7 Creative Ways to Enhance Your Brand Exposure
You’re going to have to get creative when carving out a piece of that competitive pie to enhance your brand exposure, check out this list for help.
There are a few elements that determine the success of your brand. One of them is obviously going to be the quality of your products and services. Consumers want products that get the job done.
On the other hand, they can’t get to your brand if they haven’t heard of it.
Good marketing is another one of the crucial elements you have to improve on, and it starts with brand exposure. There’s a reason that many businesses spend most of their budgets on getting their brand out there. It’s something that can make or break your business. If you want your brand to stand out among the competition, you need to get creative.
Fortunately, I’ve put together this list of 7 creative ways to enhance your brand exposure:
When you’re aiming for increased brand exposure, the last thing you’ll want to do is limit any aspect of your business to consumers.
However, this isn’t a rule that’s set-in-stone. Marketing is a very dynamic environment, and some of the best moves can seem counter intuitive first. Increasing exclusivity is one such move that seems like it shouldn’t work, but it does.
People like having a product or service that is somewhat exclusive. Leveraging this exclusivity can pique your customers’ interests. Create an air of mystery around your product and target a relatively small subsection of the population. If you create niche products for specific demographics, it’s already likely that blanket advertising everywhere and at all times won’t be as effective. A subtle advertising campaign could catch the eyes of your target demographic, while also looking mysterious and hidden to everyone else.
You might be wondering, when has exclusivity ever really gotten businesses that far?
A great real-world example is everyone’s favorite social media giant Facebook. Most people might not remember, but it originally started as an exclusive bit of social media only available to students. With only six million users at its early beginnings, it wasn’t even coming close to websites like MySpace. Once it garnered enough of a buzz, releasing it to the general public allowed Facebook to skyrocket to over a hundred million users within a few years. Exclusivity got people interested, and it provided quite the payoff later on.
When it comes to enhancing brand exposure, storytelling is your greatest asset.
People love a good story, especially when it’s connected to a brand that they enjoy. With so many competitors and alternatives in just about every business, how does someone decide which brand to follow? The one with the most personality will usually come out on top. This is something you can achieve by telling a good story and creating connections between your brand and consumers. Establish a connection to your customers and you can guarantee that they’ll be coming in droves to enjoy your products and services.
Everyone likes a good origin story. It’s one of the reasons you’ll always hear about a business’s beginnings more than any other story. There’s something about seeing a small business thrive and flourish that motivates people to support a brand. It’s a lot easier to enjoy products when you believe that the business deserved to get popular, rather than getting there through sheer force or shady tactics. This is why small-town; mom and pop origin stories never go out of style.
If you have a particularly interesting origin story for your business, that’s great. If not, you shouldn’t give up yet. Most of the storytelling is the “telling” part. The way you tell the story can be the most interesting aspect. Eyeglasses business Warby Parker has its own way of telling their story. Every pair comes with a cleaning cloth that has the story printed right on it. It’s told in exactly a hundred words, giving it some extra flair. Take note of this and get creative with how you tell your own story.
3. Creative infographics
Content is one of the most surefire ways to enhance your brand’s popularity up online. There’s no shortage of interesting content that you can choose from, but certain types are more effective than others. It really depends on the market that your business is in.
In the past few years, infographics have proven themselves to be very effective at increasing brand exposure. Their simplistic design and intuitive way of educating website visitors are what makes them so great at conveying information. People of all ages and backgrounds can appreciate infographics, which makes them ideal for explaining a wide variety of topics. They are interesting, visually engaging and easy to read. Our brain’s process visual messages more quickly than plain text, so if you want to get a certain, maybe complex message across, infographics are the way to go.
4. Social media
Almost everyone uses social media. It has become an integrated part of our lives and society. This means that it holds a lot of power that you can use in your advantage to enhance your brand exposure. Being active on social media can be a challenge because you need to follow certain rules to increase your engagement and target a bigger number of profiles. To grow your following and brand exposure, you need to be active, which means answering to comments and engaging in conversation.
Posting on social media is free, but if you want to expand your audience and brand exposure, you should use ads on social media. For a small fee, your certain posts or the whole profile will be targeted to a specific audience. Every time you create an ad, the number of profiles this ad reaches grows exponentially. This means that after some time, your target group will become more specific, engaging the right potential customers. Since the target group is specific, there is a bigger percentage that the reached profiles will want to use your product or service.
5. Influencer display
In this day and age of social media and easy connection with anyone we want, we have made a new job, being an influencer. These people are very active and popular on social media, some on only one, some engaging on multiple platforms. These are people that are involved in various topics and communities, like art, technology, sports etc. There are influencers in almost every niche you can think of, and probably your company’s one.
Setting up a meeting and inviting influencers to work for you and your brand niche is a great way to enhance your brand exposure. Remember, these are people followed by thousands and millions of people. Influencers have an established audience, which usually follows and accepts their every recommendation. People trust them, so if they mention your brand or show your product in use, this will tremendously increase your brand exposure and your audience reach.
6. Physical branding
With the advent of the internet, businesses have taken measures to take their marketing online, to reach as wide of an audience as possible. You can reach just about any demographic with online branding, even if they’re halfway across the world. However, this creates an all-too-familiar problem: the branding gets diluted in the sea of competitors. If your business deal with local consumers as well, it’s unlikely that they’ll ever be able to encounter your brand through online interactions alone.
This is why it is crucial that you work on physical branding as well. When people see your brand all around town, they’ll know that there’s a product that they require right here in their neighborhood. They’re a lot more likely to trust local brands, as it’s easier to spread your reputation through word of mouth. Try your best to make use of local avenues of advertising. Get people interested in the use of creative billboard ads that will definitely catch their eye. Your logo should be plastered all around town to enhance brand exposure.
Get your name on fence meshes, billboards, pamphlets, and anything else that people can encounter in their city. You can even get your brand on some items that people will use in their homes and local businesses. A great idea would be to utilize eye-catching logo mats, as they are the first thing people see when they enter a home or establishment. Plus, mats are pretty useful on their own, giving you ample reason to sell them or give them away.
7. Targeted branded content
Content marketing has been in use for a long time, and it’s a well-known strategy for enhancing your brand exposure. Branded content means that you are showcasing targeted blog posts and user-generated content that helps drive in traffic to your website. Every website will have a blog that covers a wide array of topics that are relevant to the business, giving visitors lots of relevant content to consume.
You don’t have to stick to your own blog, either. You should always aim to spread the word about your business through other websites that are willing to cooperate. Guest posts and video features can become really attractive additions to your marketing strategy. Blogs are happy to accept content as long as it gets traffic to their website, and you get to benefit from the targeted advertising that your posts include.
The question is: how do you utilize your content for maximum brand exposure?
It’s crucial that you be subtle about it. You want people to be attracted to the content first and foremost. If you’re making a video that features the most fashionable shirts in town, don’t put the emphasis on the shirts themselves. They’re the backdrop for an interesting and informative video. On the other hand, if you want to spread awareness of your production capabilities, having a video or article that describe how these shirts are made could work. It’s all about finding a balance that will allow people to enjoy content while also being drawn to the quality of your brand.
Increasing your brand’s exposure is pretty difficult in today’s dynamic marketing world. There are millions of other brands out there vying for the attention of your consumers, so it becomes easy to get lost in the ocean of information that is available. Luckily, there are some strategies that can help your business stand out, as long as you know how to properly utilize them. The above examples can give you a good head start when it comes to spreading awareness of your brand, so consider making them a part of your brand marketing strategy.