself as someone with a story.
When someone new visits your website, the about us page will be their primary suspect. Your customers want to know who you are and what are your brand values? What is your brand’s mission and how you approach each customer?
The consumers of today are smart. They can figure out anyone with a dark background. You’re About us page is an excellent place to boost your engagement and sales. It would help if you were as transparent as you can be. The customers want to know that your business values are aligned with their needs.
2. Keep an Eagle Eye on your competitors
Austin Kleon, in his best-selling book, Steal Like an Artist, talks about stealing the brain of your competitor. And what is the best source to keep an eye on your competitor? Yes. You guessed it. It is via email. Subscribe that email and check what marketing tactics they are using to sell their products.
Whether it is flash sales, indirect sales, or running a competition, you’ll know how they are getting their customers. You’ll be aware of the product launch, promotion, and even the offers they make to their customers.
Watch with proximity to the email frequency of your competitors and study every email in detail.
3. Reduce the Page load time
The world is moving fast. If your website is taking more than 5 seconds to load, the user will move on to the next site. Do you know that a slight decrease in image size can boost your sales to unimaginable height? And a one-second delay in website loading can results in a $1.6 billion loss in sales. Think about how much you will lose if your website loads in more than 5 seconds.
Most of the website owners think that just reducing the size of the image can make up the lost speed. This is not true. Website speed is all about various elements of the website from images, to usability and the overall experience of the website.
4. An Infographic drives massive traffic
The primary reason for getting traffic on an eCommerce website is to drive sales. The more traffic you get, the greater will be chances to engage users and entice them to order from your website. An infographic is a fantastic way to get traffic on your website. Even if you don’t know graphic designing, a tool like Canva can help you design some pretty good graphics.
5. Bring back those Abandoned Buyers
Have you ever shopped from Amazon and left the page without ordering anything?
I’ve done it, and instantly I received an email to complete the order and avail 20%.
How cool is that? I didn’t even want that product but since there was 20% off on the product at that time, I bought it without any second thoughts.
You can do the same. You can use tools that will monitor the movement of the customer. As soon as the customer leaves the shopping cart without placing an order, you can generate an email and offer them a discount.
When you do that, it will develop trust among the customer and your brand. Mostly, a professional New York web design agency like Blue Fountain Media or Branex often does that to gain trust of new clients. You can do the same for every customer who leaves the shopping cart page in the middle.
6. Use the Amazing Power of Social Proof
How many times have you bought a product because your friend referred it to you?
I do it all the time. Whenever I go to my friend’s house and see something interesting, I inquire and order the product for myself.
The social proof is something that you can use for your advantage. On your website, place customer reviews like breadcrumbs. A customer will follow the breadcrumb and it will lead them to a sale.
7. SlideShare is an underrated SEO tool
Just like YouTube, SlideShare is a tool with incredible potential. You can generate traffic, convert leads, and even engage people to form SlideShare. Pick a niche, educate your user and at the end of the slide, pitch them your business. When the customer gets something beneficial from you, it will be easy for them to trust you and in return, they might do business with you.
To Wrap it all up
If you are stuck with no leads or no traffic on your website, these methods will help you stand out and get ahead with your competition.
If you have some methods that have worked for you, do share them in the comments section below. We all can learn something from everyone. Let us share ours so that you can learn some and we can learn from you at the same time.