4 Tips for Using Your Website to Grow Your Business
There are literally hundreds of thousands of websites not generating any leads, is your website working to grow your business?
For any business, your website should be one of your most valuable assets.
If you design and build your website the right way, it can make a tremendous amount of difference to your business revenue and future growth. If your website is not providing you with a steady stream of new customers and constant interest in your business, then you are not using it to its full effectiveness.
Good web design is not rocket science, but it is very easy to get wrong.
An effective business website needs to provide customers with all the information that they might want about that business, and also, if at all possible, provide them with the way of buying that business is products and services.
You will know if your website design is on point because the results it produces will be consistent and ongoing. At every stage of your business’s growth, your website should be playing a pivotal role.
Here are four tips for building a business website to reliably grow your business in a sustainable way.
Project a Professional Image
Your website’s home page will be the first thing that many customers see about your business. You only get one shot at making a first impression, so make sure that you make it count. A professional looking website is essential if you want to be taken seriously as a business. The only thing worse than not having any website at all is having one that sends all the wrong messages about your business.
There are lots of components to projecting a professional image with your website. For example, it is important that a new visitor to your website, one who has never seen it before, is able to find their way around easily. If your website is difficult to navigate, or the home page is too cluttered, visitors will simply move onto one of your competitors.
Every choice that you make with your homepage is important. That means that every logo you use, every graphic you use, and every image and other piece of media that you include will affect how your website is perceived. It is nearly always better to opt for something simple over something complex when it comes to your business website. This is a design philosophy that you should apply to the SEO website copy as well as the visual elements.
If you don’t have any web design experience yourself, you should consider hiring a professional website designer to produce something unique and tailored to your business. For example, if you operate a business in the tour and travel sectors, you should aim to pair with a web designer who specialises in tour and travel website design for businesses. If you work with a professional web designer, you can be sure that the items on this list will be included as standard.
The volume of traffic that a website receives is one of the best measures of its health. The more people that are coming to your website, the more opportunities you have to raise awareness of your business and potentially make sales. Of course, simply having a professionally designed website is not going to be enough to get people visiting. If you want to attract people to your website, then you’ll need to provide value to them.
A common and effective way of doing this is by adding a blog to a website. A blog gives you the opportunity to provide information to your customers, and to show a wider audience that you know your industry well. If you can establish a blog that is successful in its own right, this will give you more opportunities to sell directly to consumers. Even if not, a blog provides an easy way of boosting your SEO and targeting the most important keywords and search terms.
Focus on Conversions
Conversions are another important metric for measuring the effectiveness of your website. Put simply, your conversion rate is the rate at which you are able to convert visitors to your website into paying customers. Obviously, you want to convert as many of your visitors as possible, and there are a number of techniques that you can use to do maximize your rate.
Of course, having a well-designed and professional looking website will go a long way to convincing people to give you their money. However, this is just one of the many important facets of maximising your conversion rate. The way that you write your web copy, particularly as it pertains to things you sell through your website, will have an impact on how likely a reader is to convert into a paying customer.
Your website should clearly explain to all visitors the advantages of using your products, and it should be an effective sales tool if you use it right. Make sure that your copy also includes tangible action verbs. It is a good idea to experiment with different calls to action and see which ones your audience respond best to.
Build Your Email List
Some people think that email marketing is outdated and outmoded. However, it can still be a very effective method of maintaining the long-term engagement of your most loyal customers. It can also provide you with plenty of new leads, although not to the degree that it once did. The trick to building an email list using your website is to make it as easy as possible for users to give you their email addresses. That means that your sign-up form should include as few fields as possible and should not ask them for more personal information than you need to communicate with them.
If you want a more granular understanding of your audience, you can ask for more data points. However, be aware that there is a trade-off with every additional piece of information you ask of them, and that the chances of them deciding it isn’t worth it will increase.
The right website can completely transform your business’s fortunes. If you are struggling to grow your business, it is worth considering whether a fresh website design might be the best way of breaking the jam.