6 Tips to Supercharge Your Content Marketing Strategy
Get your content firing on all cylinders this Holiday season with these 6 tips to supercharge your small business content marketing strategy.
Content marketing has become a hot topic among small business owners and digital marketers and for good reason. It’s a powerful form of inbound marketing that encourages prospective customers to seek more information about a business and its products or services.
So if you’re looking to capitalize on this trend, here are some tips to supercharge your content marketing strategy.
Encourage User-Generated Content
If you are creating each and every piece of new content by hand, you are missing out on one of the easiest ways to enhance your content. Assuming you have a presence on social media, encourage followers to submit their own content. You can even host special sweepstakes and contests to reward user-generated content.
Repurpose Existing Content
Another tip to supercharge your content marketing strategy is to repurpose existing content. Maybe you have some old explainer videos lying dormant on your hard drive. Rather than letting them go to waste, try uploading them to YouTube. Alternatively, you can turn those videos into a text transcript, posting it to your website or blog.
Include Rich Media
Whether it’s images or videos (or both), you should include rich media in your content. Not everyone is interested in reading a long article consisting of nothing more than text. But if you add some relevant images and/or videos, you may change their mind. Adding rich media is arguably one of the most effective ways to enhance a content marketing strategy.
Need another reason to start a blog? A recent HubSpot survey found that 82% of marketers who blogged at least once daily acquired new customers. In comparison, just 57% of marketers who blogged monthly acquired new customers.
Don’t forget to use email as a delivery platform for your content. According to some reports, up to 80% of all businesses say email is tied to their primary source of revenue. Many consumers subscribe to newsletters for the sole purpose of receiving high-quality content that’s relevant to their interests. So by using email as a delivery platform for your content, you’ll promote greater customer satisfaction and increased brand awareness.
Share Content on Social Media
After publishing new content, take a few minutes to share it on your social media pages and profiles. This is a highly effective way to boost the visibility of your content. And when more people see your content, search engines will feel more inclined to rank it high in their index.