5 Advantages of Typography in Web Design Services
Everyone’s been talking video and image, but that doesn’t mean typography used in web design services is dead.
What is typography design?
Dictionary gives the meaning of typography as the art and science of the style, arrangement, or appearance of typeset matter.
Typographic design definition, as Wikipedia says, is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.
In layman’s terms, it’s the presentation and layout of the text that either entice or distracts.
If you have ever written something, the text you have written is typeset, which makes you the typographer.
Wondering why typography is important? You have come to the right place.
Typography can make or break your message.
Good typography reinforces your brand message; while bad typography displeases and distracts. Let’s start by looking at the concepts of typography.
Typography Terms and Concepts
The basics of typography are font selection, size, leading, kerning, measure, hierarchy, and scale.
Font selection is the choice of the font used. There are two types of fonts serif fonts and sans serif.
Image Credit: AlexPoole.info
The size of the font is indicated in pixel, percentage or em. Graphic designers prefer to use the em since it allows for precision and gives a high degree of control than the other two.
Leading is the line spacing which you are already familiar within Word. Kerning is character-spacing or letter spacing uniform and even spacing of letters.
The measure is the width of the written content. An optimum measure is preferred. Too long measure confuses your reader, and the reader will get lost, too short ratio causes unnecessary breakage and distracts the reader. Hierarchy and scale are achieved by using headings, text color, and weight.
Now that you know the concepts, let’s look at five advantages of typography and why typography is so important.
1. It is a medium of communication.
Ya, ya, an image says a thousand words…
You know what words say? Everything!
The moment you land on a website, typography tells you what the site is about, how to use a product, the technical specs around the product and more importantly motivate the user to some kind of action.
Good typography is measured by how successful it is in conveying the message with force, without distracting the reader. It conveys a mood or feeling. Take, for example, the comic sans font which conveys a playful mood. Imagine if a corporate website used the font!
2. It attracts the readers and holds their attention
Typography catches and holds your visitors’ attention.
Not only do fonts add value to your text but also helps readers to extract information from the text. The correct choice of color, font, and text size attracts your target audience.
You must be more creative to attract readers. Make your content enjoyable by highlighting text within the content that are captivating.
3. It conveys a certain mood or feeling.
Typography for an industrial corporation is not the typography that should be used for a design firm is not the typography for a kids’ website. It’s vital to understand the industry of a site. No matter what your area of business is, you can manipulate typography to convey the mood or feeling you wish to evoke.
For example, if it is an advertisement for a computer game focus on a design, the content that is playful and fun.
A corporate website calls for genuine seriousness, and one must choose fonts that are simple as well as professional. The choice of the font determines how the content is viewed and taken in.
4. It establishes an information hierarchy and creates harmony.
Information hierarchy is the categorization of the written text according to the order of their importance. You might use different font types and font size to differentiate and highlight the most critical sections.
You might choose to highlight the important topics making the font size bigger. This way, you may guide the visitor to determine the information that they should pay more attention to.
The harmonic design provides an artistic effect to your website. Good typography creates harmony. Using the same font gives simplicity and continuity to your content. Synchronized font spacing keeps your content uncluttered.
5. It reflects professionalism and enables brand recognition.
The correct rendition of typography in design reflects excellent professionalism. Clever use of fonts, font sizes, and weight gains the trust of customers benefiting your product marketing. The professional approach of design includes typography as its core.
Typography builds brand recognition. Your audience will remember the fonts you use in your content. Want your company to be recognizable anywhere, anytime? Typography can help you. It is the one thing people will identify you with time and again.
Typography is adjusting the text in the design while creating compelling content. It makes your message pop; these are the reasons why typography is so important. Professional website design uses design and typography to set the overall tone of your website and ensures a great user experience.
- Typography in web design is essential.
Typography and responsive web design are meant for the reader, not the writer. You have to work extra hard to present your content in a way that is easier for the reader to scan through and follow.
- Does that mean your content is not essential? No, it doesn’t.
Remember, the attention a reader gives you is your gift. If your message is confusing and following the content is hard work, they will lose interest and take away the gift. You won’t have a reader. What is the point if your reader is not there?