6 Step Guide For YouTube Competitor Analysis To Outrank Your Competitors
Learn how to beat your competitors on YouTube with this 6 step YouTube competitor analysis – a guide to outrank your competition on YouTube.
YouTube is the biggest platform to promote your brand and easily reached to the audience. Several marketers are ready to invest in this platform. But, more marketers are looking at YouTube analytics and measuring the metrics.
Do you think this is enough to promote your brand? No, absolutely not.
Every marketer should do the YouTube competitor analysis for their products. As a little comparison, YouTube competitor analysis is not as widely conducted as Facebook and Instagram competitor analysis.
While your brand is present on the YouTube screen, then it is compulsory to conduct competitor analysis. Knowing your brand performance is the standard strategy, but measuring your competitor’s performance can play a massive role in improving your YouTube strategy!
If you want to measure other YouTube channels, you can use several online tools for competitor analysis. Most YouTube analytics tools will focus on your own channels data, but we really need to understand your competitors data.
In this article, we are going to walk through 6 steps to YouTube Competitor Analysis To Outrank Your Competitors.
What is YouTube Competitor Analysis?
In the process, you need to compare your YouTube content with your competitors. The analysis depends on metrics such as likes, dislikes, comments, share, watch time, etc. The YouTube analysis tells you how you stand in comparison to other competitors on YouTube. This competitor analysis allows you to monitor your competitors and explain to you where your strategy is weak.
Why Should We Use the YouTube Competitor Analysis?
Competitor analysis is more important than creating your videos. Videos area. dime a dozen now, so we have to understand how to create better videos and what to do in order to rank them higher in search.
The following strategies help to decode the importance of a competitor analysis framework.
- Competitor analysis helps to monitor what is trending in your niche product or services
- Monitoring the competitors’ status, you can get more ideas related to your product and decode their audience base.
- Analyzing competitor performance will help you find where your videos are weak and gain more data about your videos.
To be a successful YouTuber follow the competitors’ analysis. You will find that the majority of ranking competitors use this process to beat the competition.
6 Steps For YouTube Competitor Analysis :
1. Determine Your Exact Competitors:
First of all, you should analyze who your exact competitors are.
How do you find them?
You can find it through market research. The similarities between your services and products can help you decide your immediate competitors. And also, they have a similar audience base for other brands that they are also your competitors. The most important thing to notice is that competitors should be active on YouTube! Once you can find your competitors, you can leverage videos to your success!
2. Analyze the Video content With Your YouTube Competitors:
Once you make a list of your competitors, you should analyze their videos and content.
It’s time to see what type of content they are making for YouTube and the strategies they followed. Look at what’s giving more engagement and check their Q&A sessions, giveaway, product reviews, etc. This section helps to improve your video strategies. An essential section is comparing your content with your competitors and knowing where your video strategy needs improvement.
3. Analyze their SEO Strategies:
The essential analytics is finding your competitor’s SEO strategies.
They might have a more robust SEO structure compared to you. So, you should check which type of keywords they targeted so you can see how to use them, how many times they are used, etc.
Also check their titles, description, tags, etc. Other items like, how many internal links, how they construct their URLs etc will be of value.
Finally, check their ranking status on SERP pages. Now, you can find the best ways to improve your content and outperform them to boost your ranking on SERPs.
4. Check Consistency For Your Competitors:
Consistency helps to show your individuality among the audience.
Hence, you should check the publish time between one video to the next. Consistency is important to your audience, and making sure that you brand publishes frequently will give you a leg up.
Understanding the type of content your competitors produce, how frequently they post, and the variety of topics they cover provides a roadmap for you to follow.
Taking this a step further you will want to check their social media activities like Facebook, Instagram, Twitter, etc. This is a great way to see how a particular video or topic performed on social ie: like, shares and comments. Audience engagement plays a key role into how well your video strategy is working.
5. Look at the Engagement Level on your competitor’s content:
Channel Engagement Rate – this is calculated through the YouTube Engagement Rate formula. The total number of Likes, Dislikes and Comments to all the videos in the channel are added up and divided by the total number of the channel subscribers (in the selected time range). It also delivers the average Channel Engagement Rate and the total number of interactions.
By far, the best tool to track both your engagement rate as well as your competitors is The Social Media Tracker YouTube report by Semrush. This tool allows users to track metrics on an audience (subscribers), activity (posting videos to YouTube), engagement (likes, dislikes, comments), and more for up to 20 YouTube channels at once.
By engaging your viewers, you will improve your YouTube watch hours.
6. Understanding Keywords and Hashtags:
In the first step of the analysis, you will concentrate on how they promote their videos. Keywords and hashtags are critical. Ahrefs has a great post on the best tools for the job.
- Which type of keywords are focused by your competitors (High-volume or less volume)
- What is your competitor’s content highly shared by the audience? (compare to yours)
- Which social media platform is highly used to shred the content? (Facebook, Twitter)
- Who is referring traffic to your competitor’s site
- How they get the exact keywords (tools or organic search)
Above these points help to promote your content effectively and get the results.
Analyze a SWOT Method – (Strengths, Weaknesses, Opportunities, and Threats):
Basic levels of competitor analysis are business, sales, and marketing. Apart from that, you need to check the SWOT method. Take the notes about your analysis and implement those points in your making videos. Don’t forget that your competitor’s video minus are your video plus.
Competitor research helps to improve your video content strategies and get rank on SERP pages. Thus, before creating content, you will follow the above tips and implement them in your video content to make sure that you reach your audience and engage them.