6 Ways to Increase Your Brand’s Visibility and Reputation
A lot of people start businesses, but not all businesses are brands, and simply put brands build better — learn how to increase your brand’s visibility in 6 Easy Steps
Making a brand out of your business may not be an easy task, but it is a step you need to take in order to grow.
Having an established brand will help you build a loyal customer base, and stats prove that customer loyalty may be worth 10 times more than a single purchase. More or less, business revolves around profit, and you are more likely to get a bigger share of the market, no matter if it’s local or global, if your company has a stellar reputation.
So, what is it that you can do to build that special kind of recognition and become a preferred, trustworthy and reliable choice for your audience? Here are some proven ways to increase your brand’s visibility and reputation.
Think of your brand as a persona that has certain human attributes your customers can relate to. What qualities would you like your customers to associate with you? One of the ways we perceive and differentiate human beings are by their qualities and consistency of their behavior, and that is exactly what your customers would expect from you too. After you’ve defined your company’s mission, and your brand’s core values, attributes and tone, you need to stick to that identity across all channels, whether it is your website, blog, social media post or email. Provide your customers with the same predictable patterns and experiences through all your communications, just like all great companies do – think of Coca-Cola and the company’s insistence on happiness, fun and family moments as a great example. By strengthening your brand’s identity, you’re more likely to boost your visibility too, as it will be much easier for your prospects to become aware of your existence and remember you.
Create great content
Digital marketing campaigns are crucial for boosting your brand’s visibility and reputation.
Still, no matter which ones you choose, you’ll need great content to make them efficient.
But what does it mean to create great content? Here are a few tips.
- It is tailored to your prospects’ needs and pain points. They don’t want to read about you and your product’s features; they want to read about how you can solve their problems or satisfy their needs.
- It is relevant and useful. Your prospects will gather some info, learn something new or be entertained by it.
- It’s engaging. Your prospects will be more likely to get involved in a discussion that resonates with them or share the content they value with their personal networks.
- It’s search engine optimized. Your content has to be easy to find in the SERPs, and without optimization, it might get buried in an avalanche of other blog posts on the same topic.
By regularly posting on the topics which are relevant in your niche, you will be able to establish a reputation of a credible source in your industry, and your prospects will turn to you when they need relevant and trustworthy information.
Use social media
Social media is the best way to share your great content with your followers and to increase your reach to other potential customers too. By posting entertaining or informative videos, stunning photos and infographics, you can boost the engagement of your followers, and most likely have a shortcut to the circle of their friends and families. It’s also the perfect place for establishing quality relationships with your customers and showing them how much you value them. There are many techniques which can be used for this purpose. Social media contests are a great way to boost engagement and reward your followers for their loyalty. You can also feature the best referrals your customers have given you and reward them for that too. Also, using paid social media ads can give a significant boost to your brand’s visibility, and attract a lot of traffic too.
Google My Business
You need to be where your customers are, and they are online most of the time, performing various Google and social media searches. To make yourself more approachable, start by owning your Google My Business listings. It’s free to use, you can add all relevant info, starting with your address and phone numbers all the way to your working hours, 360-degree photos, etc.
This is particularly important for local searches, especially if we bear in mind that 88% of consumer local mobile searches lead to contacting the business within 24 hours.
For example, if you are running a store in Auckland, make it your goal to reach the very top of the first page of the Google results when it comes to searches in your niche.
Use branded merchandise
Even though most marketing efforts nowadays are focused mostly on digital marketing, offline methods have great effects too. However, some of them are far more expensive than digital ones and can’t fit into smaller budgets. But promotional products can be quite affordable and very effective for sharing in order to increase your brand’s visibility outside the digital world. For example, you can give away branded gifts to your loyal customers, such as umbrellas or water bottles, or share some other branded merch, like keyrings, at your events. Take a look at the offers of reliable suppliers, such as the widely recognized Fast Promotional Products NZ, for merch your customers would be happy to use on a daily basis. People love freebies, and they will be more likely to use your product if they find it useful, attractive and stylish. This way, they will carry your brand with them wherever they go and make you visible to much wider circles.
Listen and react
To take care of your reputation, you can benefit from using social media listening tools. You will be able to react to any kind of mention of your brand, as soon as it occurs. People will rarely post directly to you or on your page if they are satisfied or dissatisfied with your product or service. They will post about you on their profiles or in some groups but will expect a timely response nevertheless, not to mention that they will be more likely to abandon you or give bad feedback if you don’t react within an hour or two. To be able to respond timely, both to positive and negative comments, you need to be aware of these mentions and do your best to keep your customer satisfaction on a high level.
It will take some time and effort to build your brand, make it visible and establish your reputation. Still, your chances of succeeding will be much higher if you’re being genuine and straightforward in your communication with your customers while keeping in mind that everything you do begins and ends with them.