5 Surefire Ways to Boost Brand Awareness Using Social Media
Building a brand is all about building more personal relationships with your customers, if you’re not using social media to boost brand awareness yet, you might want to give it a go.
Today, social media channels are more popular than ever. They are not limited to people building social contacts anymore. Today, all reputable brands have a social presence which provides them with a unique platform to connect with their audience.
The majority of people spend hours on social media, creating a window of opportunity for businesses to interact with them. Because budget is one of the most crucial aspects for small business owners, they always look for affordable business solutions; be it marketing campaigns, creating logos using an online logo maker or creating any marketing collateral using online tools.
When it comes to promoting brands, social media can prove to be an effective yet affordable tool. Building a brand identity from scratch can be daunting, especially in today’s competitive market. The Growler Guys, my favorite local beer spot, has a well designed website but find that social media allows them a direct pipeline to communicate with their customers. Hence, a well-thought-out social media design and strategy can provide that extra boost new businesses are looking for.
These 5 surefire ways can help you increase brand awareness using social media platforms such as Facebook, Twitter, Instagram, YouTube, etc.
1. Build a brand personality
Social media is more of an informal space for presenting your brand to the world. This can function as a great foundation for building a strong brand personality, just keep in mind that as a business — you probably don’t want to go off the rails with that personality. Try and create a unique personality for your brand which not only holds true with the vision and values but is also relatable for the audience.
The key is to stand out and make a distinctive mark in order to increase brand awareness. Make sure that your profile is not like anybody else’s; this will ensure that your viewers notice and recall the profile. The images must pop and should never be the run of the mill stock pictures. Your followers and subscribers would respond well to personal touches on what you have to say, sharing promotions and information each time would create a boring experience.
2. Rope in influencers
Social media influencers are people with a huge follower base. These influencers have spent time building their own social presence. A small mention by niche influencers can go a long way. This can bring a huge influx of new viewers which can prove to be potential customers, although it is crucial to consider the influencer’s subscribers. It can only be effective if the influencers also target the same or similar audience as you wish to. Some of the influencers have to be wooed in order for them to promote your business/ brand.
3. Sponsor or Organize Giveaways
Who doesn’t love a free product?
Giveaways create a great possibility for the business to attract more viewers and followers. You can create giveaway campaigns where the viewers receive certain products you are offering. This is also an amazing way to create anticipation before launching a new product. Share a sneak peek followed by a giveaway. The mystique clubbed with a chance to win a free product can bring attention to the brand. If offering giveaways across all social media channels is not possible, make sure that you consider the social media channel which can bring the most followers and potential customers. As you plan and organize your giveaway, check out the rules and regulations for that platform. You can also post your giveaway in relevant Facebook groups subject to their terms.
4. Follow the Viral Trends
Going viral is something all brands aim for but only a few are actually able to achieve.
As drawing new followers to you can be tough initially, it is wise to go to the audience. Viral videos are great mediums for joining an existing conversation. When you create a social media design, make sure your strategy has enough room to adapt. Your social media plan should be flexible enough to include new content in reference to the viral trends. Creating visual content such as images referring to the viral trend with your logo can also create brand recognition. Since the audience is already familiar with and interested in viral content, the logo can boost brand awareness. The key is to make followers like/share your content for their friends and connections to see.
5. Customize your content
The quality of content you share forges a trusted connection with the followers. Fresh and relevant content encourages the audience to pause and spend time. As your viewers find valuable content, they will share it with their connections. This is beneficial in two ways; the relevant information builds a positive image for the brand and shares attract more followers. If you are aiming at working on three different social platforms, make sure that you tailor the content keeping in mind each channel. Consider the audience for each social page and what they are looking for when you create the social media plan.
The bottom line
Using these tips is an easy way for your business to start building great brand visibility through social media. The key is to make sure to create some powerful strategies and drive them with strong and fresh content. A carefully designed campaign can take your business to new heights by increasing brand awareness.
If you find yourself struggling with creating great images to post…. there are several online tools for creating different graphic design and marketing collateral. For example if you absolutely need a digital brochure, you can use DIY tools like the Designhill brochure maker. Similarly, a logo maker tool for logos, email signature generator for email signature, and so on. Not only are they cost-effective but a hassle-free way to design professional looking social media assets.