7 Digital Marketing Trends to Level Up Your 2019 Strategy
Get all your digital marketing channels working in harmony to seriously up your 2019 marketing game — these 7 digital marketing trends will make it happen.
Navigating the continually changing digital marketing landscape requires time, effort, and patience. In other words, it won’t happen overnight. An effective marketing strategy can work wonders – whether you’re aiming for maximum customer engagement or an increase in conversion rates.
So how can you ensure a compelling and successful marketing strategy?
First, you must understand your consumers and their behavior. What do they want and need? Second, you should think of ways to enhance your marketing campaigns. You’ll only be able to do this if you know and implement the current digital marketing trends in play today.
The brilliant team from Serpwatch gathered the latest trends and statistics on digital marketing that can help you every step of the way. Here are seven of them.
1. Think Mobile First
In the world of mobile technology, everything is accessible with a tap.
Many businesses, however, are still unaware of the importance of mobile optimization. In search engines alone, mobile users make up a significant market share.
In fact, statistics reveal that 52.2% of online traffic came from mobile phones in 2018.
What does this mean for businesses?
Optimizing for mobile search should be an essential part of their digital strategy. Websites that are mobile-friendly tend to rank better in Google as it fulfills the search engine’s mission of improving user experience. Online visitors also stay longer on a site that is optimized for mobile use.
2. Video Marketing is on the Rise
Content is still king, but some forms of content are better than others.
When talking about digital marketing trends, Video marketing is on the rise due to its engaging and entertaining qualities that can hold the attention of many customers. Incorporating videos into your marketing campaigns provides a versatile and highly attractive form of content to share with your audience on a variety of platforms.
Most online users consume video content. This is highlighted in one statistic showing that 43% of people wish to see more video content from marketers. The majority of internet traffic in the coming years is also projected to come from videos. Using videos as part of your marketing campaigns can increase customer engagement and ultimately lead to higher conversions.
3. Lead Generation is Integral
No matter how visually appealing or easily navigable your website is, you’ll lose out on golden opportunities (such as converting visitors to paying customers) if you don’t try to acquire quality leads. Strategic landing pages can leverage your website traffic by generating leads that can bring more sales and help grow your revenue.
Offering potential customers something of value (such as downloadable e-books, checklists, or webinars) in return for their contact information can provide your sales team more opportunities to get their sales pitch across and increase your conversion rate.
4. SEO Still Matters
SEO should be more than just a digital marketing trend to you by now.
No matter how hard you work at building your website — it needs rankings to thrive.
Focusing on both local and organic search is essential to any successful website considering that search engines still drive 300% more traffic to sites than social media. Of that Google is responsible for 94% of total organic traffic, and while you can be successful with paid ads, many people still choose to ignore them.
5. Brand with Social
It really doesn’t matter if your business is a brick and mortar, an online store or a local service provider — social is a critical part of brand building.
It’s hard to neglect any marketing channel, for instance every article you publish on Linkedin is indexed in Google search with Linkedins’ high domain authority. If you’re not using this to level up your SEO game, you’re missing out. Taking it a step further than that, Facebook often acts as a customers first step in verifying a businesses legitimacy and 60% of potential customers discover products on Instagram. Hopefully, we’re painting a picture that clearly illustrates the symbiotic relationship that all of these digital marketing channels have on each other.
6. The Written Word
While it is clear that both images and video play an important role in how successful your content is, the quality and length of your written content is still the most important.
Why? Because the quality and length of your content impact how well your content ranks organically, socially, and even impact things like links and bounce rate. For example; companies that blogged 11 or more times per month received more than four times and many leads as those that only blogged 5 times per month.
If you’re looking to rank your content it might be helpful to know that the average Google first page result contains 1,890 words of detailed content.
7. Email Marketing is Still the Bomb
Email marketing is still one of the most effective marketing tactics you could possibly use.
Why then do only 42% of marketers send out targeted email messages?
This is insanity!
Using email automation tools to streamline your email personalization and sending can dramatically increase your response rate and ultimately conversion rates.
The infographic below reveals more trends and statistics that can help you hone your marketing tactics this year and beyond. Check them out to begin planning a successful digital marketing strategy.