5 Proven Ways to Build E-Commerce Backlinks Consistently
It’s never been easier to build e-Commerce backlinks and outrank your online competition with these backlink building strategies.
The traditional methods of getting backlinks for your eCommerce store have been refined and streamlined, so it’s never been easier to secure them for your business. Typically, eCommerce stores would pay for links, bookmark on social websites but these methods of linkbuilding have been almost completely eradicated by Google.
So, how do you build backlinks for your E-Commerce store and more importantly, how do you build them consistently, so you can continue to boost your pages up the search engine results page? Throw in the fact that you’re competing against some globally operating eCommerce stores and things get even more difficult, but not impossible.
According to survey conducted by Moz, it needs 5-10 weeks to receive the effect of the links and more links make more effect. This means that to help you build a foundation on which to build your backlinks, you’re going to need a strategy. So, today, we’re going to explore five of the best tried and tested methods for building up your backlinks, so you and your eCommerce store can rise above your competitors to a new realm of success.
Create Ultimate Guides
One of the most effective ways to create eCommerce backlinks is dedicating your time to creating ultimate guides for your blog. These are one of the most effective forms of content marketing, especially when it comes to building backlinks. Also, it will help you to generate leads.
Ultimate guides are basically long-form articles that go into detail about a certain subject. For example, if you run a running-based eCommerce store, you might write ‘a definitive guide to the best running blogs’ in which you’d write about 50-100 running blogs.
Of course, these articles need to be well researched and extremely well written but investing the right amount of time and effort, and you can dramatically build your backlinks when the blogs you’ve listed start linking back to you. One of the most effective ways to encourage is issuing out an award to the blogs featured in your post.
Remember, when creating these kinds of posts, you need to make sure you’re picking a subject that’s broad and has a lot of diversity. For example, if you’re writing about the best 50 running blogs, you’ll want to make sure there are at least 100 blogs available to people. Essentially, the ultimate guide approach is a numbers game where you’ll be looking to boost shares, engagement rates and backlinks.
Writing an Expert Roundup
While this approach is definitely not an approach you would base your content strategy around, it’s definitely a great way to boost social media figures and earn those all-important backlinks. In this variation of article, you’re basically coming out as an authoritative figure in the niche that you’re talking about. Expert roundups have some key ingredients you have to include.
And as you can imagine, this means you need an extremely well-written and well-researched article. The trick to writing successful posts like these is to put your crosshairs on a rather narrow subject, problem or issue in relation to your eCommerce store theme. From here, you can then ask your expert/influencer three questions around that topic.
Of course, for this to work, you’re not going to want to choose questions with yes, no or obvious answers. One of the sure-fire ways to avoid this problem is to have opinion-based answers. Typically, these are easy articles to put together and contacting experts to answer your questions are normally ecstatic that you want to involve them in your content and will be happy to help and link back to you.
When writing this form of content (and all the other types) be sure you’re writing accurately, so you protect your credibility as a store. You can do this by following grammar guides, such as State of Writing or Via Writing, and cite in your answers professionally using tools like Cite It In.
Of course, this is quite possibly the most common form of backlink article out there, I mean, there are thousands. However, this doesn’t make them any less effective and are still extremely popular with internet users thanks to their easy readability.
According to Econsultancy, listicles are consistently popular online. The most important thing to remember here is just how easy this form of content is to make. Simply pick a subject that relates to your eCommerce store, for example, best running shoes, and then proceed to list out the best running shoes in your opinion.
If you want to take things a step further, get into contact with the owners of the products or your customers to see what they have to say about the product. This is a great way to boost social engagement of the article.
When creating your content, be sure to check your work to guarantee its accuracy. The more content you’re writing, the greater the chance that it will include a mistake. You can use a third-party service, like Big Assignments, to help you with the editing and proofreading processes.
Writing Up Comparison Content
One of my personal favourites when it comes to backlink building is a comparison article. The best way to describe this kind of content is the traditional ‘Android vs iPhone’ comparison. Within these articles, you write about two comparable objects or products and put them to the test carrying out certain tasks or comparing different features to see which is best.
However, you must remember that you don’t need to stick to two products. This works extremely well using multiple products, even as much as 10-15! Just like method two, get your experts in to comment on their points of view and opinions, and you’ll be able to see huge volumes of backlinks coming in.
It’s worth remembering that posting something like this, as long as it’s well written and comprehensive, is a great way to put yourself as an authoritative figure in your industry and this is a powerful position to put yourself in. When comparing similar products, be sure to use tools like Academized to check your content for plagiarism that could potentially harm your SEO ranking.
Take Part in Guest Blogging
While many marketers will fight till the end of the Earth to state that guest blogging is a dead art form, they couldn’t be further from the truth. Of course, as we stated above, the traditional forms of guest blogging might have gone out the window, but times have changed, and the process has evolved. According to recent stats, guest blogging increased by 112% for the last ten years.
To break it down into a simple term, you need to be producing high-quality content; this is the main thing you’ll want to consider. However, don’t just aim to get your backlink and move onto the next guest post, instead, try to build relationships with other blogs so you can work together to build up both your rankings over time.
Don’t forget the key blogging aspects that will help you guarantee your guest post on a blog. For example, using visuals, such as infographics, are a great way to boost your content’s quality and make readers and editors want your content.
When managing visual content, there are many things you’ll want to consider. For example, check out Ox Essays. Recently, their “Foreign Phrases” infographic went viral and was featured in major publications like the Huffington Post. If you can get this kind of visibility on your posts, both you and the posting blog will benefit dramatically.
As you can see, there is a wide variety of options open to you when you want to start building high-quality backlinks to your eCommerce store. While none of this techniques wants to be the centerpiece of your content marketing campaign, mixing up all five and using them throughout can make significant changes to your SEO ranking.