5 Most Effective WordPress Website Design Tips

If you’re just starting out on WordPress these 5 tips will make the difference between failed and effective WordPress website design.

Effective WordPress Website Design

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Whether it’s WordPress website design or not, a lot goes into the making of an attractive and successful website.

It requires adequate time, impactful design and creativity, and great determination. Visual content that entails appealing colors, beautiful layouts, stylish fonts, and captivating images are essential to building a professional-looking website.


Alongside that, simplicity, seamless navigation, and user-friendliness are equally important.

And when it comes to building successful websites, WordPress is the most popular choice among web developers around the world.

It’s certainly true that the aesthetics of a website matter greatly. If the logo, colors, fonts, and imagery of your website does not appeal the visitor in the first few milliseconds of viewing the site, they are not likely to proceed to any other pages… on your site.

Your website says a LOT about your business. For your audience it means credibility or lack there of.

That being said, it’s not all about the aesthetics — you need a foundation that will help drive success in terms of functionality, speed, and user experience (on both ends). This is exactly the reason why WordPress is the #1 Content Management System in the World.

WordPress is an incredibly powerful content management system (CMS). It has emerged to be the most comprehensive and easily manageable web development platform because of its usability, reliability, and security.


It is a dynamic tool that can be leveraged to develop anything from a travel blog to an eCommerce store, or a business to business (B2B) website. The platform offers numerous beautiful themes, several hundred plugins, and many other useful functions.


WordPress has opened up a plethora of opportunities for website designers and developers alike. A professional WordPress development company will know that design is a visual treat and essential element that catches the user’s attention in nanoseconds. It indicates whether the visitor will engage with your website or not for a longer time. That’s where WordPress endeavors to make your website look attractive.

What Makes an Effective WordPress Website Design?

The experience your website design delivers is the number 1 determinant of your site’s failure or success.

The secret to acquiring user attention and keeping them engaged is based on making your website user-centered. The user interface and design elements play a crucial role in enticing and engaging the users before they go through a single word on your site.

WordPress makes achieving this much easier.

As part of a leading WordPress Website Design company, I have outlined 5 of the most effective WordPress web design tips.


1. Choosing the right WordPress theme:


WordPress comes with tens and thousands of web design themes to choose from. It is important to select the right WordPress theme that facilitates configurable web elements and future expandability. However, the availability of plentiful design themes makes the choice arduous.


That’s exactly when the website designers and developers can come to your rescue. They can help you pick the most appropriate theme to suit your business niche, objectives and requirements. A majority of WordPress themes come packed with the following benefits:


  • The ability to build and update multiple websites via a single interface
  • Inbuilt search engine optimization (SEO) to boost organic traffic
  • Easy feature extensibility and plugin installation
  • Improved security to prevent data hacks, attacks, or possible threats


2. Go responsive:


Mobile friendly responsive web design is one of the vital keys to success. Currently, users across the globe have gone mobile. They prefer accessing websites via mobile over personal computers or laptops. In case your customer’s preferences aren’t enough to sway you — Google also recommends mobile responsive websites. WordPress websites perfectly adapt to various platforms, screen sizes, and orientations. Not only should the website look appealing on every device, but deliver a consistent look and feel to ensure content legibility and smooth navigation.


3. Keep up with the latest design trends


From skeuomorphism to flat design and material design, the landscape of web design trends has been evolving constantly. It is hard to predict when the current design trend will become tomorrow’s faux passé and your website may become outmoded.


As a result, websites need to be in sync with the latest web design trends and keep up to give it a refreshing look and feel to its visitors to stay ahead of the competition. Ensure doing adequate research to stay updated and relevant in the market. For example, the material design improves the web experience, card-based design showcases the content in a condensed format, parallax scrolling enhances visual interest, and responsive design is important than ever.


4. Use great imagery


Imagery can have a profound impact on your visitors when it comes to building an aesthetically appealing website. There are a couple of things you must take note of when selecting the right images for your website and these include:


  • Leverage skills of a professional photographer to capture and showcase photos of the product you are going to sell through your website. The photographers capture product pictures from angles that make your stuff look more appealing and luxurious to your users.
  • Ensure that the product photos are clear, professional-looking, and colorful enough to grab users’ eye-balls in a fraction of seconds.
  • Make use of interesting images that depicts a story to grab user attention and draw them to the pages/areas you want them to view
  • Blogs and websites that use stock images make the content look more formal and unified across the entire site. This not only indicates brand relevance and lets users know your business better due to its familiarity and consistency.
  • Photos are of prime importance. Make sure to avoid the use of bad or cluttered images as they affect the overall design, look and feel of your website negatively or send across a different message than what you are trying to convey.

5. Use appropriate plugins


The next crucial step is to decide on the features to be included to your website, also referred to as post-theme selection. Using plugins to add the required features to your website is an easier task than creating all the functionalities from scratch.


The WordPress community stocks a plethora of ready to use plugins that aids in enabling additional functionalities for both front-end and the back-end. These plugins are easy to install within a couple of minutes. There are several plugins available for signup, guest checkout, linking social media sites, push notifications and others that you can use for increasing user engagement. Choose the ones that suit your business needs the best and do not go overboard with using a lot of them.


If you are a newbie seeking help with putting up your business website, consider hiring a reliable and proficient WordPress development company. If not, please supplement our list with your tips on effective WordPress web design using the comment box below.