5 Steps to a More Effective Lead Generation Process
Lead generation — The 5 step process to reach customers and convince them to purchase from you, learn how to boost your business and sales right now.
The process of attracting potential customers is known as lead generation. The idea behind developing leads is to take potential customers into confidence and convince them to purchase your product or service. The process of generating leads ends with converting the potential client into a paying customer.
Depending on what your business is, several strategies can be applied to generate links that can eventually be used to boost sales and improve the customer base. Customer care is all about building trust and loyalty among the audience and cultivating within them the true essence of your brand. The strategies which are used to generate leads. Let us discuss five steps that can be used to generate leads effectively and give you the marketing results that could help boost your business.
Step # 1 – Create Powerful Content
The first step in your lead generation campaign would be to attract customers. This is the point where you need to engage your content marketing team. Create content that is engaging and most importantly – useful. Depending on the kind of business that you have, you can focus on different content generation techniques.
For example, if your business is inclined towards academics and children then infographics would be a great way to educate the viewer. If you are in a clothing business, then it would be better to focus on high-quality pictures. Your focus must always be on what can help the audience understand your brand in the best possible manner. There are several other content generation strategies for you to work on. These include blogs, social media platforms such as Facebook, LinkedIn, Twitter, and Instagram, etc.
Using emails as a content marketing tool is also highly effective and has a professional edge to it. Brands are constantly trying to improve their ranking on Google’s search engine. Whatever strategy you are trying to implement will eventually be focused on improving your ranking, to improve your SEO and make your brand’s website more visible. This will eventually attract customers and improve their chances of establishing clients who are making purchases.
Step # 2 – Follow-back On Existing Leads
Acquiring new leads is a time-consuming job and may take a while. However, in the meantime, you can focus on the existing leads and follow-back on them. Make your customers feel that you have an individual relationship with them. Once a lead has made it to your list of contacts. It is your job to nurture them and walk them through the entire procedure of making a purchase. Moreover, notify them when you are offering some kind of discount or promo code. This will further enhance your relationship with them.
Building a long-term relationship with your customers requires you to constantly keep them in the loop. Put in as many customized elements into your campaign as possible. You can even set up auto email messages which are personalized to a certain extent and has the name of your customer. Moreover, you can also send them different testers of new products or even wishing them on holidays will show on your part that you care about them.
Step # 3 – Keep a Score of your Leads
Keeping a score of your leads can help you understand where to shift your focus too. At the same time, it will also allow you to understand which leads hold more value as compared to the others. There can be several ways through which you can keep a score of your leads. Depending on which aspect you are monitoring you can judge in a better way that which customers are here to stay and which aren’t.
For example, if you are trying to measure your website traffic. You can measure it by focusing on who is showing more engagement and whether they are making purchases or simply viewing the content. Such factors can help you categorize the different kinds of customers and help you stay focused. This analysis will also help you develop a clearer picture in the future and allow you to strategize accordingly.
It would be more realistic to develop lead scoring criteria for your business. Below are a few categories that can help you keep a score. Depending on the kind of product/service that you are selling. You can score each customer on the above criteria.
- Personal Information
- Engagement level on Website
- Purchase Behavior
- Buyer Stage
Step # 4 – Convert Leads to Sales
The lead generation process starts with attracting potential customers and ends with walking them into the sales funnel. Once you have successfully attracted leads, the next issue that arises is how to keep them engaged until they make a purchase. Once leads have been successfully generated, they need to be passed on to the sales team. It is the job of the sales team to keep the customer engaged at this stage.
Your website should be engaging and attract the audience. The right software development company can help you build a powerful website. However, you need to be sure that your lead is at the right stage before you pass it to the sales team. Some common features will help you identify such a lead. A lead ready for sales will have a high lead score, their behavior towards your brand will be based on trust and loyalty. Moreover, their engagement level will be extremely high and will be those who can afford your product/service.
Step # 5 – Analysis and Reporting
The entire process is not complete unless you analyze the results and report them. Each step must the closely monitored and the performance must be measured through different tools. There are several analytical tools available online, but free and paid. Each team must be able to monitor their performance and produce authentic reports.
Understanding your pain points and working on them will give your business just the right boost. Often, companies lose leads simply because they pass them on too quickly onto the sales team but a thorough analysis will help you understand where things went wrong and prevent you from repeating those mistakes in the future.