5 Local SEO Tips That Will Take Your Marketing Strategy To Another Level
Struggling to get found? Here are 5 simple local SEO Tips that will boost your business visibility quickly to start bringing new customers to your site.
The majority of business owners say that SEO is too complicated or too technical. But there is no way to avoid it. Google processes more than 3.5 billion searches per day. If people are looking for solutions online, it is there where your business needs to be. That is why we explained five easy local SEO tips that will help you to improve your marketing efforts.
1. High-quality content that answers your customers problems
Being in the first position on Google is the goal of any SEO campaign. But, there is a range of placements that you can work which are not directly related to the top first one position, like the position 0, also known as a featured snippet.
Google identifies and selects the content that responds most effectively to the question entered in the search engine. It’s simple: if you search Google “how to make a pie”, the system immediately shows you a section of the website that presents the best answer to your question.
Achieving this position boosts the ranking of the site and the traffic generated, as the page is highlighted above all other sites, showing a portion of the content.
Usually, sites ranked on the first page of Google and sometimes even on the second, do it. There is no data markup or guarantee to achieve this. The ideal is to work with content that displays a direct and objective answer on a given question or a step-by-step tutorial in which case the research applies.
This is a private certifier business which is ranking in position 0 for the search term “what does a private certifier do”. They are answering a key question of their prospects, and Google recognizes it. Check out the image below:
2. Make your content scan-able and use multimedia
On the internet, people usually multitask and consequently consume information very differently. You are likely to browse your site while chatting with friends on Facebook, answering emails or any other task.
As a result, they need to filter and scan information on your website quickly. It positively influences content quality, user experience and browsing time.
If you are writing for an online audience, use short paragraphs, subtitles and subtopics, lists and relevant terms in bold. This helps to improve the flow of the text, in addition to adding a little more white space, cleansing the content.
It is challenging to say the ideal length, but three sentences per paragraph are usually enough to start and complete an idea. Make sure that you keep just one idea for each paragraph. If you start another topic, make a new paragraph.
3. Include optimized title, meta description and URL
You may have noticed when searching on Google, that a small text appears just below the title and link of each result. When everything is well set up on your site, this is the Meta Description.
The meta description is not a ranking factor. However, a website that is in a worse position can win the click if its description is more attractive. Put yourself in your ideal customer: isn’t it better to have more information about a page before clicking to access it?
Sometimes, we see some non-objective descriptions, which don’t say precisely what the visitor will find on the page. Another mistake is not trying to create attractive text. For example, Double Jab sells customised boxing gear, and it is clear on its description. Check out the example below:
It is always positive to clearly indicate to the visitor what your company wants them to do. Make sure that you use action verbs, like “get”, “try”, “read”, for example. The optimized meta description, using the keyword focus and a call to action, boost the click rate of the page on Google, which also interferes in the ranking.
It is also essential to pay attention to the character limit, which is 150 in general. Having short, friendly URLs with keywords included, in turn, also makes a difference. Avoid using numbers and prepositions in the URL.
4. Have a responsive website
It is no longer optional to have a website that functions well on mobile. It is an important ranking factor, and currently, Google has different rankings for mobile devices and desktops.
Check with the website developer or company that has developed your website the possibilities for having a responsive or mobile website. Depending on the site, it will be necessary to redo the code (which often makes it even easier to redesign the site).
WordPress offers some possibilities that do not require changes to the theme, such as Jetpack, which provides features compatible with mobile devices, and WPTouch, which provides an alternative version of your compatible site, using a different theme.
5. Google My Business and Reviews
Even if you have never worked with SEO, you have heard of Google’s algorithm or social networks like Facebook and Instagram.
These algorithms are used to filter what is most relevant to you and not merely reproduce all the content available on the page, without any sorting criteria. Google uses more than 200 ranking factors to define an order of the pages selected by the user for each search performed.
To improve more and more, the information provided by the user and its relevance, this algorithm is continuously updated. Google My Business is one of the most powerful local SEO Tips you could put to your advantage.
Recently, Google updated a statement about Google My Business. They said that descriptions aren’t ‘guaranteed’ to play a role in rankings. However, reviews and word-of-mouth are crucial for any businesses; for online companies, they are even more critical because they create a trustworthy image. You can use them on Google My Business
Hi there! The information in question is accurate. While it’s not guaranteed to improve the ranking, it could, depending on other factors, as well as information that is found online associated with the business. Send us a DM if you have any questions. Thanks! -Brad
— Google My Business (@GoogleMyBiz) February 19, 2020
SEO sounds very technical and complicated. But using these simple local SEO tips can bring results that will last for a long time. A website ranking well on Google for relevant keywords of your business is a valuable asset for any company.