6 SEO Best Practices to Help Your Small Business Get Noticed
Getting overwhelmed with SEO practices and understanding what you should be doing? Here’s the 6 SEO Best Practices to get your small business visible online.
Small business owners are the busiest. They are constantly on the outlook for growth hacking techniques and the best ways to grab the attention of target customers. If you are one of those business owners or putting it more precisely, you are a busy bee with loads on your mind, we suggest that you ponder over the idea of search engine optimization to get there.
There is no doubt about the point that search engine optimization can do wonders for the visibility of your business.
Take complete charge of your business with SEO, and get yourself noticed!
A comprehensive marketing strategy or inbound marketing strategy is one that considers both online and offline mediums.
There are a lot of avenues to pursue online, like social media, website, local listings, etc.
SEO is one avenue that can create that magic pull for your brand online, and who knows, maybe turn you into the next big thing! We have outlined some best SEO practices to increase the visibility of your small business.
1. Link Building:
Many small businesses don’t know where to get started with search engine optimization. Link building has remained one of THE most important practices in SEO, even though to those with no technical SEO background, the term sounds pretty mysterious — at best.
Link building has been and continues to be, an important determinant in search engine optimization.
What do you need to know about link building?
Firstly, don’t hire anyone who tells you that they will generate links for you overnight or in a short period because there is no such thing as that. Link building requires time and patience to bear fruit.
Link building results in building value around your brand and increases awareness about your small business venture. Sixty-four percent people do business with a company that has shared values. Links to your website, on a high authority website like a news website, means a lot of interested users will visit your site, and potential business transactions may occur.
Moreover, good quality links to and from your websites are good to impress search engines, as they start directing good traffic to your pages.
2. Responsive design:
Google loves websites that have a responsive design.
In simple terms, responsive design is a feature which enables websites to load easily on various browsers and devices. It increases the search ability of your website. It is all about usability, and if the users can easily interact with your websites, Google will recommend you to more.
Google’s algorithms can easily track and recommend pages from websites that load quickly on any screens, but the link to the pages remains the same. That’s why many small business owners overlook the importance of responsive design in front of cool website design.
3. Mobile optimization:
Along with the responsive design, your site must also be mobile-optimized.
By mobile-optimized, we mean that it should load well on the screens of mobile and tablet users. Going mobile friendly will help your search rankings a lot and give search engines yet another reason to feature your website on top of result pages.
4. On-page optimization:
While other strategies focus optimization out of the site, on-page optimization has a huge role to play in impressing the search engines. On-page optimization includes strategies that help a search engine crawl your website in the best way possible. It is like setting up your lawn neat and tidy in a neighborhood lawn decoration competition, the tidier, the better.
For example, you can optimize the titles and descriptions of each page to add relevant keywords and get more visibility. Titles with a keyword will be the first thing a searcher sees on the search result page. However, don’t stuff lots of keywords in a small description, because that doesn’t look too promising from a bot.
Moreover, images, videos and other media can also be optimized with the use of relevant keywords and alt tags. If you think that your choice of keywords is not working, you can always get better keywords!
5. Watch the competition:
By competition, we do not mean Aliexpress or Amazon. By competition, we mean small business websites within your niche. You must be conscious of the fact that you have competition, and they have a chance of showing up higher in the search results.
By understanding the strategy and tips that your competitors are adopting, you can either craft a better master plan or learn from their hits and implement them on your site. Most importantly, track the keywords they are using and the kind of content they are shifting towards, to give your content and optimization strategy a new direction.
6. Local Searches:
This is a domain where small businesses can have the ultimate edge over bigger, global competitors.
When it comes to SEO best practices, Local searches help put your brand on top of search results in a particular location. For example, if you are a wedding dress designer in Brooklyn, local searches will prefer that your business appears higher over other designers.
Google My Business is an online listing of your local business, and also as a Google business directory. The platform offers so much to small business owners. You can put photos of your outlet if any, phone numbers, email address and shop opening and closing times. A user searching for something similar in the area while using location services will receive links to your business in search engine result pages.
The key to your success is in ensuring that all the information you’ve entered is correct. If you are based in more than one location, make a different page for the other business and update it in the description. Adding website to this listing makes your business appear more relevant. Google has made this listing so that trusted businesses can get target customers and rank for the right keyword. It creates more value for the end user that is your customer.
These changes can benefit a small business owner a lot and get them the attention they deserve. Optimizing your content and website elements is more important than ever before because everyone is doing it! So if you are a business owner who hasn’t optimized before, now is your time to take the cake and appear on that first-page ranking!
Do you have any exciting small business success story to tell?
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