5 CTA Examples You Can’t Help But Click
The Call to Action, it’s what actually converts site visitors to actual customers, check out these 5 CTA examples that demand a click.
You’ve worked tirelessly to perfect your website over the years, and you’re finally starting to generate substantial traffic…now what?
The purpose of your website is not only to make a good impression on your existing and prospective customers, but you ultimately want them to take some sort of action when they land on your homepage. Maybe you want them to shop from your inventory, request a quote, or download your app.
Whatever it is that you want your visitor to take action on, you’ll want to make it as easy and tempting as possible. This is where a call-to-action (CTA) comes in. A call-to-action is just what it sounds like, a request for your website visitor to do something. CTAs are typically clickable buttons that redirect the user to another landing page that enables them to convert. Buttons that say “Buy Now,” “Download,” or “Call” are all examples of CTAs.
So, how do you get a website user to actually click through your CTAs and follow the path that you want them to?
In this post, we’re sharing five tips for creating uber-clickable CTAs. Plus, we’ll take a look at some CTA examples you can draw inspiration from.
Tip #1: Use action verbs
An effective CTA should always be eye-catching and enticing to the user. One of the best ways you can get someone to take action is by using action words. Action words serve a few purposes: they tell the user what will happen when they click—if the button says “call,” it should connect them to your business via phone. If it says “learn more,” the user can expect to read more about your product or service. Additionally, action verbs are a great way to get a user interested in your offer, and they fit nicely on a CTA button—you don’t want your call-to-action to look like a paragraph.
What’s more exciting to you?
- “For your free e-Book copy, click here to download”
- “Click to download your free e-Book”
The second one, right? It’s short, sweet, and to the point.
Here’s a stellar example of a PPC ad from Instapage that uses their CTA button very well. It’s very clear, the design is simple, and the action verb is enticing.
Tip #2: Make it stand out
To make your CTA stand out, you’ll want it to be a primary focus of your page, and you’ll also want it to be as easy as possible for users to complete your call-to-action. Here are some guidelines to help you make your message loud and clear:
- Use legible font—script styles are harder to read and, therefore, less likely to convert.
- Keep the design simple, but use colors and sizing to your advantage. Bold colors will draw the viewer’s eye right to your CTA; just be sure the text and button colors don’t clash.
- Don’t crowd the page with copy or distracting design. It should be very easy for users to locate your CTA.
In the example below, Hubspot incorporates an aesthetically-pleasing design, but their CTA is probably what first caught your attention. By making it a bright orange color and using hierarchical sizing, it’s clear where the user needs to click to get Hubspot for free.
Tip #3: Evoke emotion
Another great way to increase your CTAs conversion rates is by honing in on the emotions that your users are feeling. Are they nervous about filing their taxes? Calm their worry with positive images. Or maybe they’re looking for at-home workouts with great results—highlight an image of an athlete enthusiastically using your product. By giving the user a visualization of themselves using your product or service, you give them more reason to take action. Let’s take a look at another example.
This background check service, ShareAble for Hires, plays to their target audience’s uncertainty—is your applicant who they really say they are? As a hiring manager, this image will probably make you reflect on your hiring process; therefore, you’re more likely to click. Think about it: if this page had an image of a beautiful natural landscape, would it be as effective? Not so much. But by understanding their target audience and offering to solve their problem, their CTA becomes pretty enticing.
Tip #4: Optimize for mobile and desktop
With online browsing cornering nearly all markets of eCommerce, it’s a good idea to make sure that your website looks as amazing on mobile as it does on desktop. That goes for functionality, design, product images, and CTAs, of course.
To make sure that your CTAs look stellar on all devices, you’ll probably have to tweak the sizing and design to match each. For smartphones, you’ll want a narrower design, and for desktops, you’ll have a wider space to work with. This example from Ulta does this perfectly:
Their mobile version on the left-hand side uses a simple, block design to allow users to scroll throughout their offers, including this gift guide for Mother’s Day. On the right, we can see a similar design, but since they have more space, they’re able to add in an extra photo element that really captures the essence of their offer. Instead of having the user scroll throughout the offer, the website uses a sliding hero image that automatically transitions to the next offer after a certain amount of time.
Both versions look polished, enticing, and vibrant, exactly what you want in a CTA.
Tip #5: Give your audience a reason to click
FOMO (aka “fear of missing out”) is one of the best things to happen to digital marketers. By offering website users an exclusive offer, you’re giving them a reason to click and better yet, something to miss out on if they don’t. There are several ways you can use FOMO in your favor:
- Use it on the landing page copy.
- Include the offer on your CTA button.
Spotify does an exemplary job of keeping their message super simple while simultaneously making their call-to-action stand out. By communicating that the user can get the app for free, Spotify is giving them a really good reason to click and find out more. Who doesn’t want to get free music? What’s more, the music app also extinguishes any concerns that the browser may have by saying, “No credit card needed.”
With these five CTA tips, your conversion rates will be soaring in no time!