6 Evergreen Online Marketing Tactics Your Business Should Be Using
Digital Marketing Tactics Change Fast, but here are 6 evergreen online marketing tactics that every business should be using.
As the online marketing industry transitions from age-old habits to the modern era of innovative technologies, entrepreneurs are looking for strategies to work with more informed consumers.
Sometimes it seems impossible to find and implement marketing strategies that work. As a business owner you know you need them to be successful and competitive in the market.
With every trending tactic that comes out, there are plenty of tried and true evergreen online marketing tactics that get lost in the shuffle.
These timeless strategies are worth mentioning, and more importantly worth implementing.
The goal of this information is to emphasize the importance of a few evergreen online marketing tactics that should never be forgotten at any stage of business.
In this post, I have simplified these strategies to make sure that you understand them well enough to start incorporating them quickly.
These evergreen online marketing tactics are the backbone of any digital marketing campaign.
1. The Power of Content
Information is Power.
Pretty much every digital marketing campaign is rooted in publishing content.
Content is the single most powerful motivator that your business and website could have.
Why? Because it’s your primary source of communication, it’s how you deliver your message, it’s how you provide the information your audience is thirsty for.
Consequently it’s got to be fast loading, easy to take in, and valuable.
Because people are impatient.
Many of them browse from the comfort of their old computers and affordable internet packages. Lots of graphics and videos will take a lot of time to download. Instead, why not make the content more interesting and irresistible?
The reason why blogging works for many businesses is that it’s free information and interactive as well. Additionally, blogging is a way to build a relationship with customers unlike the ‘hard sell’.
According to 2015 statistics, 76% of B2B marketers use blogs as their source of online marketing. And that number is increasing ever since.
Take a look at this post for easy ways to boost your contents’ readability.
2. Outsource, Delegate & Achieve
What can a computer-challenged entrepreneur can do to harness the power of new technology?
Outsource and delegate to improve business operations.
you can find a security consultant who can provide you with various cybersecurity services and who can maintain online security measures for your organization. Cloud-based technology primarily works wonder when functions like managing high-priority data are involved.
Another great example;
Say you run an online store, well you can set up your store on an SaaS platform to take a LOT of the technical management and maintenance aspect of your shoulders.
And, of course, you can outsource SEO.
Online marketing including SEO is critical to making your website appear among the top few search results. Outsourcing will free up your time to focus on other business tactics.
Everyone in business wants to go this route, but it’s also very time consuming.
Over time, SEO will pay off and attract more customers to your website.
Evidence suggests that more than 32% is the average share of traffic received by the first organic Google search result. Additionally, more than 51% of website traffic comes from organic search.
So, there is no reason not to outsource SEO.
3. Search Engine Marketing
You can reach more customers at a lower cost in time and money through search engine marketing.
SEM is all about knowing the customers’ purchase habits in and out. It’s not just the big brands that can utilize this technique for effective marketing, even small businesses can make use of it to establish an online presence.
In fact, search ads have helped some brand boost their online productivity by 80%.
An average business can make $2 in revenue for every $1 spent on such ads. This is real-time data obtained from Google AdWords.
For most businesses, Adwords is a win-win tactic. In fact Adwords is probably the most relevant evergreen online marketing tactic with a proven return on investment.
4. Email Marketing
There are a number of email marketing strategies and concepts that you should take into consideration to improve your lead volume. For example, using automated emails generates 320% more revenue. This is a huge statistic that leads to opportunities you cannot afford to miss out on.
Email is a powerful tactic that can be used to generate more sales while helping to improve customer satisfaction in the process.
In fact, Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora.
Email marketing has the lowest business cost and the highest return on investment. You need to be doing this. Here are a few helpful tips to keep in mind:
5. Social Media Advertising
It’s estimated that over 2.5 billion users are in the social media around the world.
This number alone should be a reason good enough for your business to hop onto the social media platform.
It’s estimated that some 92% of marketers use social media to promote their products and services, according to Hubspot. Whether it’s Facebook, Twitter, Instagram, Pinterest, etc., chances are your target audience is using social media. And by maintaining an active presence here, you can reach these prospects and convert them into paying customers or clients for your business.
Community building is as important for social media marketing as it is your brand in general.
There is no doubt that whatever your industry is, it has a good number of people using social media channels.
Your objective is to reach out to them by starting a Facebook group, a LinkedIn Group, or joining in on Instagram and Twitter.
To learn more about this tactic, click here.
6. Online Remarks Help
Today, more than ever, reviews from real customers count.
When a customer refers to your business, there is a built-in trust factor. Especially in a competitive market, a potential buyer is willing to take more risk on a business with good reviews.
When a prospective customer sees or hears one of your brand elements, they’ll immediately associate it with the product or service you offer…. or they should anyway. Well, a significant portion of a brand’s online reputation can be attributed to customer reviews – is your business using them effectively?
Many businesses spend millions to achieve this – but there are many ways you can build reviews quickly with little effort.
Apps like Yotpo are easily implemented to help you create laser-focused content in the form of reviews.
You have the ability to post your best reviews on all major social platforms and integrate your star ratings and product reviews into organic search results. Their integration with leading ad platforms like Google, Instagram, Facebook and Pinterest, allows you to showcase your 5-star reviews within your dynamic ads for each unique product.
In essence, evergreen online marketing tactics like these never get old. You can take off and soar to a new height with the right way of implementation. Start today to focus on just a few of these strategies, to begin with.