5 Hacks That Can Future-Proof Your Ecommerce Store
Future-Proof your Ecommerce Store! Make sure you stay relevant, customer focused and search engine friendly with these 5 Ecommerce Store Hacks.
Did you know that mobile users have started to outnumber their desktop counterparts? Search engines are therefore pushing for a more intuitive mobile experience. This means mobile represents the future of e-commerce. As such, you need to optimize mobile user experience to streamline their path to purchasing, which increases sales from your Ecommerce store. This is a good practice to accentuate Google search results too.
With time, eCommerce will evolve. Store platforms, payment gateways, social media marketing, and content strategies are no different. In this regard, you will need the hacks listed below for future proofing your ecommerce store.
Anticipate Mobile Experience Google Penalties
You need to ensure that when Google decides to roll out mobile user experience penalties, your traffic will see little damage. Start with transforming any intrusive interstitials into overlays approved by Google. Keep a keen eye on your exit intent outlay strategy.
Convert your ecommerce store into a mobile friendly site. Automatically refitting your content into mobile display size enhances accessibility by your customers using different devices. You might also need to cut down on ads currently running on your site. You could amend some to be less obtrusive but most need to go.
In the near future, how you recapture your abandoners will make a huge part of ecommerce store sales. Install google friendly push notifications to remind your customers of flash sales and abandoned carts. They need simple opt-ins without hindering browser experience and google will not penalize you.
Adapt A Voice Search Strategy
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Modern smartphones, laptops, smartwatches, tablets, home automation systems, and video game consoles are adopting voice-controlled services. Voice searches have become readily available across a wide variety of electronics. In addition, google voice searches are rising.
People using voice search tend to speak naturally, using full sentences instead of short phrases. For example, in using voice search to find a pizza joint near you, you would say, “Who delivers pizza near me?” rather than “pizza joint near me.”
The solution for your ecommerce store is to apply full sentences within your content and speak naturally. Create your content by anticipating what your customer would say when they apply voice searching.
You need to think of the questions your customers would ask. Start with presenting a question first and then answer directly with complete sentences. Adapting to voice searching is a critical tactic that enables your ecommerce site avoid obsolescence with SEO arena changes.
Adapt Topics Instead of Keywords for Your SEO
Most of the current SEO strategy rests on focusing upon phrases and keywords. In the future, this might not be the case. Keywords still play key roles for ecommerce stores today but they are increasingly becoming less important. Instead, search engines and google are focusing on topics.
Google, for example, is considered a search engine foundered on semantics. However, google is realizing keywords do not imply content relevance. To adopt your store, you need to address wider topics. You need to avoid targeting specific or single phrases.
The trick here is to pick a major topic you intend to cover and create a list of phrases and words that are semantically associated to this topic. You can find such phrases with the help of a keyword search tool or the Google search bar. Enter your targeted phrase into the tool and take note of results showing unique keywords. Those are terms to use within your content.
Semantically linked phrases can be found using Google through typing a phrase into its search bar. Pay particular attention to related searches appearing as you type your preferred query. The related terms include phrases and words your target customer audience is currently searching for.
Through focusing on topics instead of keywords, your ecommerce store will obtain higher Google ranking. As such, keywords will not reign as King of SEO for much longer because semantic searches will have taken over.
Work with A Great Ecommerce Solution Provider
Challenges in running online stores include creating a balance between fast speeds and remaining highly secure where payment processing features. A customer waiting too long for your page to load will move to the competition. Therefore, go for a solution provider giving your site secure hosting and top built-in speed.
Getting all the features necessary to run an online store can be a challenge. Features you need to look for in a great online store solution provider include integrated payments, easy addition and removal of products, and easy to implement tracking analytics.
Customer support is critical and a proficient solution provider will be fast, helpful, and correct from both your site development and store ownership perspective.
If you don’t want to jump into the hardcore e-commerce business, then initially you can look for the solution provider which helps you integrate with a third party platform which sells products relevant to your service or website theme. This can lead you to earn some extra money from it. If everything seems good you make get into the world of e-commerce as well.
Attractive Content Formatting is Critical
Unattractive clutter will drive your customers away from your ecommerce store. You need to do away with poorly formatted and disorganized content. Poor formatting will lead to higher customer bounce rates and attract lower search engine ranking.
To avoid bad formatting, pay close attention to your ecommerce site user analytics. Using hotspot tools lets you see which parts of your pages visitors are clicking most. Those parts giving a poor showing could be due to poor formatting.
Hotspot trackers let you identify which page parts your readers are clicking upon and which they are avoiding. With this information, you need to display prominently those areas enjoying most attention from your customers. Make such areas easier to find while minimizing or changing those with poor results.
To accentuate your ecommerce store general formatting features, use plenty of white space. This minimizes distraction, eyestrain, and makes content easier to read. You need a large font that saves your customers from squinting as they read your content.
You need to reduce distractions on sidebars, footers, and headers without taking away from your content itself. Go for short paragraphs, write content that is easy to scan, and eschew walls of text. Remember that no matter how helpful or phenomenal your content is, few customers will stay long enough to appreciate such content with poor formatting.
Search engines are constantly updating their ranking algorithms. If you want to continue running a profitable online store, you must keep up to date with these changes. Living within the past will have a negative impact on your store. You may not know which precise trends will come up in the future. However, you can future proof you online store with these five hacks.