5 SEO Tips for Higher Search Rankings in 2017
Did you spend 2016 chasing higher search rankings? Check out these 5 SEO tips to achieve higher search rankings for 2017.
With a new year right around the corner, there’s no better time than now to reevaluate your search engine optimization (SEO) strategy.
Google, Bing and Yahoo are constantly changing the algorithm they use to rank websites. So, a strategy that may have worked just a few years ago could prove useless today – or it could have the opposite effect by lowering your site’s search ranking.
Here are five tips for higher search rankings in 2017.
What is cross-channel marketing and how will affect SEO in 2017 and beyond?
Cross-channel marketing refers to promotional methods that involve multiple platforms. In addition to promoting your website through guest blogging, for instance, you could promote it on social media, blogs, forums, etc. The more channels your brand is on, the more likely it is that relevant links will be built to your site providing higher search rankings. Cross-channel marketing is a huge trend that we’ll likely see more of next year.
Something else to watch next year is site speed.
Google recently launched Accelerated Mobile Pages (AMP) in an effort to provide users with a blazing-fast experience. AMP has proved successful, as the Mountain View company continues to display AMP-compatible pages at the top of its mobile search results. We’ll likely see even more AMP and similar fast pages in 2017
Rather than investing all of your time and resources into building backlinks, you should focus on your site’s user experience (UX). Do visitors find the content they are looking for? How long do visitors stay on your site? Which pages have the highest and lowest bounce rates? These are all questions that you should answer when conducting an SEO analysis.
Keep Images Small
According to the folks at Search Engine Watch, another trend to watch in 2017 is an increased focus on small images.
This makes sense for a few reasons. First and foremost, small images load faster – and we just mentioned that speed is a ranking signal. Furthermore, small images are better equipped for mobile devices. When visitors attempt to view large images on a mobile device, they may struggle to render it completely. So, stick with small images when designing and developing your website.
Mobile compatibility isn’t a new trend. Google and Bing have both announced it as a ranking signal. But the use of mobile devices is only going to increase, meaning search engines will likely place an even greater emphasis on mobile compatibility. Webmasters should heed this as a warning to ensure their websites are mobile-friendly.